Introduction to Marketing Written Report SK-II Segmentation‚ Targeting & Positioning in Hong Kong Group Members: (Group 2) Chan Yuk Fung‚ Nichole Ho Wai Ki‚ Vivian Kwan Tsz Kwan‚ Sita Ng Chun Ting‚ Jacky Yuen Ka Wai Date of Submission: 18 Apr 2012 Content 1) Introduction of SK-II P.3 2) Segmentation for SK-II customers P.3-4 3) Analysis of SK-II Segmentation P.4 4) How SK-II target their customers P.4-5
Premium Procter & Gamble Hong Kong Brand management
Environment | Hong Kong is located in location in Asia east central and with a rapidly growing Mainland China as its hinterland‚ the Hong Kong Special Administrative Region is an international business‚ trade and financial hub. Building on its traditional free market economic policy‚ Hong Kong has developed into a modern‚ vibrant and cosmopolitan services economy‚ underpinning the role of the city as a global business platform.Political environment Since 1997‚ Hong Kong has been started the
Premium Hong Kong Mainland China Tsim Sha Tsui
espresso based coffee in generous western culture sizes‚ with informality and a friendly attitude. Pacific Coffee is one of the leading coffee chains in Hong Kong‚ with retail outlets in Hong Kong‚ China and Singapore. Since opening its first outlet in 1992‚ the chain has played an instrumental role in bringing a coffee drinking culture to Hong Kong.With comfortable sofas‚ soft lighting‚ soothing music and internet facilities in all its shops‚ customers can enjoy the premium quality coffee in such
Premium Coffee Hong Kong Mainland China
The King of Kong: A fistful of Quarters. The King of Kong: A fistful of Quarters provided many techniques and insights into interviewing different people. This documentary profiled people and showed how they had become the people they were in there everyday lives. Many times it showed previous achievements or failures and how they directly affected a persons will to succeed in the future. At the beginning of this film‚ Billy Mitchell was introduced as the successful gamer of the 80’s that everyone
Premium
products through U.S. department stores and ski shops. Although the company has a global supply network‚ most of its critical outerwear products are sourced through the Hong Kong-based company Obersport‚ a joint venture between Sport Obermeyer and a Hong Kong partner. Obersport‚ in turn‚ manages supply and production operations in Hong Kong and China. This case provides an in-depth description of the planning and production processes Sport Obermeyer and its supply channel partners undergo each year
Premium Supply chain Case study Hong Kong
Landfill is a main way of waste management in Hong Kong‚ but it may not be a sustainable way to solve or relieve the garbage problem. Moreover‚ landfill also will eventually saturate. It’s an urgent problem to stakeholders. In fact‚ an annual average of more than one million tons of wastes are produced in Hong Kong. Landfill is not the only way the government can plan for waste disposal. Building an incinerator to relieve the refuse pressure is also viable. In fact‚ a lot of waste is dumped without
Free Waste management Recycling Waste
Modernisation and Transformation of Hong Kong 1 To what extent did the characteristics of British colonial rule in Hong Kong during the first half of the 20th century last until the end of the 20th century? 15 marks Difficulty : Marking criteria Criteria Max. Grade to be awarded Marks • Coherent presentation with reasonable analysis of the characteristics of British colonial rule in Hong Kong during the first half of the 20th century; able to compare the characteristics
Premium Hong Kong British Empire China
influence of Individual Visit Scheme in Hong Kong and Macau Background The Individual Visit Scheme (IVS) began on 28 July 2003. This scheme allows Mainland resident visit Hong Kong or Macau on an individual basis. Before the scheme‚ China resident must travel to Hong Kong or Macau with a business visa or group tours. In general‚ as long as people is in the scope of cities‚ it can take the simple visa (Special licensing) procedure going to Hong Kong or Macao‚ people can stay at most
Premium Hong Kong People's Republic of China Mainland China
INTERVIEW WITH: JEFFREY NG‚ CEO AND FOUNDER OF ZORPIA.COM SUBJECT: CROSS-CULTURAL ANALYSIS OF TECHNOLOGY-BASED EDUCATION IN EARLY YEARS OF CHILDHOOD INTERVIEWER: DARLA SUIT‚ STUDENT AT SAINT LEO UNIVERSITY CENTER FOR ONLINE LEARNING MAJOR: BUSINESS ADMINISTRATION‚ MANAGEMENTSPECIALIZATION Interviewer: Hello‚ Jeffrey. I want to thank you for taking the time for this interview. I know you are very busy. Your company which you founded in February 2003 is Zorpia.com. I’ve always
Premium School High school Hong Kong
Nowadays‚ Hong Kong needs to face different housing problems. The major housing problem is shortage of housing. As the rate of population growth increases‚ the pressure for housing also increases. When the housing supply falls behind population growth‚ problem arise‚ resulting in the deterioration of the residential environment. The high rate of natural population increase‚ the continued influx of migrants from China and the entry of illegal immigrants further increased the population. And the insufficient
Premium Immigration Population growth Economics