Environmental Forces in Hong Kong Affecting Dove’s Marketing Strategies In 2001‚ Dove introduced its hair care products to Hong Kong’s market1. According to The Marketing Information Company‚ ACNielsen’s retailing survey report‚ Dove was ranked number one in the sale volume of personal care product including shampoo‚ body wash‚ soap and face care products from 2001 to 2003 in Hong Kong.2 This survey report proves that Dove has adopted successful marketing strategies in the Hong Kong personal care market
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To what extent was culture in Hong Kong in the second half of the 20th century shaped by foreign cultures? Hong Kong was a city with diversified culture. Populated with an overwhelming majority of Chinese‚ Hong Kong had definitely been deeply influenced by traditional Chinese culture and customs. Meanwhile‚ it had also been governed by Britain for more than a century‚ and had developed close links with the West. Yet‚ culture in Hong Kong in the second half of the 20th century still mainly followed
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objectives (Chan & Wong 2005). Research indicates that whilst a price reducing strategy‚ which is commonly used in response to strong competition‚ may see short term gains‚ rarely does it attract and retain new customers (Chan & Wong 2005). In Hong Kong many hotels have reduced their room rates to remain competitive‚ however the above implies that hoteliers would do better to understand how their services and facilities influence customer satisfaction rather than simply reducing their room rates
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The 3 objects that represent Hong Kong Culture? Hong Kong is said to be a “Cultural Desert”. However‚ Red-White-Blue bags‚ Cha Chaan Teng and Cantonese Opera are three objects that can represent Hong Kong culture and the spirit of Hong Kong people. Red-White-Blue bag represents the hardworking Hong Kong people. Red-White-Blue bag is a common travel bag used by Hong Kong people‚ especially in low-class family. Most of the bags contained all red‚ blue and white color stripes. However‚ these bags
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Should Hong Kong build a third runway to mitigate its runway workload since Hong Kong is a tourism hub? In 2006‚ Airport Authority Hong Kong (AAHK) referred a proposal called Hong Kong International Airport Master Plan 2030 ‚ which suggested building a third runway at Hong Kong International Airport (HKIA) to abate its almost saturated working capacity and enhance its competitiveness of transportation. The government approved it in 2011. There has been much concern recently between all stockholders
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Background The Standard Chartered Marathon has been organized by Hong Kong Amateur Athletics Association for 11 years since 1997. Now it becomes a signature international sporting event in Hong Kong and was recognized as a "Brand Hong Kong Event" by the Hong Kong Special Administrative Region Government. The Standard Chartered Hong Kong Marathon 2007 was successfully held on 4 March 2007‚ attracting over 37‚000 runners to the starting line. With the generous support of the public‚ the Standard Chartered
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The questionnaire about Korean Trend and its influence on Hong Kong culture We are students in the degree program of Business and Administration Management‚ De Montfort University. We are doing a survey to analyze the Korean trend and its influence on Hong Kong culture. We collect personal information voluntarily provided by the respondents‚ and the information will only be used for academic research. After this study‚ all the information obtained will be safely destroyed. 1) Your gender
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What is your favorite restaurant on campus? For me‚ Hong Kong Noodle is my favorite restaurant. They have really authentic food and make me feel like home. For example‚ the minced beef and scramble egg with rice‚ fried squid‚ and Wonton Soup are something I always order. However‚ these are only tip of the iceberg. Known as the “Food Paradise”‚ Hong Kong cuisine is almost influenced by all over the world due to the fact that it has a long history of being an international city. Therefore‚ you can
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Introduction Hong Kong is famous for the hotel industry‚ and many people want to work in this industry. However‚ what really attract them to work for the hotel? Previous study shows that for the Asian countries such as Hong Kong‚ Japan the money is their primary goals for working. (Lam 2001 p.157). In different culture‚ they have different goal they are aim. As the Asian have a higher expect for the money as their concern‚ it is normal‚ because in Asia‚ their income and their expense are never get
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for Hong Kong to remain successful by staying at the top globally in its economic freedom? Introduction Hong Kong has ranked as the world’s freest economy in The Wall Street Journal and Heritage Foundation’s Index of Economic Freedom for 17 consecutive years‚ since the inception of the index in 1995.1Being economic free helps the successful of Hong Kong. Hong Kong is the richest region in the world. However‚ In World Competitiveness Yearbook 2013 published by IMD‚ the ranking of Hong Kong competitiveness
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