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and differences in product/service attribute between 2 to 3 major competitors [e.g. Bonaque‚ Vita] i. Major market segments In bottled water industry‚ water manufacturers are generally having three target markets: office‚ retail and household. Hong Kong is a business society. Many people work in commercial building nearly whole day‚ they have no time to boil water in the office. Water manufactures. Besides office‚ the company also focuses retail and domestic market supplies. It provides a wide
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The following case report details both internal and external factors which attribute to the case. On the internal side‚ factors include unfavourable organizational leadership‚ aggressive organization culture and uncompromised organization goals. Organizational leadership fails to demonstrate trust to employees. The firm eliminated 22000 jobs from 2006 to 2008. It shows that the company routinely fire people who cannot comply with the managers’ command. Therefore‚ the employees have been fear of
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Learning English through Popular Culture The human desire to look attractive is universal and because of this‚ cosmetic surgery is now a multi-million dollar industry. Write a letter to the editor of the Hong Kong Express about the obsession with physical beauty. Dear Editor‚ I am writing to express my grave concern towards the obsession with physical beauty in the territory. Seeing that a deluge of advertisements and billboards concerning beauty parlors and slimming centres show up on magazines
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THE UNIVERSITY OF HONG KONG School of Economics and Finance FINA1001: Financial Statement Analysis Second Semester 2009-2010 Dr. Kam-Ming Wan Midterm Examination (90 minutes) April 1‚ 2010 10:40a.m.(12:10p.m. Candidates may use any self-contained‚ silent‚ battery-operated and pocket-sized calculator. The calculator should have numeral-display facilities only and should be used only for the purposes of calculation. It is the candidate’s responsibility to ensure
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Introduction: Fast food restaurant is one of most common industry in Hong Kong. Some well-known company such as McDonald even is an international company. So what is the mode of operation under the global competition? According to the Marxism‚ the capitalist may perspective their staff in order to increase the profit. After the implementation of minimum wage‚ does the situation has improve? I’ll consider this critical problem in this essay and state about what kind of perspective they use before
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International Marketing Written Report 1 Starbucks – A Coffee Kingdom How it comes to enter into the Hong Kong market? Content Introduction ......................................................................................................................................... 1 An introduction of Starbucks .............................................................................................................. 2 History...........................................................
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Anheuser-Busch InBev in Hong Kong Anheuser-Busch InBev is a Belgium based consumer products company that carries over 200 beer products within the global market. Along with producing beer‚ they also have operations in adventure park entertainment and packaging. Their lifelong achievement is to be the Best Beer Company in a Better World (AB InBev 2011 Annual Report). Their products are divided into three different types of brands: local‚ multi-country‚ and global brands. Six of their global
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about the foaminess of Chinea property market (both 1st and 2nd hand)‚ it shows that the risk ratios of the tier 1 cities is quite high. If you were investors and wealthy man‚ will you pour money into China property market ONLY? 2. Hong Kong Property Market In 2009‚ properites of HK bloom‚ especially for luxury properties‚ which are mainly driven by the millionaires (no‚ should be billionaires) from the mainland. The most shocking news is that the property prices continue to hit new
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Students are unhappy Who think that being a student is happy nowadays? A recent survey showed that Hong Kong students are not happy with their lives. Some even have a very negative attitude towards life. The primary cause of their unhappiness is their failure to get good results‚ to achieve their ambitions and maintain the good relationship with their parents and friends. We should have a better insight on how these affect students. When students are unable to get good results‚ they feel
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