The Hong Kong Polytechnic University MSc Marketing Management MM579 International Marketing Group Project Hong Kong Airlines – Expansion to India as a Low-cost Carrier Group Members: CHAN Ho Yan Anna (12016408g) CHAN Ling Yin Minty (12016376g) CHAN Tsz Ho Will (12017495g) LAM Yiu Hang Eric (12017557g) SUN Tsz Han Candy (12024075g) Table of Content 1. Introduction 3 2. Current Marketing Mix 4 3. Current Marketing Strategy 6 4. SWOT Analysis 9 5. Expansion
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Disney/Hong Kong Case Negotiation In negotiations between the Hong Kong government and Disney‚ we have established measures we would like to observe going forward. The most important matter included is job creation and economic boost to Hong Kong and the surrounding areas. Both parties (Hong Kong and Disney) can create value and gain favorable returns. Our negotiations are not limited and will be open to different plans. From a cultural perspective‚ negotiations with the Hong Kong government
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during his visit to the Hong Kong SAR on July 7th‚ 2008 made the above statement that hit a raw nerve in the public. In response to concerns in the fundamentals of Hong Kong’s legal system‚ Hong Kong Bar Association issued a statement to clarify that the judiciary independence is "firmly guaranteed" by the Basic Law‚ which is to "remain separate and independent from the Executive and the Legislature" and shall not be "regarded as a part of the governance team" (Hong Kong Bar Association‚ 2008).
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Gender Structure of Population in Hong Kong Lam Poon Hiu‚ Theresa Summary 1. Abstract 2. Introduction 3. Background 4. Statistics and Data Interpretation 4.1 Overview 4.2 Age Structure 4.3 Sex Structure 5. Observations 6.1 Ageing population 6.2 Surplus women 6. Suggestions on Policy 7. Predictions 8. Conclusion 9. References 1. Abstract Along with the social and economic development of Hong Kong during the past few decades‚ there
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The 3 objects that represent Hong Kong Culture? Hong Kong is said to be a “Cultural Desert”. However‚ Red-White-Blue bags‚ Cha Chaan Teng and Cantonese Opera are three objects that can represent Hong Kong culture and the spirit of Hong Kong people. Red-White-Blue bag represents the hardworking Hong Kong people. Red-White-Blue bag is a common travel bag used by Hong Kong people‚ especially in low-class family. Most of the bags contained all red‚ blue and white color stripes. However‚ these bags
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about that the Mainland China visitor affecting Hong Kong tourism industry. For evidence for the most of Mainland people accounted for traveler in Hong Kong. The evidence will be mentioned the profile of them such as states and period by Yip Hiu Yi’s individual report. Lam Chi Longs individual assignment mentioned that spending of Mainland China traveler. According this report‚ we knoew whether they can substantially raise the revenue of Hong Kong. Moreover‚ “Zero-fee" tour was a hot topic in recent
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inflation in Hong Kong Over the past few years‚ the prices of food have been increasing in Hong Kong. The Hong Kong Census and Statistics Department (2010) reported that the increase in food price in 2009 was relatively large. Some of the food items that experienced surges in prices included live chicken (20% increase in average retail price) and fresh beef (7% increase in average retail price). Outcries by the public have suggested that this food price inflation has had a negative impact on Hong Kong’s
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Should Public Exams Be Abolished In Hong Kong? Public examinations play an important role in a student‘s life‚ especially in Hong Kong. Nowadays‚ there is no other ways to promote into university in Hong Kong unless passing the examination. Students have to sit for 2 major public exams including The Hong Kong Certificate of Education Examination(HKCEE) and The Hong Kong Advanced Level Examination(HKALE). Should public exams be abolished in Hong Kong? This topic is a hot issue that many
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Venue Management Evaluation of the Hong Kong Convention and Exhibition Center Introduction Hong Kong‚ which has a good geographical location‚ a well-developed infrastructure system‚ and adequate supply of hotel rooms‚ is a good place for developing convention and exhibition market. Hong Kong Convention and Exhibition Center (HKCEC) was established in 1988 after which Hong Kong exhibition industry experienced rapid growth leading Hong Kong to establish its position as Asia’s trade fair
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There are striking similarities if you are to put the philosophical works of Kong Qiu and the religious teaching of Jesus Christ. Kong Qiu‚ better known as Confucius‚ focused his teaching on history‚ law‚ poetry‚ and spiritual writing. The Biblical teaching of the Old Testament also provided similar structure of teaching. Like Confucius‚ these teachings included the books of Genesis and Exodus to provide history‚ Leviticus‚ Gods law which included the Ten Commandments‚ and Psalm which is focused
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