The business began in 1940‚ with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino‚ California. Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier. The original mascot of McDonald’s was a man with a chef’s hat on top of a hamburger shaped head whose name was "Speedee." Speedee was eventually replaced with Ronald
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customers‚ competitors and communication of McDonald’s because it is one of the most well known brands worldwide. CUSTOMERS McDonald’s opened the first restaurant in Singapore at Liat Towers on Orchard road in October 1979. Its aim is to offer friendly fast food in a fun environment for everyone to enjoy. Its target markets are families‚ because children want to visit McDonald’s as it is a fun place to eat‚ working people who are looking for a quick meal because of their busy schedules‚ and teenagers who
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expenses Firstly‚ university students nowadays do spend their free time wisely because during semester break‚ they will find a job to fulfil their semester break before resuming their studies. Usually‚ their popular choice would be part time job in fast food outlets such as KFC‚ McDonald’s and Pizza Hut. By working‚ they learn the hardships of earning money and at the same time they are doing something beneficial. Besides‚ they can also use their salary to pay the fees for their next semester and thus
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American girls today gorge on garlic reeked hamburgers‚ greased up pizza‚ deep fried oreos‚ and salt encrusted poisons in a bag — otherwise known as potato chips. Today‚ they opt towards fast food. It is atrocious they have zero conception of the pernicious effects of these foods. I believe that the prodigious amount of American girls stuffing Taco Bell in their mouths while sitting in their rooms binge watching “Gossip Girl” or “Vampire Diaries” on their MacBooks is rather alarming. It is common
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articles Behavior and Psychology nature publishing group Relationship of Attitudes Toward Fast Food and Frequency of Fast-food Intake in Adults Jayna M. Dave1‚ Lawrence C. An1‚ Robert W. Jeffery2 and Jasjit S. Ahluwalia1 The purpose of the study was to examine the association between attitudes toward fast food and the frequency of fast-food intake in adults. This study is a cross-sectional evaluation of random digit-dial telephone surveys to identify patterns of eating away from home and
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KENTUCKY FRIED CHICKEN AND THE GLOBAL FAST-FOOD INDUSTRY Background of the Study During the 1960s and 1970s‚ Kentucky Fried Chicken Corporation (KFC) pursued an aggressive strategy of restaurant expansion‚ quickly establishing itself as one of the first fast-food restaurant chains in the US. KFC was also one of the first U.S. -food restaurant chains to expand overseas. By 1990‚ restaurants located outside of the U.S. were generating over 50 percent of KFC’s total profits. By the end of
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there is need for whatever solution you wish to provide. Do not write why you want to embark on the project on this section. Hotels have been known of placing a menu card or menu paper on the table so that a customer gets to read it and select the food he/ she wants to eat while a waiter is noting down by his side. Mostly for financial reasons hotels seems to be mostly understaffed and getting the limited waiters’ attention becomes a struggle. If not carefully maintained the menu papers wear away
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The 1930’s Food! The 1930’s cuisine was very simple and extremely rationed. The people in the 30’s just didn’t have the money to afford for themselves and kids all the time. The food was mostly given to men and children in soup/ bread lines for those who couldn’t afford food. The food was simple and inexpensive; the goal was to produce a lot of food with as little ingredients as possible. I’m sure the bread was bland and the chowders and soups were plain but it’s what the people of this struggling
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Analysis STEP Analysis Porter’s Five Forces 4. Identification of Strategic Alternatives SWOT Analysis 5. Recommendations Short Term Medium Term Long Term 6. References 1. Introduction The following is a report on the fast food market and more specifically McDonalds. This report aims to establish the strength of the fast food market and the strength of McDonalds within this market. It will help to establish what objectives McDonalds can
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customer satisfaction: A study of E-commerce systems in (city name) 9. Customer Delight in banking 10. To identify service quality gaps in banking sector: A comparative study of local and foreign banks 11. Effects of occupational status on women food buying and cooking behavior 12. Effects of employee smiling on customer satisfaction with the transaction in banks and cellular industry of (country name) 13. Effects of gender on family buying decision 14. Effects of recession on consumer
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