CASE 3 HARRAH´S ENTERTAINMENT: Hitting the CRM jackpot ANDREA HERNÁNDEZ PAULA BELTRÁN NICOLÁS LATORRE LORENA LEHMANN MARIA FERNANDA ROJAS Presentado a: LUIS FERNANDO CORREA MERCADEO GRUPO 2-1 ESCUELA INTERNACIONAL DE CIENCIAS ECONÓMICAS Y ADMINISTRATIVAS UNIVERSIDAD DE LA SABANA 15 DE AGOSTO DE 2014 BOGOTÁ D.C 2014-2 HARRAH´S ENTERTAINMENT: Hitting the CRM jackpot 1. BACKGROUND 2. UPDATING 3. PEOPLE
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COMPANY Case Harrah’s Entertainment: Hitting the CRM Jackpot Joseph‚ a 30-something New Yorker‚ recently went on a weekend trip to Atlantic City‚ New Jersey‚ where he hoped to stay at one of his favorite Harrah’s resorts and enjoy some gaming and entertainment. Unfortunately for Joseph‚ he picked a weekend when all the hotels were booked solid. But after swiping his Harrah’s Total Rewards card to play the tables‚ the pit boss came by and directed him to the front desk. He was told that a
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Case Study Three: Inquiring Minds Want to Know-Now! Discussion Questions 5 and 6 Celia Kirby BUSI 600 Liberty University Penton Media is a publisher of several business trade magazines‚ and their research department is studying the long-term viability of the reader service card within its publications (Cooper & Schindler‚ 2014). This card is an advertisement card used for readers to request product or service information‚ and potentially could be generating fewer leads
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Entrepreneurial Leadership: Five Guys Burger & Fries Lisa Dunn Dr. Doris Martin BUS 505 Strayer University October 16‚ 2012 “We are in the business of selling burgers” – Jerry Murrell says as one of the mission statements for his company; Five Guys Burger & Fries. Five Guys has had the same business plan since Jerry and his sons opened the first burger shop in 1986. They only use fresh ingredients never frozen. There are no gimmicks to the Five Guys philosophy; just simple food with
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Francois Silatchom MODULE 3 POWERLINE NETWORK CORP. Operating Leverage‚ Financial Leverage‚ and the Optimal Capital Structure TEAM D1 Laura Hamin – lhny86@nycap.rr.com Raymond Negron – ffnegron@hotmail.com Eulises Roman – ermediaus@aol.com Myeshia Wagner – mrs.wagner1982@yahoo.com Table of Contents Executive Summary 3 Introduction 3 Analysis 4 Figure 1: Risk Comparison between Plans L and H 4 Figure 2: Operating probability under Plan L and H 5 Figure 3: Expected ROIC under plan
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Robbie Fitzgerald BUS3950 Case 3: McBurger Inc. 4/01/14 McBurger Inc. Quality Analysis INTRODUCTION/PURPOSE: Mr. McBurger‚ My name is Robbie Fitzgerald‚ I was hired as your operations consultant. My job is to improve the overall quality service of McBurger Inc. Based on what I received last week‚ I was told that you are experiencing an increase in customer complaints. Your biggest complaint is wait time. This is not good‚ this means customers have to wait for their food when your mission is to
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CLINICAL TOXICOLOGY LABORATORY CONSON‚ JULIHRENE MICAR M. November 28‚ 2013 BS PHARMACY 4 CASE NO. 3. Jeh‚ a 21 year old female was brought to the ER in generalized seizures. On query‚ she was found sprawled on the floor‚ unresponsive despite her dorm mate’s efforts to wake her by shaking her and slapping her cheeks. Vomitus and unknown white tablets (INH) were littered around her. It took 15 minutes to reach the ER. During transport‚ aides claimed she went into active seizures twice with
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BHS312 - Principles of Management Introduction to Management Module 3 – Case Directing and Controlling: Control and Change Me TUI University Dr. Someone‚ PhD Summer 2012 Module 3: Case Assignment: Control and Change Home Depot Inc. is one of the largest and best known US companies. Former GE executive‚ Robert L. Nardelli was hired in 2000 as CEO of Home Depot Inc. At the time‚ the company was still dominated by the entrepreneurial spirit of the founders. The control measures that Nardelli
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Fast food‚ race/ethnicity‚ and income: A geographic analysis • Jason P. Block‚ MD‚ MPH Affiliations o Tulane University School of Medicine‚ Department of Internal Medicine (Block‚ DeSalvo)‚ New Orleans‚ Louisiana‚ USA o Address correspondence to: Karen DeSalvo‚ MD‚ MPH‚ MSc‚ Department of Internal Medicine‚ Tulane University School of Medicine‚ 1430 Tulane Avenue‚ SL 16‚ New Orleans LA 70112 ‚ • Richard A. Scribner‚ MD‚ MPH Affiliations o Louisiana State University Health Sciences
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1. DESCRIPTION This case is about a work team that worked together effectively‚ bonded well and felt comfortable around each other. All until another person (Fester) came into the company who had more knowledge that the leader of the group (Knowlton)‚ causing a form of intimidation causing Knowlton to resign‚ and the group to be without a leader. 2. DIAGNOSIS. The main problem in this case was the lack of confidence Knowlton developed due to a new member to the company who had more knowledge to
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