employees provided no feedback in terms of double-checking orders or communicating any delays that might occur. we did not see a manager present during our entire visit. Burger King • Burger King’s goals seemed quite clear. They want to individualize each customer’s order and provide the fastest service possible. • Burger King’s policy is to give the customer many choices and to accurately and quickly provide whatever the customer chooses. This policy is reflected in their slogan‚ Your
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went to a place called Juicy Burger Land. They went in the morning. When they got there‚ Zim exclaimed excitedly‚ “Yeaaah! Everything is made out of burgers.” Zim and Sim loved burgers‚ so they almost ate all of them. They ate until their tummies got as big as the sun. Zim and Sim couldn’t move because they were too heavy and big‚ so Lim and Kim had to tickle Zim and Sims’s armpits with a feather because that was their ticklish spot. Then‚ all of a sudden‚ burgers came flying out of Zim and Sim’s
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Mos Burger¡¦s Product Strategy Its image is associated with health and nature‚ which are also the weaknesses of McDonald¡¦s. While McDonald¡¦s burgers have reached mature stage‚ Mos Burger launches unique burgers like ¡§Mos Rice Burger¡¨ and ¡§Takumi Burger¡¨ which captures lots of attention. Thus‚ in terms of product‚ McDonald¡¦s faces great challenge from Mos Burger. Mos Burger¡¦s Pricing Startegy The price of Mos Burger is relatively high compared with McDonald¡¦s. However‚ as it is in the
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Burger King: Promoting a Food Fight ALL ABOUT THE CASE CHALLENGING CONVENTIONAL WISDOM Events: 2003 and 2004 2003 – Outcome of BK’s performance and its competitors - it turned out that: - MC Do (No. 1)‚ reported 9% sales jump to a total of $22.1 billion - BK (No. 2)‚ sales slipped about 5% to $7.9 billion - Wendy (No. 3)‚ had spiked 11% to $7.4 billion‚ putting it in a position to overtake BK 2004 – Burger King CEO Grad Blum’s move
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the Teen Burger Direct Materials cost $1.50 per burger. A day with one thousand burgers sold would cost of $1500 dollars. In comparison‚ a day with two thousand burgers sold would cost $3000 dollars. While the cost per Teen Burger remains constant the total cost per day varies with the output each given day. Electricity costs would increase in the same fashion as each time a burger is cooked the usage of electricity for heating would increase. Assuming four cooks can produce 1000 Teen Burgers‚ five
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BACKGROUND Burger King History and success is a proof of excellent franchising and advertising strategies. The company starts in 1954 thanks to James McLamore and David Edgerton that have the idea of a fast-food store with always low prices. First in Miami‚ then this two entrepreneurial guys realize that advertising was the way to expand its business beyond Florida‚ with its first commercial on TV in 1958‚ when the television was in excellent popularity. With the product known by almost everyone
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INN-N-OUT burgers Fast food outlets such as IN-N OUT burgers target children‚ teens and youths with advertising. Target marketing is designed specifically to them‚ or IN-N-OUT burgers can place ads that are likely to be seen by the desired target audience (Michael R. Czinkota 2008). The above tools can be used an important building block of IN-N-OUT burgers marketing strategy – the structure for an efficient and ultimately successful approach to consumers ‚ and a means of targeting IN-N-OUT
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China Buffet vs. Burger King Dirty Dining Today there are more and more reports of dirty dinning in so many fast food restaurants. Any time a person decides to eat out in any type of fast food restaurant they are taking a big risk‚ and stand a chance of getting sick from the food that they eat. All fast food restaurants have their own little dirty secrets. Some are clean whereas some are filthy and should be shut down. There are several shows on television today that show how nasty
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identify and remove cause of defect and errors in business processes and manufacturing. Burger King is a company that needs to adopt Sigma into their strategic planning process because this will improve the company’s relationship with their consumer and help bring the company on the same level with McDonald’s. This paper will discuss why Six Sigma is the best methodology and why it should be incorporated into Burger King strategic planning process. Six Sigma is a disciplined‚ data-driven approach
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Williams January 29‚ 2013 Intro to Marketing Marketing Strategies Assignment * McDonald’s * Wendy’s * Burger King 1. What age group is each targeting? * For McDonald’s the age group the restaurant is targeting will be from anywhere to 24-38 with children. * For Wendy’s the age group the restaurant is targeting the 24 to 49 year age group. * For Burger King the age group is targeting will be more for everyone from children up to the age of 50 year of age or older
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