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    The Case for Branding

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    New Coke was boycotted immediately. Coca-Cola had had little choice but to bring back its original brand. Then comes McDonald’s – the world’s largest chain of fast food restaurants. To compete with its rivals the company introduced the Arch Deluxe burger in 1996. It is estimated that McDonald’s spent over $400 million on the research‚ production‚ marketing and advertising for the

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    Case Brief

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    DEVRY UNIVERSITY 3005 HIGHLAND PKWY DOWNERS GROVE‚ IL 60515-5799 Terms: (Nadel v. Burger King Corp.‚ 1997 Ohio App. LEXIS 2144) Source: Company Profiles and Directories;US Law Reviews and Journals‚ Combined;Federal & State Court Cases - After 1944‚ Combined;Newspaper Stories‚ Combined Papers Combined Source: Company Profiles and Directories;US Law Reviews and Journals‚ Combined;Federal & State Court Cases - After 1944‚ Combined;Newspaper Stories‚ Combined Papers Project ID: 7 of 8

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    The Case

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    Facts: The Negro plaintiffs in these cases were denied admission schools attended by the white children under the laws requiring or permitting segregation according to race. All the court adhered to the “separate but equal” doctrine and held that the plaintiffs were not admitted to the white schools (except for the plaintiff in the Delaware case). In the instant cases‚ the plaintiffs contend that segregated public schools are not “equal” and they are deprived of the equal protection of the laws.

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    Case Study

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    Masters in Hospitality Management FND 502 : Hospitality and Tourism Information Technology CASE STUDY :BETTER BITES PART 1 ‘Maybe we should start our own business.’ As soon as Paul said it‚ his two friends put down their coffee and stared at him. Paul Clermont‚ Sarah Odell and Christina Healy were second-year hotel and restaurant management degree students and they were looking over the business and travel news and lamenting the sluggish job outlook in their chosen field. They had always

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    Cases

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    Pepsi Cola Products Philippines‚ Inc. (petitioner) v. Honorable Secretary of Labor (respondents) 1. Facts: a. June 1990: The Pepsi-Cola Employees Organization-UOEF (Union) filed a petition for certification election with the Med-Arbiter seeking to be the exclusive bargaining agent of supervisors of Pepsi-Cola Philippines‚ Inc. (PEPSI). i. Med-Arbiter granted this stating that PCEU-UOEF was an affiliate of Union de Obreros Estivadores de Filipinas (or the Federation) with two (2) rank and file

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    Jollibee Case

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    | | |Jollibee | | | |[29/03/2011] | | | |Le

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    CASE

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    Case #4 Fighting Grime (Clorox Company) This is a fun case in that it involves branded products that students will recognize yet probably do not associate with Clorox. A good way to introduce the case could be to bring in product samples or show the brand names of their many products and ask students what they have in common? The case is short and vivid and can be assigned ahead or simply read in class. It is an easy case to grasp quickly yet provides some very clear examples of strategic

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    Case

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    Case Name: South East Asian Economic Crisis An economic crisis‚ which erupted in Thailand in mid-1997 and which soon spread to neighbouring countries—Malaysia‚ Indonesia‚ Philippines and South Korea— came to be popularly referred to as South-East Asian economic crisis (although South Korea is in East Asia and only the other countries are in South East Asia). A currency Crisis shows up when there is a speculative attack on the exchange rate‚ resulting in a devaluation of a pegged currency or sharp

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    case

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    caseF&C INT CASE 4.2 F&C INTERNATIONAL‚ INC. Synopsis Over two centuries‚ the Fries family of northern Kentucky and southern Ohio built a dynasty of sorts in the flavor industry. Alex Fries‚ a German immigrant with a background in chemistry‚ settled in Cincinnati during the early nineteenth century and a few years later established a flavor company. Throughout the nineteenth and twentieth centuries‚ Fries and his descendants owned‚ operated‚

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    Case

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    Education | Ethics Case Studies Ethics Case Studies Ethics Case Study Topics Conflicts of Interest Data Acquisition Educational Concerns Health and Safety Human Subjects Research Issues of Bias Mentoring Publication Practices Responsible Conduct of Research Suggestions & Comments Have an idea for a case study? Send the Ethics Review Committee your ideas! (APS Members Only) Suggest a Case Study The APS Ethics Case Studies are a series of case studies on ethical

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