In fast-food corporate America In-N-Out Burger has always remained family-owned. It had no stockholders to respond to and was able to invest in maintaining high standards of quality. Unlike its competitors the chain‚ with 258 stores presently‚ is able to retain its constant growth in sales‚ even in times of recession. The company strongly believes in the importance of highly motivated staff that identifies with the chain’s values and gives them the opportunity to advance. By providing above-average
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CASE ANALYSIS: WENDY’S Submitted by: Cabantugan‚ lisl camille e. Manalo‚ Christopher Lawrence Pangilinan‚ jamabelle Hm203 The Problem and Background Wendy’s (Formerly branded as Wendy’s Old Fashioned Hamburgers before late 2012) is an international fast food chain restaurant founded by Dave Thomas on November 15‚ 1969‚ in Columbus‚ Ohio‚ United States. The company decided to move its headquarters to Dublin‚ Ohio‚ on January 29‚ 2006. It has been owned by Triarc (now
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New Healthy Fruit Smoothie at Burger King If fast food is unhealthy and is believed to cause obesity‚ why is there still a fast food restaurant every few blocks? Perhaps because there are a lot of people who are still consuming fast food and backing its business‚ the fast food industry survives and appears to even increase. The fact that modern life is fast paced as well as the economy hasn’t fully recovered makes people prefer to work more consistent and eat faster. Needless to say‚ the competition
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It was a Tuesday evening Michael ‚and his friend Lewis we’re out at a new busy burger restaurant in New York that had the best juicy burgers. Michael was six foot two‚with brown hair‚ and green eyes‚ and lewis was six foot five with‚ brown hair‚and brown eyes. Michael order a number 12 with cheese‚ and Lewis was the kind of person who would get salad at a burger place‚ but get a burger at a salad place. This is when three Guys and their girlfriends walked in Lewis stared down one of the other man’s
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meet consumer’s needs. The basic fundamentals of fast food have not changed; deliver food to customers as fast as possible. Eating fast food is something that I have not done in over four years. I decided to take a friend of mine to help me evaluate Burger King and McDonalds. Both of these restaurants are similar in many ways but also have many differences when it comes to taking orders. The production process of both restaurants is very different because of this the results are very different and customer
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Place: Strategic location of most McDonald fast-food outlet is found in populated and easily accessible areas (e.g.; retail areas‚ airports‚ busy street) or most certainly locating closely where its top 3 competitors are also doing business e.g.; Burger King‚ Subway etc.. 4. Promotion: McDonald has engaged in many short-term incentives for consumer promotion through limited value menus‚ promotional games to promote old/new items on the menu e.g.; Happy Meal toys‚ Big Mac Hockey Contest‚ card games
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new healthy‚ low-calories menu can attract more customers. [social and culture] • Should also use social networking site to advertise their products like Facebook‚ Twitter and MySpace.(Androich‚ 2011) [social and technological] • McDonald’s Angus Burger can be expended in more locations other than U.S.A. [demographic] • McDonald Canada has started using features in Twitter’s suite to promote products and advertise to the target users in particular countries and other city areas. (
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Caktiong and his family opened a Magnolia Ice Cream parlor[3] in Cubao.[4] Sometime in 1978‚ Caktiong and his brothers and sisters engaged the services of a management consultant‚ Manuel C. Lumba. Lumba shifted the business focus from ice cream to burgers‚[3] after his studies showed that a much larger market was waiting to be served. Lumba became Caktiong’s first business and management mentor. The Jollibee mascot was inspired by local and foreign children’s books. Lumba created the product names
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Chapter 1: Introduction 1.1 Company (i) Company Background McDonald’s is the leading global foodservice retailer with more than 34‚000 local restaurants serving nearly 69 million people in 119 countries each day. While Ray Kroc was the founder of McDonald. The story of McDonald’s first began in 1955 when Ray Kroc opened the first restaurant in Des Plaines‚ Illinois. It then grew on to be a worldwide corporation spanning 117 countries and serving more than 60 million customers everyday. In
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συμπεριφοράς ενός καταναλωτή της Burger King‚ και από ποιους πιθανούς παράγοντες επηρεάζεται αυτή η συμπεριφορά; Ερ.3 Ποιο είναι το προφίλ της αγοράς-στόχος για την Burger King και πως τοποθετείται η σε αυτή την αγορά; Ερ.4 Ποια τα χαρακτηριστικά των κύριων ανταγωνιστών της Burger King και ποια τα ανταγωνιστικά πλεονεκτήματα/μειονεκτήματά της; Ερ.5 Πώς θα περιγράφατε τα βασικά μέρη της στρατηγικής μάρκετινγκ (προϊόν‚ τιμή‚ διανομή‚ προβολή) της Burger King‚ και πως μπορεί το καθένα να
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