ANALYSIS OF FAST FOOD INDUSTY SUBMITED BY NAME: PREM SONI SUBJECT: MARKETING MGT SECTION: B ROLL NO: 37 INTRODUCTION
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English 1001 October 14‚ 2009 Unit Two Paper What is the first thing that comes to mind when you hear the words “golden arches?” McDonalds should be your answer and it is very clear why people get this question right. Not only is McDonalds everywhere‚ but is also an Americanized icon that has become known all across the world. This fast food empire has been growing rapidly ever since the first franchise was opened on April 15‚ 1955 in Des Plaines‚ Illinois. Ray Kroc‚ a local salesman who helped
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Buyer Power Conclusion questions: 1) To what extent do individual buyers have the ability to negotiate low purchase prices with typical firms in this industry? a. Answer- Consumers can’t negotiate prices with fast food restaurants. However‚ there is a large degree of internal rivalry in the industry‚ with a very strong cross-price elasticity present in the industry. This encourages low prices due to a strong degree of substitution and gives consumers back some power. 2) To what extent do purchase
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Negative effects on teenagers in the fast food industry Competition within the fast food industry is a difficult challenge which can take a toll on the youngest employees: teenagers. The very nature of the industry can sometimes harm teenagers in the process of producing profits. Inexpensive labor is considered essential for competing in the industry‚ but some of the young teenagers may become victims of exploitation. Some companies target the young and poor demographic and can guide them to
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Chipotle Case Analysis Introduction Tell the reader what the case analysis is going to discuss. There should be very little background information here as the reader is already familiar with the case. Analysis Core Competencies A core competency in Chipotle lies in their vision to ‘Change the way people think and eat fast food’. Chipotle was able to draw a much different concept than most other fast food chains. Through leadership and guidance of their founder Steve Ells‚ Chipotle has been able
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SERVICES‚ BECAUSE MOST AIRPORT RESTAURANTS ARE SELF-SERVICE‚ WHICH MEANS CUSTOMERS HAVE TO CLEAN THEIR TABLE AFTER THEY FINISHED THEIR MEALS. ACCORDING TO MOST TRAVELERS HAVE A LIMITED AMOUNT OF TIME FOR THEIR MEALS‚ MANY FAST-FOOD RESTAURANTS LIKE BURGER KING‚ KFC AND MCDONALD’S BECOME THE MOST POPULAR AIRPORT RESTAURANTS IN THE WORLD‚ WHICH PROVIDE TASTY FAST-FOOD TO TRAVELERS. DOWNTOWN RESTAURANTS SUPPLY TASTY AND DIVERSITY TYPES OF FOOD TO URBAN RESIDENTS. MOST DOWNTOWN RESTAURANTS FOCUS THEIR
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Have you ever seen the commercials for outback steakhouse? The one with the juicy steaks and mouth watering (good looking) burgers. More than likely you have considering there one of the biggest steak houses. well if you have never been there you wouldn’t know what it’s like. Well let me tell you‚ it tastes so much better then the commercials can tell or show. This is the best place in the entire world to eat at‚ due to their food‚ the close location and their service‚ Which is faster than a cheetah
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PESTLE is a concept in the marketing principles. This concept is used as a tool by companies to record the environment they’re operating in or are planning to launch a new project/product/service etc. Analysis Political Factors There are certain groups in Europe and the United States that protest in order to draw attention to the health implications of consuming fast food. They claim that harmful elements such as cholesterol and adverse effects of obesity are a consequence of consuming fast food
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Wendy’s International: Balanced Scorecard |Area of Objectives |Measure of Target |Time Expectation/Targets |Primary Responsibility/Initiatives| |Customers | |High quality |Customer/industry surveys with an |Every month; |Quality Management – Set high | |
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1) In the eyes of its customers‚ In-N-Out Burger provides them a huge value that they are willing to go well out of their way for. From In-N-Out’s beginning‚ their marketing plan has been simple and effective in order to capture value from its customers. For this to happen‚ In-N-Out needs to understand the market place and their customers needs and wants. In this case‚ In-N-Out knows that their customers do not just want a burger from a large chain restaurant‚ but one from a restaurant that has kept
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