History: Two Chicago‚ US-based brothers‚ James and William Horlick‚ first patented the malt-based milk drink as baby food. the US While the exact date of its India launch is not known‚ some of its commercials date back to the early 1900s. Currently owned by GSK Consumer Healthcare Ltd in India Status: Horlicks holds 58% of the Rs1‚900 crore health food drinks market‚ and is currently a Rs1‚000 crore brand in India Brand story: From a drink that was supposed to promote a good night’s sleep to one
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Horlicks Taller Sharper and Stronger “Horlicks Marketing Strategy” Horlicks‚ a GlaxoSmithkilne Consumer Healthcare India Limited‚ owned drink‚ which caters to the nutritional needs of the Indian diet has been a popular brand in the Indian market since 1930s leading with a market share of over 50% in the Food Drink segment. Horlicks marketing strategy has been health oriented. This leading health food drink in India underwent a revamp in the year 2003 offers a ‘pleasurable nourishment’ with
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strategy of Horlicks: Horlicks is a health drink brand existing in Southeast Asia since decades. Horlicks holds 50% market share of milk beverage market of India that is around 2300 crore (source: The Nielsen Company). Glaxo Smith Kline Consumer Healthcare is a proud owner of such a strong brand. The brand has created such a great entry barrier that other big players like Nestle and Dabur have got a hit. Nestlé has stopped making Milo and new entrant Dabur has decided to stay clear of Horlicks and pitch
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homes frosted glass jars with blue caps sit perched on kitchen shelves. These are Horlicks bottles – the ubiquitous health drink since the 1930s – now serving the purpose of kitchen containers. In their original avatar‚ the bottles contained Horlicks‚ a spoon of which stirred in a glass of hot milk or water was the great nourisher. The basics have not changed since; except Horlicks is now an extended family of health drinks reaching out to more people‚ under more circumstances and using enhanced formulations
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SWOTS ANALYSIS OF INNOCENT DRINKS: Internal: Strengths: * Owners are 3 young men experienced with management consulting and advertising‚ which is crucial when starting a business. Thus by having this fundamental skills‚ they have an advantage in starting their business as compared to someone who does not have the knowledge of business. * Have aims and objectives. * High ambition‚ motivation and excellent personal caliber. This allows them to fulfill their mission and vision‚
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the Segmentation‚ Targeting‚ Positioning of the Product??? HORLICKS - AN INTRODUCTION Horlicks is a name of the company and of a malted milk hot drink. It is manufactured by GlaxoSmithKline in the United Kingdom‚ South Africa‚ New Zealand‚ Bangladesh‚ Pakisthan‚ India and Jamaica. Horlicks came to India with British army. British army gave them as a Diet Supplement in the time of World War 1 and then took this as a family drink. It became a sort of status symbol of upper class Indians and
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Horlicks is 140 years old. The drink’s rich history that has made it a much loved part of the nation. 1873 The Beginning James and William Horlick‚ from Gloucestershire‚ founded a company in Chicago‚ USA to manufacture a patented malt milk drink as an artificial infant food. 1883 Patent Granted Patent granted for first malted milk drink mixing powder with hot water. 1890 James returns to London James returned to London to set up office importing US-made product. 1908 Factory
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Strengths - Market leader in UK with annual sales of £130mn - Reputation for 100% pure fruit juices so it appeals to the health conscious market - Extensive product range for kids and in different sizes - Diverse market from kids to adults from all walks of life - Innovative culture has called for an extensive range of new recipes with 30 different recipes - High brand equity has called for high levels of awareness and a unique brand identity - Quirky - High standards of CSR – ingredients
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Inside BevMo Drinks SWOT Analysis Kim Murphy Willow International Inside BevMo Drinks SWOT Analysis Executive Summary In 2007‚ BevMo‚ a leading alcoholic beverage retail chain was acquired by private equity firm Tower Brook Capital Partners. Some strengths of the company are its great pricing and excellent distribution. A few weaknesses of BevMo are its brand recognition and its facility. The great opportunities is the excellent climate and new items. Major threat is competition and the
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markets malted milk food products‚ malted food products and biscuits. GSK is the leader in Indian Health Drink Market. It has four brands – • Horlicks‚ • Boost‚ • Viva and • Maltova Glaxo Smith Kline is actually a single-product single-brand company. They acquired Viva and Maltova brands from Jagatjit Industries to become the only company in the white beverage segment. Horlicks is the most dominant player in the category. According to retail audit unit ORG Marg‚ GSK with four
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