Horlicks is 140 years old. The drink’s rich history that has made it a much loved part of the nation. 1873 The Beginning James and William Horlick‚ from Gloucestershire‚ founded a company in Chicago‚ USA to manufacture a patented malt milk drink as an artificial infant food. 1883 Patent Granted Patent granted for first malted milk drink mixing powder with hot water. 1890 James returns to London James returned to London to set up office importing US-made product. 1908 Factory
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assessment of Horlicks Brand Profile: Horlicks Product Category: It’s a malted milk hot drink.Horlicks offers three varieties Junior Horlicks‚ Horlicks for Women‚ Horlicks Lite. Primary ingredients: It is known as ‘The Great Family Nourisher’.it offers pleasurable nourishment with its delicious range of flavours including Vanilla‚ Toffee‚ Elaichi and Chocolate. History: Holicks a brand established before 6 decades back in 1960 Two Chicago‚ US-based brothers‚ James and William Horlick first patented
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COMPLAN SUCCESS STORY INTRODUCTION COMPLAN is one of the most popular milk food drinks available in India and is owned by Heinz foods. H.J.Heinz Company COMPLAN was first introduced by Glaxo in the United Kingdom‚ as an essential nutritional supplement for soldiers at the frontlines during the Second World War. It was introduced to India in 1964 by Glaxo Laboratories. With a heritage of over 30 years‚ the brand today stands as the gold standard in nutrition for children. It is coined from the
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INTRODUCTION: Complan Foods is a British company that makes powdered milk energy drinks. It was acquired by Danone in 2011. In India the Complan brand is owned by the H. J. Heinz Company. Complan was launched by Glaxo in 1954. As part of Glaxo ’s Farley Health Products subsidiary‚ the Complan UK brand was sold to Boots in 1988. In India‚ Complan remained with Glaxo until 1994‚ when it was acquired by Heinz‚ who also acquired the UK brand in the same year.[2][3] In 2002 a majority stake in the
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consumer health care. It’s a malted milk hot drink. It was a substitute of “Milk” as Baby Food It acquired more than 50% market share in India milk beverage market. Initially Horlicks is claimed to promote sleep when consumed at bedtime. In India‚ It is popularly known as “mother’s Horlicks”. Some Facts •All Horlicks sold in India = 6 times length of Great wall of China •Taller‚ Stronger and Sharper. •Sixth most-trusted brand in Indi Brand Evolution •Initially imported from Britain
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between two popular health drink brands Horlicks and Complan in India. The war for supremacy between these two brands started as early as in 1960s and had continued ever since. Over the years‚ the brands were involved in aggressive comparative advertising in print and television over attributes such as ingredients‚ protein content‚ growth‚ and flavors. However‚ in late 2008‚ the makers of Horlicks‚ GlaxoSmithKline Consumer Healthcare (GSK)‚ and the makers of Complan‚ Heinz India (Heinz)‚ came out with
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THE M R PROCESS Marketing research process is a set of five steps which defines the tasks to be accomplished in conducting a marketing research study. These include 1. Define the problem and research objectives ->>The first step in any marketing research project is to define the problem. In defining the problem‚ the researcher should take into account the purpose of the study‚ the relevant background information‚ what information is needed‚ and how it will be used in decision making. Problem
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MILO BRANDING: Milo brand is the world’s leading chocolate malt beverage that can be prepared with hot or cold milk or water. Given its popularity it is a “must have” product for food service operators particularly in Asia‚ Africa and Oceania. Loved and trusted by parents and kids alike‚ Milo products offer essential vitamins and minerals: * calcium for strong teeth and bones * iron to carry oxygen to the body’s cells * vitamin A for healthy eye sight * vitamins B1 and B2 to
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leading international organizations: Glaxo Wellcome and Smithkline Beecham. In India GSK operates as GSK Consumer Healthcare Ltd. Headquartered in Gurgaon‚ GSK began its journey with Horlicks in India. Zubair Ahmed’s took over as MD‚ India Sub-continent region of GSK Consumer Healthcare in 2007. He introduced the Horlicks Foodles in August‚ 2010 which was a totally new and unrelated category for a health-beverage maker like GSK. It was a bold and risky step for GSK as they had already faced failure
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V. ANALYSIS Market Analysis There is an increasing number of dormitories‚ apartments and condominium units that are housing students and families. This is because of the presence of universities‚ colleges‚ and secondary schools in the area. They also observed the growing number of business establishments such as Internet cafes‚ laundromats‚ cafeterias‚ sari-sari stores and water stations. In the map of proposed site illustrated by Mar‚ there are 2 schools near the area‚ the University of Sto
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