201 - Marketing Management. 1. Marketing Concepts – Marketing Concept‚ Marketing Process‚ Marketing Mix‚ Customer value‚ Customer Satisfaction and delight‚ Functions of Marketing 2. Marketing Planning- Analysis of Marketing opportunity‚ Product Market Selection‚ Process of Marketing Planning and Contents of Marketing Plan 3. Sales Forecasting Concept and methods‚ Introduction to Marketing Research-Process- Scope‚ Obstacles in acceptance. 4. Consumer Behaviour- Factors influencing consumer
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Introduction to Financial Accounting Horngren | Sundem | Elliott | Philbrick Recording Transactions 11e Chapter 3 Learning Objectives Use double-entry accounting 2. Describe the five steps in the recording process 3. Analyze and journalize transactions and post journal entries to the ledgers 4. Prepare and use a trial balance 1. Copyright © 2014 Pearson Education‚ Inc. Publishing as Prentice Hall. 3-2 Learning Objectives Close revenue and expense accounts and update retained earnings 6.
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Marketing Management‚ 14e (Kotler/Keller) Chapter 2 Developing Marketing Strategies and Plans 1) The task of any business is to ________. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value at a profit D) reduce competition E) communicate similar value as provided by competitors Answer: C Page Ref: 33 Objective: 1 Difficulty: Easy 2) What is the traditional view of marketing? A) Firms should just focus on production because if the
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L. T. is a married women and she has been in a domestic violence situation for past two years. She is a documented immigrant but she is not a U.S. citizen. L. T. has good but limited English skills and graduated from high school. She and her two children want to leave the dangerous place and they need a plan. L. T. would want to seek for any help that she could obtain and she also need to work to make both herself and her children survive. The plan is consist of job opportunities‚ housing‚ public
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in professional discussions with your assessor during the visit. Your assessor may want to discuss your progress with your workplace supervisor‚ so your supervisor will need to know the planned date of the visit. Original text and illustrations © Pearson Education Limited‚ 2011 1 1 BTEC Apprenticeship Assessment Workbook Level 3 Business & Administration 1 1. PREPARING FOR A LEVEL 3 APPRENTICESHIP As a Business & Administration Level 3 apprentice‚ you will play an important support
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Accounting for Managers TOPIC A: AN INTRODUCTION TO ACCOUNTING Investors – Individual and groups provide initial capital. Creditors – Company which loans money to another company (Suppliers/Bank). Managers – Oversee the day-to-day operations. What is accounting? * Process of Recognising‚ measuring‚ recording (also known as transactions)‚ disclosing and attesting to information. *Information – Decision Making (Value Creation)‚ Control (Monitoring). Process of Accounting: Transactions
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Introduction to Supply Chain Management By Dr Hajar Fatorachian Outline of lecture Definition of supply chain management Different approaches towards supply chain management Drivers of supply chain management Importance of supply chain management New trends in supply chain management Supply chain All activities concerned with receiving customer requests and meeting their demands as well as developing new products‚ operations‚ marketing‚ distribution‚ finance‚ and customer service
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ADM 4342 Seminar in Accounting Theory Turn OFF all cellphones! Once class commences‚ Computers should only be used for class work! You have a responsibility to make the classroom environment respectful and conducive to learning. Course Outline Introduction to Accounting Theory What does Accounting “Theory” mean? Defining “Theory” (Webster’s New Collegiate Dictionary) 1. A plausible or scientifically acceptable general principle or body of principles offered to
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Page 1: Introduction Siemens is the engineering group that is behind many of the products and services people take for granted in their daily lives. The list of products designed and manufactured by Siemens is almost endless. It includes traffic lights‚ gas turbines‚ superconducting magnets in medical scanners‚ wind generators‚ automated factories as well as domestic appliances like kettles and fridges. It generates about 40% of the UK”s wind energy and it hosts‚ supports and maintains the BBC’s
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Marketing Management‚ 14e (Kotler/Keller) Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm’s intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit
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