UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS GCE Ordinary Level MARK SCHEME for the October/November 2009 question paper for the guidance of teachers 2281 ECONOMICS 2281/02 Paper 2 (Structured Questions)‚ maximum raw mark 80 This mark scheme is published as an aid to teachers and candidates‚ to indicate the requirements of the examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the details of the discussions that took place at an
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Levels of Product and Service Product Name: Itel Mobile Phone (Model: IT 6700). Introduction: Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is core benefit. At the second level‚ product planners must turn the core benefit into actual product. Finally‚ product planners must build an augmented product around the core benefit and actual product by offering additional consumer services and benefits. Now I discuss
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The City Main Hospital Cochin‚ was incurring losses inspite of its rising popularity and increasing number of outdoor patients. The management had been thinking of doing something to solve the problem. As the major burden of the heavy cost was due to the surplus manpower‚ the simplest solution‚ according to the Hospital’s Executive Director‚ was to reduce staff‚ especially‚ from the nursing department. The hospital had five floors. The fifth floor was meant for keeping chronic and old age patients
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1.1 Brief Introduction Of The Hospital PIMS Hospital is located in islamabad ibn-e-sina road near blue area. Staff Total number of employees working in the Islamabad Hospital is nearly 1800 which includes Executive Director‚ Consultants‚ Specialists‚ Medical and Non-medical officers‚ Nurses and Paramedics. Clinical Services It has out patient‚ inpatient departments‚ which are fully equipped. It has it’s own excellent diagnostic facilities i.e. Radiology‚ Pathology‚ Blood Bank‚ Angiography
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Product Levels: The Customer-value Hierarchy The marketers need to address five product levels. Each level adds more customer value‚and the five constitute a customer-value hierarchy. 1. Core Benefit The fundamental need or want that consumers satisfy by consuming the product or service. Example 1: In case of a car Transportation from one place to another. Example 2: The customer in search of a hotel room demand only rest and sleep from a marketer. 2. Basic Product
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Question 1: There are three product levels‚ they each add more customer value than the previous level and they constitute a customer value hierarchy. The decision of customers is usually based on the value that they expect to receive from buying and consuming it. The first level is the core benefit. It is the actual or fundamental benefit that the customer seeks when he buys the product. It is need to the most basic need that he/she wants to satisfy. For example‚ someone will go buy a red bull
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A 17- STORY hospital tower with a helipad‚ 1000 doctors trained in multi-disciplinary healthcare and four new health institutes‚ the UST Hospital (USTH) seems not only to have recovered financially‚ but is eager to reach for the stars. But is its P3 billion expansion plan simply too starry-eyed for comfort? Is it too ambitious? Yes‚ according to Dr. Cenon Alfonso‚ president and chief executive officer of USTH. He said that the P3 billion financing for the expansion came from a fixed-term‚ syndicated
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The Aga Khan University Hospital‚ Karachi Organization Accredited by Joint Commission International Fact Sheet Aga Khan University Hospital (AKUH) is the principal teaching site of Aga Khan University (AKU) in Karachi‚ the first private international university in Pakistan. The University is an academic centre of Aga Khan Development Network‚ a group of development agencies‚ institutions and programmes that work primarily in developing countries of Asia and Africa. AKUH started operations in
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brought patient to the hospital?)Using (OLDCART) Patient was admitted to the hospital via Assisted Living Facility. She has Hospital Acquired Pneumonia and is having acute confusion episodes. She cannot describe any pain‚ but says “ow” when she is being examined. She is aware of herself‚ but is not oriented to time or place. Subjective: Patient states “Ow” during examination Objective: Temp: 97.5‚ Pulse: 66‚ BP: 142/71‚ Resp: 20‚ O2: 98% Room air Medical diagnosis of Hospital Acquired Pneumonia
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58 60 67 68 72 80 81 83 86 These notes may be used freely by A level biology students and teachers‚ and they may be copied and edited. Please do not use these materials for commercial purposes. I would be interested to hear of any comments and corrections. Neil C Millar (nmillar@ntlworld.co.uk) Head of Biology‚ Heckmondwike Grammar School High Street‚ Heckmondwike‚ WF16 0AH July 2011 HGS Biology A-level notes NCM/7/11 AS Biology Unit 1 page 2 Biology Unit 1 Specification
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