Project Proposal A. General Information SK Hospital Automation software which is planned to develop for the complete computerization of SK Hospital activities. In the first phase of the project‚ Patient management and supply chain modules are handled. During the subsequent phases of the development complete computerization of the hospital will be done including payroll and HR activities. Project Title : Prepared by : Date Prepared: Points of Contact Position Title/Name/Organization
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Hospital | Philippine Government Hospital | National Center for Mental Health | Manila adventist Medical Center | National Children’s Hospital | Address | | Nueve de Pebrero St.‚ Mauway Mandaluyong City Philippines 1553 | 1975 Donada St. Pasay‚ City | E. Rodriguez st. Quezon City | Former Name | | Insular Psychiatric hospital‚ National Mental Hospital | Manila Sanitarium and Hospital | National Indigent Children’s Hospital | Year established | 10 September‚ 1910 | 1925 | 1929 | February
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Abstract The team has planned to develop a Hospital Automation System for the well knownhospital called Pannipitiya Nursing Home. Currently the client company depends on an error – prone software system and a large amount of manual work. Development of a new systemwill help the client company to minimize the work load they handle manually and to eliminatethe faults and errors of the existing software system.This proposed system handles the entire hospital work load under seven major functions namely;
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Market Segmentation‚ Positioning‚ Targeting: A case of Tata Nano in India EXECUTIVE SUMMARY: Targeting and positioning strategy of Tata Nano and recommendations for the company are given. INTRODUCTION: BACKGROUND: According to Howard and Sheth (1969‚ p. 70)‚ “market segmentation depends on the idea that the company should segment or divide the market in such a way as to achieve sets of buyers” Historically sellers were engaged in mass marketing. They were
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[pic] Segmentation Strategies Vodafone is the world’s largest mobile telecommunication network company‚ based on revenue‚ and has a market value of about £71.2 billion (November 2009). It currently has operations in 31 countries and partner networks in a further 40 countries. [pic] [pic] Vodafone owns 45% of Verizon Wireless‚ the largest wireless telecommunications network in the United States‚ based on number of subscribers. http://en.wikipedia.org/wiki/Vodafone Vodafone has
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NPTEL Vinod Gupta School of Management Consumer Behavior MODULE 3 MARKET SEGMENTATION AND POSITIONING MODULE 3: MARKET SEGMENTATION AND POSITIONING ( 2 hours) 3.1 3.2 3.3 3.4 3.5 3.6 3.7 Aggregate Marketing and Market Segmentation Target Marketing Market Segmentation Alternatives available for Segmentation Basis for Segmentation Targeting Positioning Introduction: The traditional way of doing business was Mass Marketing which meant offering a standardized product to all the consumers or the entire
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SYNOPSIS This System will be a combination of smaller modules such as Admin‚ Doctor‚ Reception and Patient which will be interlinked.These modules further will contain sub routine modules. The system is specially aimed at catering to the needs of hospitals currently not having any such systems or has over grown their needs over a course of time. Current systems work according to the standard guidelines which do not serve optimally due to absence of services
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INDIA SEGMENTATION DEMOGRAPHIC Population 1‚173‚108‚018 (July 2010 est.) Age structure 0-14 years: 30.5% (male 187‚197‚389/female 165‚285‚592) 15-64 years: 64.3% (male 384‚131‚994/female 359‚795‚835) 65 years and over: 5.2% (male 28‚816‚115/female 31‚670‚841) (2010 est.) Median age total: 25.9 years male: 25.4 years female: 26.6 years (2010 est.) Population growth rate 1.376% (2010 est.) Urbanization urban population: 29% of total population (2008) rate of urbanization: 2.4% annual
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With over 8500 beds across 50 hospitals in India and overseas‚ Apollo Hospitals‚ India‚ unites exceptional clinical success rates and superior technology with centuries-old traditions of Eastern care and warmth‚ as we truly believe the world is our extended family-something our patients from 55 countries can warmly affirm. The Apollo Hospitals group has the largest number of JCI accredited hospitals in the world outside the U.S. The hospitals are multi specialty tertiary care facilities
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Principles of Marketing TARGET MARKETING: Market Segmentation‚ Targeting and Positioning Introduction 1. To succeed in today’s competitive marketplace‚ companies must be customer-centered‚ wining customers from competitors and keeping them by delivering greater value. a. Sound marketing requires a careful‚ deliberate analysis of consumers. b. Since companies cannot satisfy all consumers in a given market‚ they must divide up the total market (market segmentation)‚ choose the best
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