sustainable competitive advantage. (Aaker‚ 2009) In the above case study of McDonald’s we find out that the customer needs and what they want? Has been changes time to time .McDonald’s have been research and also focuses to make their product and company successful. McDonald’s has experimented with new restaurant concepts. Example MacAfee coffee shops has opened more than thousand places in over 34 countries. Some of the marketing concept for a service industry as given below:- 1.3 Core concept of
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facets to the hospitality industry‚ few are more important the transportation. Without a way for tourists to get from their homes to destinations far out of reach of a car‚ there simply is no travel. As technology advances in transportation rules and regulations must keep up to ensure the safety of the general public as more than 822 million passengers are transported to and from destinations around the United Sates each year. One major law that has had a huge impact on the hospitality industry is
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experienced the hospitality industry. The industry is vast‚ and constantly changing to meet customer expectations. It is also a very diverse industry‚ ranging from stays in a five-star hotel to meals in a fast-food outlet. In these first two units‚ you will develop your knowledge and understanding of this exciting and fast-moving industry. You first consider the different types of businesses in hospitality industry at national and local levels. You will explore the types of hospitality jobs‚ and the
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INTRODUCTION eBay Incorporated‚ a US company headquartered in San Jose‚ California‚ provides online marketplaces for the sale of goods and services‚ online payments services‚ and online communication offerings to individuals and business in the United States and internationally. With more than 90 million active users globally‚ their collective impact on e-commerce is staggering: In 2009‚ the total worth of goods sold on eBay was $60 billion — $2‚000 every second. The business strategy of eBay is
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AirAsia company analysis AirAsia is the leading low-cost airline company in Asia. The company provides transportation for passengers and cargo services across domestic and international markets from 97 destinations in 21 countries. It consists of over 8‚000 staff and makes up a market capital approximately RM7.06 billion (AirAsia‚ 2012). AirAsia’s competitors are Malaysia Airlines and other national airlines. AirAsia has five Air operation’s certificates (AOCs) – Malaysia‚ Thailand‚ Indonesia Philippines
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Summer internship project report on: RETAIL ASSETS PERSONAL LOAN Submitted by: Mr. Pankaj Yadav INTRODUCTION INDUSTRY PROFILE ORIGIN AND DEVELOPMENT OF COMPANY The origin of banking in India is traceable in ancient time through the modern banking hardly 200 years old. The main functions of
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(Jenkins‚ 2003; Enders and Sandler‚ 2002). In hospitality industry‚ concern regarding terrorism has been noticed since the mid-1980s‚ as cases of terrorism in tourism related sectors increased dramatically from 206 in 1972 to 3‚010 in 1985 (d’Amore and Anunza‚ 1986). Since then‚ security is seen as crucial (Pizam and Mansfeld‚ 1996) and is increasingly intensified especially after the tragic events on September 11‚ 2001 (Cohen‚ 2002). Terrorism in hospitality industry is continuously happening. Post
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Hotel industry is getting more and more famous nowadays. It is according to the increased of economic and increased of the levels of people’s life. Nowadays‚ "hotel" is not just to provide a place for travelers to stay‚ "hotel" can be provide a lot of activities for guests. Such as: Food and beverage‚ gym facilities‚ swimming pool and business center and so on. Beside other amenities of hotel‚ food & beverage service is one of the major marketing factors of hotel. It is a big and very important
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Citibank: Launching the Credit card in Asia pacific Case Analysis Report Prepared By: GROUP H Abhishek Kulshreshta Anmol Aggarwal Dinesh Tewari Kartika Garg Lalatendu Das Sudhon Kanagaraj Citibank: Launching the Credit card in Asia pacific 1. Background In 1988‚ Citibank’s Asia Pacific consumer bank (referred to as Citibank henceforth) operated in 15 countries throughout Asia Pacific and Middle-east. The bank generated net earnings of $ 69.7 million over net revenue of $209.0 million. Objective
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Exploring the hospitality industry CHAPTER 1 Characteristics of the hospitality industry - Hospitality businesses are open 365 days a year‚ 24 hours a day - Constant strive for outstanding guest satisfaction - leads to guest loyalty - leads to more profit - Services are mostly intangible - the product is for the guest’s use - not possession - only - Inseparability: - characteristic of services that makes them inseparable (1) from their means of production‚ and (2) from the customer’s experience of
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