PART A (30 Marks) Time: 60 minutes INSTRUCTIONS: Answer ALL questions. Use the OMR sheets provided. 1. Any paid form of non-personal communication about an organization‚ good‚ service‚ or idea‚ by an identified sponsor is called________________. A. sales promotion B. personal selling C. advertising D. public relations 2. Which of the following is the factor that should be considered when setting a budget? A. Stage in the product life
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Strength Strength is more then just a physical word. It is a word of high stature. Strength can be used in three ways; physical‚ mental‚ and spiritual. Strength is the quality of being physically strong‚ capacity to sustain the application of force without yielding or breaking‚ effectiveness‚ and concentration. Strength is a word that is a greatly misinterpreted from time to time. To some‚ strength is only in physical form‚ but for others strength comes with emotions and spirituality. Physical
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Definitions Paper Nicholas Lomas OI/361 12/5/2011 Definitions Paper Innovation- This term is short means the equal of creativity plus implementation (Stamm‚ 2003). Implementation is key to innovation‚ and without this you simply have creativity. There are four types of innovations referenced within the reading. Architectural innovation is the framework of a product and its marketing. Market niche innovation deals with new markets opening through the use of technology in order to strengthen
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Reed Kolany September 23rd‚ 2012 Ms. Richardson Period 1 Honor. There is a little bit of it in each of us. Some more than others do‚ but they earned it. Honor. Or it could be honour. It does not matter how it is spelled‚ it means the same universally. Honor. Great men and women earned it. They have gone beyond their normal duties to earn this. Honor. Local heroes have this too. They fall under the same category as great men and women. Honor. I think you get the point. I could keep going
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Definition of Economics: The Economist’s Dictionary of Economics defines economics as "The study of the production‚ distribution and consumption of wealth in human society." The 1828 edition of Webster’s dictionary contains that could still apply today: "Political economy‚ the administration of the revenues of a nation; or the management and regulation of its resources and productive property and labor. Political economy comprehends all the measures by which the property and labor of
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Project Management: Mitigating Risks to Improve the Chances of Success! Parikshit Chavan 19 Aug 2012 Abstract Project Management is increasingly important in the IT industry as more and more companies and organizations integrate technology into their structure to solve problems and work more efficiently. This paper explains the process of Project Management and the risks‚ specifically associated with IT projects‚ that threaten the effective execution and success and implementation of an IT
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What is an Organization? by Sumitava Mukherjee “An Organization is a system of consciously coordinated activities or efforts of two or more persons”.- Chester Barnard‚ Management Consultant. This definition of Barnard implies formal planning‚ division of labor and leadership. Organizations can also be thought as “social entities that are goal directed‚ deliberately structured activity systems with a permeable boundary” according to Bedeian and Zamnuto. There are a couple of things to be noted. If
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| 2/8/2013 | Describe‚ examine‚ compare‚ contrast‚ explain‚ analyze‚ evaluate‚ and illustrate the trait definition of leadership versus the process of leadership. Leadership is a fascinating topic. As Stogdill states‚ “there are almost as many different definitions of leadership as there are people who have tried to define it” (Stogdill 1974‚ p.7). In the 1930’s the trait definition of leadership became the main approach. The great man theory was introduced due to the studies of the great
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Thomas Gradgrind‚ sir. A man of realities. A man of fact and calculations. A man who proceeds upon the principle that two and two are four‚ and nothing over‚ and who is not to be talked into allowing for anything over. Thomas Gradgrind‚ sir -- peremptorily Thomas -- Thomas Gradgrind. With a rule and a pair of scales‚ and the multiplication table always in his pocket‚ sir‚ ready to weigh and measure any parcel of human nature‚ and tell you exactly what it comes to. It is a mere question of figures
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Marketing does not lend itself easily to definition‚ as there are numerous ways to define the term ‘marketing.’ Marketing has had a long history of being associated and involved with advertising‚ promoting or selling‚ in other words persuading consumers to purchase their products‚ however‚ these aspects are just the basic and typical generalisation that are used when defining marketing. This essay will analyse various definitions of marketing and highlight how they are different. In the text
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