Exploring the hospitality industry CHAPTER 1 Characteristics of the hospitality industry - Hospitality businesses are open 365 days a year‚ 24 hours a day - Constant strive for outstanding guest satisfaction - leads to guest loyalty - leads to more profit - Services are mostly intangible - the product is for the guest’s use - not possession - only - Inseparability: - characteristic of services that makes them inseparable (1) from their means of production‚ and (2) from the customer’s experience of
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MODULE: MARKETING FOR TOURISM AND HOSPITALITY I Duration: 2 Hours Instructions to Candidates: 1. 2. 3. 4. This paper consists of Sections A and B. Section A is compulsory. Answer any two questions from Section B. Total marks 100. This question paper contains 5 questions and 3 pages. Page 1 of 3 SECTION A: COMPULSORY QUESTION 1: (40 MARKS) Assume you a front-line manager in a hotel. From this perspective‚ a) explain the service encounter. (5 marks) b) discuss methods which you
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04/11/2014 Introduction Nowadays‚ tourism‚ hospitality and events have grown to become an indispensable part of people’s life‚ this is an important chance for these industries to improve and develop the status. Furthermore‚ tourism‚ hospitality and events industries is typical experience which focus on customer’s experience based on mental and material progress which offered by supplier. As a manager of tourism‚ hospitality and events industries should learn about essence of industry
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managementparadise.com/forums/principles-management-p-o-m/208679-pest-analysis-mcdonalds.html 4 5. (2013). Retrieved from www.strategicmanagementinsight.com: http://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis.html 6 7. Aaker‚ D. (2009‚ 5). Retrieved from wikipedia.org: http://en.wikipedia.org/wiki/Marketing_strategy 8 9. (n.d.). In p. kumar‚ marketing of hospitality and tourism services (pp. 226‚ 227). 2010. 10. (2010). In p. kumar‚ marketing of hospitality and tourism services. 30.
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Disney’s Core Competency Walt Disney once noted: “I only hope that we don’t lose sight of one thing – that it was all started by a mouse”. (Disney Dreamer‚ 1998). Walt Disney’s original core competence was cartoons and animated movies. By combining Imagineering with engineering Disney’s company reached unparalleled success with the creation of the first full length animated movie. This success led to new ideas and one of them was to open a park‚ a different kind of park. In Disneyland Walt used
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IMPACT OF GLOBALIZATION ON HOSPITALITY AND/OR TOURISM INDUSTRY Globalization refers to the increments in the relationships of the people‚ industries‚ culture and various activities of economy. The term Globalization refers to the economics and all the global distribution of the production of goods and service which ultimately reduces the barriers of international trade like export fees‚ import quotas and various other tariffs‚ Cowen (2003). The Globalization has contributed to the growth of economy
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INTRODUCTION TO HOTEL MANAGEMENT IHM110 Week 2: Introduction to Hospitality Industry and the Origin of the Hotel IHM 110 Outline • Meaning and definition of Hospitality industry • The origin of the hotel • What service the industry provides and who it provides for • Characteristics of the hospitality industry IHM 110 What is the meaning of HOSPITALITY “The friendly reception and treatment of guest or stranger” ____________ “The act of kindness in welcoming and looking after the basic needs
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services 3. Digitalization and better use of technology 4. Indian and as well as global hospitality sectors are looking at a boom Threats 1. Entry of several international brands along with the strong hold of long standing‚ well established Indian brands. 2. Competition on price point 3. Stagnated growth 4. Economic and political turbulence in most countries Strengths Hospitality Industry in India 1. Natural and cultural diversity : India has a rich cultural heritage
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Ethics Competency Nasser Mardini Virginia International University Organizational Behavior and HR management – MBA 513 Fall 2011 – Med-Term October 20‚ 2011 Dr. Shawn Richmond Question 1: Is the "Fight-or-Flight" response evident in this case? Explain Yes. The fight-or-flight response refers to the biochemical and bodily changes that represent a natural reaction to an environmental stressor. When Colombo e-mailed the regional vice president for operations to report the wholesaler
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sector. The hospitality industry relies heavily on tourism and is the driving force behind sectors such as food and beverage as well as the hotel industry. It is imperative that all of these industries work in a cohesive fashion because if one fails‚ so goes the others. When a country experiences a growth in tourism there is automatically an increase in food and beverage and the hotel sector among others. There are both positive and negative effects to the linkage in the hospitality industry and
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