CHAPTER 1 Introduction to Research BB204 Business Research Methods 1 Learning Outcomes After studying Chapter ❶‚ you will be able to: • Describe what research is and how it is defined. • Distinguish between applied and basic research‚ g pp ‚ giving examples‚ and discussing why they fall into one or the other of the two categories. • Explain why managers should and should not do in order to interact most effectively with researchers © 2009 John Wiley & Sons Ltd. www.wileyeurope
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Additional hotel vocabulary Term Definition Example adjoining rooms hotel rooms that are next to each other If you want we can book your parents in an adjoining room. connecting rooms adjacent hotel rooms with a door opening between them Would you like me to book your children in a connecting room. amenities local facilities such as stores and restaurants We are located downtown‚ so we are close to all of the amenities. bellboy a staff member who helps guests with their luggage
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Resource Allocation in Hotels –Alternative Distribution Options The number of reservations flowing to hotels through the electronic and switchboard distribution channels – the Internet and reservation call centers – is growing steadily. Once a minor contributor of bookings‚ they are now primary business sources and grow more important with every passing month. This productivity growth has heightened emphasis throughout the hotel industry on using the electronic and switchboard distribution channels
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Majestica hotel in shanghai? 5th team Majestica was founded in Western Europe and focused exclusively on Europe and the United States initially‚ the expansion into China had been on management’s agenda since 1999‚ the opportunity emerged in late 2003‚ Majestica’s proposal to operate the luxury hotel satisfied CPS’s ambition to build a pre-eminent hotel in Shanghai‚ but there are 5 issues between Majestica and CPS. First‚ the length of contract term‚ Majestica asked
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The hotel industry in India is going through an interesting phase. One of the major reasons for the increase in demand for hotel rooms in the country is the boom in the overall Economy and high growth in sectors like information technology‚ telecom‚ retail and real estate. Rising stock market and new business opportunities are also attracting hordes of foreign investors and international corporate travellers to look for business opportunities in the country. Hotel industry is also inextricably
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Porter’s Five Factor Model and the Hotel Industry: Review and Recommendations Management Information Systems Introduction The combined forces of an economic recession and H1N1 epidemic are causing the hotel industry to suffer in a time of great challenge. Business travel is down because of the recession and the pandemic has significantly reduced tourism. This paper considers three types of hoteliers in current market conditions in light of Porter’s theories. Now‚ more than ever‚ Porter’s
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online‚ to make a reservation for a hotel anywhere in the world. Hotels can create Web site and post new content on it every day. Technology has gone a long way‚ improving the lives of people. These technological breakthroughs have lots to offer‚ making great things in the easiest‚ fastest and efficient possible ways you can think of. Online hotel Reservation is very useful for the people especially for socials that they can now easily reserve a room in a hotel through online Internet. Easy worldwide
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Background: Hilton hotels started out in Cisco‚ TX being a small family owned business in the early 1900’s. By 1946 Hilton Hotels Corp became public and 8 years later acquired Promus Corp with the intention of continuing to diversify and cater to all customers whether upper class‚ middle class‚ business or personal. Fast forward to 2007 where now Hilton owns/operates and/or franchises close to 3‚000 properties and 500‚000 rooms in 78 countries ranging from ultimate luxury to middle class hotel chains. Hilton’s
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PROJECT REPORT ON CASE STUDY ON STRATEGIES OF SALES AND MARKETING FOR BUDGET HOTELS. Submitted By: Yogesh Kumar Under the Guidance of: NCHMCT ROLL NO.: 111750 Mr. P. Suresh Final Year Lecturer B.SC in Hospitality & Hotel Administration (IHM GWALIOR) IHM Gwalior CERTIFICATE OF THE
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lifespan and only very slowly aging in appearance.The Shangri-La began in 1971 with our first deluxe hotel in Singapore. Now it extended to put under its name around76 hotels and resorts throughout Asia Pacific‚ North America‚ the Middle East‚ and Europe. Moreover it started in Oman in 2006. In order to gain Oman the feature of tourism. In that case we are going to study Shangri-La’s Barr Al Jissah hotel and their relation with external relationship. Background of the company 1-History of formation:
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