CHAPTER 1 Introduction to Research BB204 Business Research Methods 1 Learning Outcomes After studying Chapter ❶‚ you will be able to: • Describe what research is and how it is defined. • Distinguish between applied and basic research‚ g pp ‚ giving examples‚ and discussing why they fall into one or the other of the two categories. • Explain why managers should and should not do in order to interact most effectively with researchers © 2009 John Wiley & Sons Ltd. www.wileyeurope
Premium Research Scientific method
Intercontinental Hotels Group Intercontinental Hotels Group (IHG)‚ formerly Bass PLC‚ was founded in 1777 by William Bass‚ when he established a brewery in the English town of Burton-on-Trent. The year 1876 was a landmark year for Bass‚ when it was recognized as the largest brewery in England. Even more notably‚ it was also this year that Bass’s red triangle trademark became the first trademark to be registered in England. During the 1960s‚ Bass made two strategic and significant mergers. In
Premium Hotel chains Hotel
result of planning‚ commitment and perseverance. In my three months of internship at THE APEX CHANDIGARH; I have learned a lot about operations‚ administration‚ marketing and the people working behind the scenes to make THE APEX CHANDIGARH Hotel a rapidly growing hotel. I would like to convey my heartiest gratitude to several people‚ for their support and guidance which helped me complete my summer internship. First and foremost I would like to thank THE APEX CHANDIGARH for giving me an opportunity
Premium Hotel
• Capacity control. Refers to who will control the sale of inventories of hotel rooms‚ airline seats‚ auto rentals‚ and tickets to attractions. Presently‚ owners of these assets are in control of their sale and distribution‚ but increasingly control is falling into the hands of those who own and manage global reservation systems and/or negotiate for large buying groups. Factors involved in the outcome will be telecommunications‚ software‚ available satellite capacity‚ governmental regulations‚ limited
Premium Hotel Lodging
THE BENEFITS OF HOTEL GOING GREEN Ong Siang Chong Temasek Polytechnic Abstract This study seeks to find out the some of the benefits of hotels going green. Global warming is an uprising worldwide issue that can cause immeasurable destruction to mankind and the Earth. Environmentalists are encouraging corporations and companies to go green and this does not exclude the hotel industry. There is a rising trend of hotels going environmental friendly through the use of several green technologies
Premium Environmentalism Hotel Hotel chains
COMMUNITY BASED LIVELIHOODS RECOVERY PROGRAM (CBLRP) FOR EARTHQUAKE AFFECTED AREAS OF AZAD JAMMU AND KASHMIR AND NWFP CBLRP-UNIDO INVESTMENT OPPORTUNITY PROFILE FOR 3 STAR HOTEL IN NWFP SEPTEMBER 2007 SUBMITTED TO AYESHA KHAN CHIEF TECHNICAL ADVISOR Community Based Livelihood Recovery Program (CBLRP) United National industrial Development Organization (UNIDO) BY Sardar Shahid Farid Chartered Accountant Disclaimer All material included in this document is based on data/information
Premium Hotel Motel Hotels
JANUARY 2011 HVS HOTEL DEVELOPMENT COST SURVEY 2010 Elaine Sahlins Senior Vice President‚ HVS San Francisco Consulting & Valuation HVS Consulting & Valuation | 100 Bush Street‚ Ste 750‚ San Francisco‚ CA 94104‚ USA HVS Hotel Development Cost Survey 2010 Elaine Sahlins – January 2011 HVS has tracked hotel construction costs throughout the United States since 1976. The survey considers data for six lodging types: Economy/Budget Hotels‚ Midscale Hotels w/o F&B (without Food and Beverage)
Premium Hotel Hotels Motel
The Analysis of Customer Relationship System of Hilton Hotels & Resorts 2013-12-8 Contents THE ANALYSIS OF CUSTOMER RELATIONSHIP SYSTEM OF HILTON HOTELS & RESORTS ........................................................................................................................................................................ 1 1. INTRODUCTION OF THE COMPANY 3 2. INTRODUCTION OF ONQ AND CRM 3 3. STRENGTHS OF CRM (ONQ) 5 4. DISADVANTAGES OF CRM (ONQ) 5 5. INFORMATION
Premium Hotel
people worldwide and owns and manages about thirty hotels and five luxury cruisers as of 2012. The company was incorporated in the year 1949 by Rai Bahadur M.S. Oberoi to run "Oberoi Group of hotels". The group of companies‚ affiliated through common ownership interest‚ has to offer first class luxury hotels‚ airline catering‚ airport bars and restaurants‚ corporate air charters‚ travel consultancy‚ limousine services and project management. With hotels being spread out in Mumbai‚ Delhi‚ Calcutta‚ Chennai
Premium Hotel chains Hotel
GR Hotels Student: 1057835 February 7th‚ 2014 Executive Summary GR Hotels has modified its corporate goals and looks to increase occupancy as well as business travellers. Though there are financial constraints‚ upgrading both hotels would best allow GR Hotels to achieve this objective. The implementation plan will insure that brand and other issues with this alternative will not hinder its success. Introduction The purpose of this report is to perform a financial analysis
Premium Cash flow Financial ratio Financial ratios