myopia concept to promote strategic agility. Journal of Strategic Marketing ‚ 17 (2)‚ 139-148. Len Tiu Wright‚ C. J. (2008). Marketing Myopia. Journal of Marketing Management ‚ 24 (1-2)‚ 131-134. Levitt‚ T. (1960). Marketing Myopia. Harvard Business Review ‚ 138-149. N. Craig Smith‚ M. E. (2010). The New Marketing Myopia. Journal of Public Policy & Marketing ‚ 29 (1)‚ 4-11. Ozment‚ M. L. (2000‚ November - December). Beyond Marketing Myopia: The Service of Small Railroads. Business Horizons . Philip
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CHAPTER ONE INTRODUCTION Background of the study The workplace today is in the state of metamorphosis with contemporary issues such as customer satisfaction‚ competitive advantage‚ revenue and expenditures‚ organizational culture‚ technological advancement‚ global market‚ diverse customer demands and need for effective work force with a global mind set‚ penetrating every aspect of the organization. Effective workforce is therefore crucial as it is the organization’s primary player in accomplishing
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A Review of the Literature Transracial adoption occurs when two parents of one race or ethnicity adopt a child of another (Hoffman‚ Pena‚ 2013). Through the years there has been significant controversy surrounding transracial adoptions as it has been said that “(white families) no matter how well intentioned‚ may be ill equipped to help black children survive in a racist society and develop a healthy sense of themselves and racial identity” (Butler-Sweet‚ 2011). Most notably the National Association
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safe patient care it is imperative to retain the nursing staff. Nurse retention is more important than ever before with the constantly changing healthcare environment. There is a gap in the literature when it comes to data and evidence related to the experienced nurse and retention. A lot of the literature that is available specifically focuses on the new graduate nurse and nurse residency programs. There definitely needs to be a larger focus on data collection and more specific outcomes that relate
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The compilation of data in this review led to the fact that the use of Botox in TMJ Disorders is beneficial and has little or no side effects. This study made use of targeted and identified well-designed clinical trials in which investigators tested the usage of Botox on subjects directly using modern technology and equipment. Botulinum toxin exerts its effect by cleaving key proteins required for nerve activation. First‚ the toxin binds specifically to nerves which use the neurotransmitter acetylcholine
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PART A CHANGE is unavoidable in order to remain competitive in today’s fast-paced market environment. Management guru‚ Tom Peters puts it that ‘change or die’ has been the bottom line for countless firms (Jick & Peiperl‚ 2011). Change can be large or small‚ evolutionary or revolutionary‚ sought after or resisted (Hayes‚ 2010) and is a general feature of organisational life‚ both at an operational and strategic level (Todnem‚ 2005). Burnes (1992) expressed that ‘change management is not a distinct
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The Go-Giver by Bob Burg and John Mann A review of literature Management 6802 The world can sometimes be a selfish place. Increasingly‚ business students are taught that in order to “survive” in business they must be a go-getter. Most young professionals inherit the belief that a business operates only to earn a profit and that they must do what is necessary to be profitable. Unfortunately‚ many professionals live their entire lives believing
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Mobile Commerce: Literature Review Dr. Sudha Singh ( Associate Professor‚ PG Department of Computer Science and Engineering‚ BCET‚ Durgapur.) The m-commerce (MC) is an evolving‚ dynamic‚ unique and rapidly changing business opportunity with its own characteristics and concept (Lindsay‚ 2000). Many industry experts believe that m-commerce is a sleeping giant whose time has yet to come (Buhan‚ 2002). E-commerce benefited many organizations by reducing supplier cost and increasing profit. E-commerce
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What Makes a Person Violent: Literature Review Since the beginning of the human race‚ domestic violence has been present. However‚ it was not until recent centuries that people began to look at it as a crime. To many people‚ in many cultures‚ domestic violence was seen as not only acceptable‚ but necessary in some situations. In a study conducted by Hines and Saudino (2002)‚ domestic violence in close‚ intimate relationships is a country wide problem within the United States. The last nationally
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Appendix 2: Environmental and Social Impacts of Mining This appendix is meant to provide a brief review of the literature with regard to environmental and social impacts from mining‚ as well as key regulatory issues. Key Environmental and Social Impacts Environmental and social impacts of mining have been well-documented and an ample literature exists on this topic. The following discussion summarizes those environmental and social issues that formed the basis for the Mining and Critical Ecosystems
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