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    A Conversation in HOTEL

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    Receptionist: Hotel Serusa here. Good morning. Can I help you? You : Yes‚ please. I would like to book two double rooms for three days. Receptionist: When do you need the rooms? You : I would like to reserve the rooms from 12 May to 14 May. Receptionist: Could you please hold on for a minute? I’ll have to check the reservations first. You : Yes‚ of course. Receptionist: Let me see. Yes‚ you are in luck. There are two rooms available. What name shall

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    Gap analysis generally refers to the activity of studying the differences between standards and the delivery of those standards. What role does gap analysis play in the audit process and how is it relevant for successful outcomes in terms of organisational goals. In more specific terms‚ gap analysis can be defined as the technique for determining the steps to be taken in moving from a current state to a desired future-state. This as the name implies is simply the description of the ‘gap’ between

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    Hotel Immersion

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    Hyatt Hotel and Casino Manila is a 5 star‚ deluxe landmark hotel overlooking Manila Bay which is situated at the Malate district on the corner of Pedro Gil‚ M.H. del Pilar and Mabini Streets. This mixed-use complex occupies 94‚000 sq m and includes a hotel‚ a casino and residences. Situated in a 32-storey tower with a nine-storey podium‚ the hotel houses 378 stylish guestrooms‚ including 113 executive floor rooms‚ 61 suites and five Presidential Suites; three innovative restaurants and bar; and three

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    Objectives This study shows how McDonald’s continually aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process. Company Profile McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants‚ serving more than 58 million customers daily. A McDonald’s restaurant is operated by either a franchisee‚ an affiliate‚ or the corporation itself. The corporation’s revenues come from the rent‚ royalties and fees paid

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    this article Advances in the internal marketing concept: definition‚ synthesis and extension Mohammed Rafiq Lecturer in Retailing and Marketing‚ The Business School‚ Loughborough University‚ Loughborough‚ UK Pervaiz K. Ahmed Unilever Lecturer in Innovation Management‚ University of Bradford Management Centre‚ Bradford‚ UK Keywords Services marketing‚ Internal marketing‚ Customer orientation‚ Service quality Abstract Over 20 years ago internal marketing was first proposed as a solution to the

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    Hotel Segmentation

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    evolved and continues to evolve through the process of market segmentation. The more the hospitality industry comprehends the discerning taste and preference of the guest population‚ the further the market becomes segmented as a result. The need for market segmentation is more prominent in the hospitality industry now because of the rapid changes in customer needs and the vast amount of product offerings. One facet of market segmentation in the hotel industry is the unique consumer segment. The

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    Shangrila Hotel

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    is renowned worldwide. Hong Kong-based Shangri-La Hotels and Resorts is Asia Pacific’s leading luxury hotel group and regarded as one of the world’s finest hotel ownership and management companies. The Shangri-La story began in 1971 with its first deluxe hotel in Singapore. Today‚ there are 68 hotels and resorts throughout Asia Pacific‚ North America and the Middle East‚ representing a rooms inventory of over 30‚000. In addition‚ new hotels are under development in Austria‚ Canada‚ mainland China

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    Hotel Rwanda

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    Prof. Swartz English 100 4 October 2011 Hotel Rwanda‚ Terry George’s 2004 film about the Rwandan genocide‚ is caught in a situation with other genocide films that leads to some viewers to object to it while others are strongly drawn to it and everything between these two extremes. That situation is one where some find that the film fictionalizes and understates its events whereas others find that it represents a gateway through which the audience learns more about the relatively overlooked genocide

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    Radisson Hotel

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    Introduction Radisson hotels were in 1938 founded in by Curtis L. Carlson. The majority of Radisson branded hotels are located in the United States. The company’s headquarters is located in Minneapolis‚ Minnesota‚ where the first Radisson Hotel was built. This city is also headquarters to the parent company‚ Carlson Companies. Carlson Companies‚ Inc. is one of America’s largest privately owned corporations with total system sales of $13.4 billion in 1996 and $20 billion in 1997. Carlson Companies

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    Hotel in Ipoh

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    | |TOWER REGENCY HOTEL & APARTMENTS‚ IPOH | Greetings from the Tower Regency Hotel & Apartments‚ Ipoh! Thank you for considering Tower Regency Hotel & Apartments‚ Ipoh as the venue for your forthcoming function. Further to our telephone conversation / earlier discussion‚ I am pleased

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