Case 2 Key Issues: The key issue for the Accra Beach Hotel lies amongst the hotel’s tendency to serve several customer segments. The hotel is booked for the West Indies Cricket Board (WICB)‚ and also tries to cater to frequent vacationers at the same time. These segments behave in different ways‚ thus their needs and expectations may conflict. The noisiness from the cricket group spoils the experience of other guests who have arrived to relax in a peaceful environment. The tension between
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Sonargaon is one of the two oldest 5-star hotels in Bangladesh. Though it is owned by the government‚ the hotel is operated by the international hotel-management company that operates over 20 hotels in 11 countries in the Pacific Rim region‚ Pan Pacific Hotels and Resorts. Like the rest of the hotels managed by the Pan Pacific chain‚ Pan Pacific Sonargaon provides all the 5-star facilities‚ a spectacular environment and phenomenal hospitality. Pan Pacific Sonargaon Hotel is located prominently at the centre
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briefly describe the possible reasons for hotels to think and act green‚ the actions they take‚ also demonstrate some advantages and disadvantages of doing so. Why Go Green One of the reasons for hotels are going green is because travelers are demanding greener travel choices and they want green hotel. As it shows in a survey done by Conde Nast Traveler‚ which is one of the industry’s most respected organization‚ 87% of responders said it is important that a hotel is environmentally friendly and almost
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IBIS – Hotel Report Ibis‚ the popular economy hotel chain‚ opened its first hotel in 1974‚ in the French town of Bordeaux. Since then‚ the company has expanded globally‚ reaching 40 countries worldwide‚ opening over 800 hotels. The majority of chains have been established in France‚ while the UK hosts over 50 chains‚ with further four hotel openings expected in December 2009. Recently‚ the chain has introduced a strategy to “promote the chain’s drive for ‘greater and greener customer comfort’”
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|nitk | |BLUEPRINT OF HOTELS | |AND THEIR MARKETTING MIX |
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Embassy Suites Cleveland in Beachwood‚ Ohio is a hotel with 216 rooms. The hotel is self proclaimed as beautiful‚ modern‚ and spacious. The hotel also claims to be rated as a “Four Diamond” hotel. The hotel offers some great amenities like‚ family rooms‚ room service‚ free breakfast‚ a fitness center‚ a swimming pool‚ a restaurant‚ meeting rooms‚ non-smoking rooms‚ etc. I stayed at this hotel about two years ago‚ and the appearance of the hotel is nice but if you look a little harder you will find
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Golden Arch Hotels‚ as they are known (there are two)‚ are a high stakes experiment in brand leverage. After lobbying by Urs Hammer‚ Head of McDonalds in Switzerland‚ McDonalds has made the brave move to exploit their core competence (no‚ not making hamburgers - delivering absolute product consistency) to develop a holistically branded hospitality offer. Sitting incongruously in a lush green field‚ just minutes from Zurich’s busy international airport‚ the prototype Golden Arch Hotel offers business
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telephone contact with hotel representatives. Secondary sources included research from the Internet‚ industry books‚ company marketing communications‚ trade and general business newspapers and magazines‚ among others. Through all the sources‚ relevant data and information was extracted into the report’s appendices. After individual analysis and group discussion‚ the following report was devised. The mandate of this report is to provide a macro examination of the luxury hotel industry and specifically
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Chapter 1 Project Overview Background of the Study A hotel is an establishment that accommodates people. The hotel can also be a place where tourist can stay for a limited time. We cannot deny that we are now in much more technologically improvement and especially for business‚ shifting from manual process to automation and computerize (Fhatima A.‚ 2012). The cost and quality of hotels are usually indicative of the range and type of services available. Due to the enormous increase in
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STRUCTURE OF TURKISH ECONOMY HOTELS AND RESTAURANTS 1. INTRODUCTION 2. Tourism Impact on National Economy 3. Impacts of Hotel and Restaurant Industry on National Economy 4. Hotel and Restaurant Industry 4.1. Hotel Industry 4.2. Historical Background of Hotel Industry 4.3. Investments in Hotel Industry in Turkey 4.4. Evaluation of Hotel Industry 4.5. Restaurant Industry 4.6. Historical Background of Restaurant Industry 4.7. Investments in Restaurant Industry in Turkey
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