A marketing plan on Raffles Hotel 1 1. Introduction 1 2. Brief company overview 2 3. External audit 2 3.1 The macro-environment analysis with PESTE method 2 3.2 The industry dynamics analysis with Porter’s five forces 3 3.3 The evaluation of key successful factors of external factor 4 4. Internal audit 5 4.1 Raffles’ strategic segmentation 5 4.2 Raffles’ market positioning 6 4.3 Strengths-weaknesses analysis of current resources and competences 7 4.4 Value chain and
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………………………………………………………25 Executive Summary The Armani Group has found itself at crossroads of a great opportunity of tapping into a prosperous market of luxury hotels. Considering the Armani group is the only branded luxury hotel they can take advantage of the “first movers advantage”. The Armani Group has opened up a new branch named: “the Armani Hotels & Resorts”. The decision that they are facing is where to expand into next within the North America. Since the target market is high-income travellers
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Introduction The project on “Hotel Management and Reservation System” is one of the interactive Software which has two user modes separated for manager and customer. This system can handle almost the entire task required in the Hotel Management being one of the key to raise the organization prestige and status as it saves processing time and help to provide better management system. Using this software one can make their managerial aspect of hotel strong and fast. Mainly the program is divided into
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CHP in the Hotel and Casino Market Sectors Prepared for: U.S. EPA CHP Partnership December 2005 Prepared by: Energy and Environmental Analysis‚ Inc. www.eea-inc.com For more information about the EPA CHP Partnership‚ please visit: www.epa.gov/chp or email: chp@epa.gov. For more information about ENERGY STAR for the hospitality industry‚ please visit: www.energystar.gov/hospitality. CHP in the Hotel and Casino Market Sectors Note: This report was initially released in December
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Introduction – Hotel Industry and Catering The purpose of this report is to evaluate The Felbridge Park Hotel’s marketing capabilities. This family owned business based in Sussex belongs to the UK Hotel Industry. Elements of Hotel Catering are also included in discussion due to the hotel’s restaurant. The recession is the main economic factor affecting this industry. 2009 has been tougher than 2008‚ ‘although there has been an increase in the number of consumers taking UK breaks in 2009 ‚ it is
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competition among hotels is the competition of human resource. If a group of skilled‚ sophisticated‚ and loyal employees can be retained by hotels‚ high quality of service‚ hotel brand and honor‚ and revenue can be guaranteed to a large extent. As a result‚ employee loyalty is one of the core competitiveness of hotel‚ largely influencing and determining the further development. Also‚ employee loyalty is one of the indicators of the performance Human Resource Management in a hotel. Employee loyalty
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.................................................................................. 12 Technology Factor...................................................................................................... 13 Porter’s 5 Forces Analysis for Hilton Hotel ................................................................. 14 Bargaining power of Customers ................................................................................... 15 Bargaining power of Suppliers ...............................
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the destination and where they stay on the way. Tent camping and staying hotel are two of the most common ways of vacationing. Some people prefer camping over staying at a hotel because it is a good option for a limited budget‚ it is adventurous‚ and campsites are surrounded by the great outdoors. Camping is a good option for a limited budget. Cost is often a key consideration. Camping is less expensive than staying at hotel. The major cost of camping is the equipment such as tents‚ sleeping bag
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Grand Hotel (p. 290 textbook) Elizabeth Ho‚ Prada Singapore‚ under the supervision of Steven L. McShane‚ The University of Western Australia The Regency Grand Hotel is a five-star hotel in Bangkok‚ Thailand. The hotel was established fifteen years ago by a local consortium of investors and has been operated by a Thai general manager throughout this time. The hotel is one of Bangkok’s most prestigious hotels‚ and its 700 employees enjoyed the prestige of being associated with the hotel. The hotel
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leading global hospitality company‚ with more than 3‚000 hotels and 500‚000 rooms in 74 countries and territories‚ with more than 135‚000 team members worldwide. The company owns‚ manages or franchises some of the best known and highly regarded hotel brands including Hilton Hotels & Resorts‚ Conrad Hotels & Resorts‚ Doubletree by Hilton‚ Hampton by Hilton‚ Hilton Garden Inn and Waldorf Astoria Hotels & Resorts. The Hilton portfolio of hotel brands adheres to founder Conrad Hilton’s philosophy
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