Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion‚ presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. A creative and talented retailer can use this upcoming art to breathe in new life into his store products. Passion for design and creativity are essential to be a good visual merchandiser. A
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COMMERCE & INDUSTRY GOVERNMENT OF INDIA MBA - Fashion Merchandise and Retail Management SEMESTER – 3 Lifestyle Merchandising HANDBOOK PREPARED BY: N.B.LAL REVIEWED BY: FDDI SCHOOL OF RETAIL MANAGEMENT HOD: MR. A K SHARMA Table of Contents UNIT TOPIC PAGE Unit-1 Introduction to Lifestyle Merchandising 3 Unit-2 Lifestyle Models-AIO 19 Unit-3 Life-style Models -VALS I 23 Unit-4 Life-style Models -VALS II 30 Unit-5 Lifestyle Products-Jewellery
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Types of Merchandising: Two type of merchandising done in garment exports 1. Marketing merchandising. 2. Product merchandising. MarketingMerchandising: Main function of marketing merchandising is 1. Product Development 2. Costing Ordering Marketing merchandising is to bring orders costly products development and it has direct contact with the buyer. Product Merchandising: Product merchandising is done in the unit. This includes all the responsibilities from sourcing to finishing i.e. first sample
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and cutting-edge style of a boutique hotel with the distinct positioning of a contemporary‚ design-led lifestyle brand‚ W has created an entirely new segment in the hotel industry. Founded in New York City in 1998‚ W Hotels quickly achieved success as a New York phenomenon before evolving into the global powerhouse it is today. Signature programming‚ future-forward design and a devoted guest following‚ all backed by the power of Starwood Hotels and Resorts‚ have made W the leading
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What I learned in Visual Merchandising I am really glad that I took this class this semester. It helped me to further my knowledge on things that are important for my major (Fashion Merchandising). I learned how to work with others‚ which I have not had to do in a while. The class also helped me to present in front of a group of people‚ which I thought I was not comfortable with‚ but once I did it‚ it gave me the feeling that I can do this anytime! I learned the basic rules on how to do a
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EVOLUTION OF HOTEL INDUSTRY: Overall Growth in 2005 -2006 OVERALLGROWTH IN 2005 - 06 OCCUPANCY RATE : 2.6% AVERAGE RATE : 23.7% REVP : 26.9% (IN IMR AND 28.1% IN USD) HOTEL: Hotel or Inn may be defined as an establish‚ment whose primary business is providing paid lodging facilities for the general public‚m and which furnishesone or more of the services like - Food & Beverages Services‚ Concierge‚ Bell or Door Attendants Service‚ laundry or Dry Cleaning‚ and use of furniture and
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Sustainable Development in Hotel Industry by Chandershekher Joshi “Customers’ green attitudes are‚ in general‚ significantly associated with their expressed intentions to visit a green hotel‚ to spread word-of-mouth about a green hotel‚ and to pay more for it.” -- International Journal of Hospitality Management “Eco-friendly hotels get higher consumer reviews than their non-green counterparts.” -- Travelocity Executive Overview Today‚ ‘Green’ or ‘Sustainable’ hotel becomes a buzz
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Hotel and Tourism Development in Vietnam --- By: Connie Mok‚ Associate Professor‚ Conrad N. Hilton College of Hotel and Restaurant Management‚ University of Houston‚ Houston‚ TX 77204. Terry Lam‚ Lecturer‚ Department of Hotel and Tourism Management‚ The Hong Kong Polytechnic University --- Since 1996‚ the introduction of an economic reform policy‚ Doi Moi‚ Vietnam has undergone a transition from a centrally planned economy to a free-market-oriented economy. Vietnam ’s entry into ASEAN in
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feel very much at home in the rarefied atmosphere of the M stores. As noted by the Luxury Institute1‚ “Ultra-Wealthy Shoppers Spend More on Luxury Where They Maintain Personal Relationships; Pentamillionaires are more likely to be Close with specific sales professionals at Barneys‚ Bergdorf Goodman‚ and M.” M’s caché can be attributed in part to the lavish customer service upscale shoppers have come to expect. The company offers extravagant special events‚ one-of-a-kind items‚ and especially attentive
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RESEARCH REPORT ON ROLE OF VISUAL MERCHANDISING IN FOOTWEAR IN BATA STORE FOR THE PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF POST GRADUATE DIPLOMA IN RETAIL MARKETING AND MANAGEMENT Supervisor: Candidate: Dr. RITU BAJAJ Kanika Malhotra Rinky
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