2.4 Boosting Hotel Sales with Social Media It is not very easy to increase sales solely on replying to a couple of posts from the guests. Though that can be a great way to communicate with guests‚ there are more factors to look at when trying to increase sales (Bodenlos‚ 2013). According to Murphy‚ (2013) each social media network should be treated uniquely‚ as each has strengths and weaknesses that hoteliers should consider. Murphy also states that it is crucial to know which channels are best for
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PROJECT REPORT ON CASE STUDY ON STRATEGIES OF SALES AND MARKETING FOR BUDGET HOTELS. Submitted By: Yogesh Kumar Under the Guidance of: NCHMCT ROLL NO.: 111750 Mr. P. Suresh Final Year Lecturer B.SC in Hospitality & Hotel Administration (IHM GWALIOR) IHM Gwalior CERTIFICATE OF THE
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VISUAL MERCHANDISING An Impact of Visual merchandising on consumer behavior and sales of the product Abstract Purpose - The Purpose of this paper is to analyze how visual merchandising impacts the behavior of customers and increase the sales of a particular product at three popular retail locations (Big Bazaar‚ Reliance Fresh‚ More) in Coimbatore and understanding the consumer perceptions. Design / Methodology - A survey of about 600 respondents visiting the store. Research Limitation
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Agricultural Economics Research Review Vol. 20 (Conference Issue) 2007 pp 441-456 Nature and Functioning of Visual Merchandising in Organized Food Retailing V.P.S. Arora‚ Shivani Sharma and Nirdesh K. Singh Abstract The Indian food retail sector is one of the biggest industries in the country with an annual turnover of around US $18 billion. It has been estimated that organized food retailing in India which is worth US $ 666 million today will increase to US $ 33‚333 million by 2015. The
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Visual Merchandising in Retail For this assignment I have been asked to describe how visual merchandising is applied to the three selected retail outlets to an identified range of goods. Store one-Tesco Merchandising techniques In Tesco the merchandising techniques they use are: -Senses. A supermarket like Tesco would use this technique to try and bring more customers into the store by using smell‚ sight‚ sound and taste. They would play music to try and attract people into the store
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Visual Merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximise sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract‚ engage‚ and motivate the customer towards making a purchase. Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows. Principles The purpose of visual merchandising is to: Make
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Brand‚ Packaging and merchandising Q1- Define Brand‚ explain the strategic function of the brand Brand is a term‚ a symbol or a design‚ which differentiates a product from the competitor. Branding is a process of adding value to the product by use of its packaging‚ brand name‚ promotion‚ and position in the mind of the consumers. Strategic functions of the brand: 1- Brand as a sign of ownership: it tells you who is the owner of the brand. 2- Brand as differentiating device: differentiate
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Accounting for Merchandising Business A. Comparison of Income Statement Service Company Net Income = Revenues – Expenses Merchandising Company Net Sales - Cost of Goods Sold = Gross Profit/ Margin from Sales Gross Profit/ Margin from Sales – Operating Expenses = Operating Income Operating Income – Finance Costs = Net Income Sample Problem: Carlito Delights Income Statement For the Year Ended December 31‚ 2013 Net Sales P 2‚393‚250 Cost of Goods Sold 1‚313‚600 Gross Profit from Sales 1‚079
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Accounting for Merchandising Business Merchandising Operations 1. A merchandising business is engaged in buying goods and selling these at a profit. 2. The primary source of revenues is referred to as sales revenue or sales. 3. The operating cycle of a merchandising company ordinarily is longer than that of a service company. 4. Income is measured by cost of goods and operating expenses from sales revenue. * Cost of goods sold is the total cost of merchandise sold during the
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Merchandising Report Merchandising centres on the buying and selling of goods within a market place and a good merchandising system is essential to the success of any retail business. I intend to focus this merchandising report on Zara‚ a ladies fashion retailer and HMV‚ an entertainment megastore. These two companies have specific buying and merchandising strategies‚ which are tailored to the needs of their products. This report will explore the similarities and differences within each company
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