Dragon Hotel Executive Summary This proposal draws the clear picture of the reasons behind the downfall of the very popular ancient hospitality organization with the 60 years of glorious history of The Roaring Dragon Hotel (RDH). This proposal helps to find out the factor which causes the RDH to lose all the customer popularity and decrease the revenue in the competitive market. The main concerning points behind this miserable downfall are the cultural conflicts between the staffs of the hotel and
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Solberri Hotel January 20 2012 This report is in response to the request by Solberri hotel group for a review of its facing issues and identification of possible solutions. Consulting report STATE OF AFFAIRS Solberri is a group of resort hotels registered as a listed company with 12 resort hotels in Europe. Established in the 1980s‚ it had run successfully until 2003 and also incurred losses in 2005 and 2006. To improve the situation‚ Solberri implemented strategy changes to the
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MGT103 Case Study Report The Shangri-la Hotel Francesca Donovan Identify any Loyalty Programs and evaluate the effectiveness of it? In the past the hospitality industry offered loyalty programs‚ usually formed with an alliance such as an airline. Due to the fact airlines have segregated themselves and formed their own frequent flier points‚ the hotel industry has been forced to produce programs for themselves. Loyalty programs within the hotel industry are ensuring customer satisfaction
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Primula Parkroyal Hotel: Positioning and managing for turnaround Table of Contents Introduction 1 SWOT 2 Strength 2 Weaknesses 3 Opportunities 3 Threats 3 Target Segmentation 4 Commercial Guest 4 Corporate Promotion Strategy 4 Daily Stays Promotions 5 Weekly Stays Promotions 5 Corporate Conference Segment Packages 5 Full Day Meeting Package 6 Half Day Meeting Package 7 Individual Traveler 8 Individual 8 Family 10 HR strategy 11 High rate of absenteeism 11 English language Training
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Group in Malaysia. The story of Shangri-La Hotels and Resorts began in 1971 when a deluxe hotel was founded in the city of Singapore. Today‚ Hong Kong-based Shangri-La Hotels and Resorts is the largest Asian-based deluxe hotel group in the region. And it is regarded as one of the world’s finest hotel management companies‚ garnering international awards and recognition from prestigious publications and industry partners. Their chain comprises 49 deluxe hotels and resorts in key cities of Asia and the
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HKUSPACE Introduction to Front Office Operations (Directed Study) The Hotel Organisational Structure Hotels employ a vast number of persons with variety of skills. The larger the hotel‚ the more specialised the tasks. Large hotels have bigger resident populations and provide more services than do many small towns. Hotel organisations follow the pattern of other business institutions. They break up the work force into separate departments‚ with each department entrusted with a share of the
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Hotel Reservation System Lecturer: Mrs. Anabelle Dicay Date Submitted: March 6‚ 2013 I. Introduction A. Group Our group name is “J and J”. How did we come up to this name? The name “J and J” is derived from the first letter of the first name of each member of the group. B. Company Rivera Hotel This family-owned
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STUDY GUIDE: 2014 BUSINESS & MANAGEMENT Name: PAPER 1: THE IB CASE STUDY: THE IMPERIAL This is a very important undertaking because you are preparing for IB paper 1. The more you review this case study and know all the associated terms and concepts‚ the better you will be prepared for IB Paper 1‚ which is 40% of your IB Score. This case study will be used for your mock exam‚ as well as your IB final exam. Completion of this study guide is also worth 25 formative points for your ISC Business
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Carlson rezidor hotel group maximizes revenue through improved demand management and price optimization Presented To: Professor Evrim Dalkiran Table of Contents Introduction Revenue management is the art and science of selling the right product to the right customer at the right time for the right price‚ through a combination of inventory controls and pricing (Cross 1997). Traditionally‚ the Carlson Rezidor Hotel Group (CRHG)‚ the world ninth-largest hotel group by revenue‚ utilized
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Manager George Chacko was in his comfortable second-floor office suite at the Marigold Hotel in the Chanakyapuri area of New Delhi. He had been alerted to a brewing customer service problem‚ and wanted to resolve the issue before it got out of hand. Chacko belonged to a family of real estate developers and entrepreneurs. Over the turn of the century‚ he had noticed that New Delhi lacked sufficient high-quality hotel space to serve the increased business and tourist traffic that was generated by the
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