"Hotel strategy" Essays and Research Papers

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    Regal Carnation Hotel Case

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    Regal Carnation Hotel (Guam) Case Analysis Case Introduction The island of Guam is an unincorporated territory of the United States located in the Philippine Sea. Ruled by the Spanish until 1898‚ Guam was ceded to the United States and briefly occupied by Japan between 1941 and 1944. Of strategic significance during the Second World War‚ more than 18‚000 Japanese and 1‚800 U.S. marines died in the U.S. retaking of the island. Following the war‚ the Guam Organic Act of 1950 provided for

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    transportation‚ advantageous geographic‚ pleasant climate location; have to develop into one of the most usefulness areas of Melbourne. The dockland is the location both meaningful for traveling and investment. Previously‚ hotel can only cater for people’s accommodation need. Now the hotel has been changed to be a comprehensiveness establishment which is includes accommodation‚ restaurant‚ bar‚ and conference services. Table of Content A. Introduction--------------------------------------------------------4

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    CRM at Hilton's hotels

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    The Analysis of Customer Relationship System of Hilton Hotels & Resorts 2013-12-8 Contents THE ANALYSIS OF CUSTOMER RELATIONSHIP SYSTEM OF HILTON HOTELS & RESORTS ........................................................................................................................................................................ 1 1. INTRODUCTION OF THE COMPANY 3 2. INTRODUCTION OF ONQ AND CRM 3 3. STRENGTHS OF CRM (ONQ) 5 4. DISADVANTAGES OF CRM (ONQ) 5 5. INFORMATION

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    CUSTOMER SATISFACTION IN HOTELS IN CAPE TOWN MBUNGWANA CHRISTINE LUNGISWA 2009 CUSTOMER SATISFACTION IN HOTELS IN CAPE TOWN by MBUNGWANA CHRISTINE LUNGISWA Dissertation submitted in fulfilment of the requirements for the degree Master of Technology: Quality in the Faculty of Engineering at the Cape Peninsula University of Technology Supervisor: A Bester Co-supervisor: Prof. Dr. J A Watkins D. Phil.‚ D. Com.‚ Ph. D. Bellville November 2009 ii DECLARATION I‚ Christine Mbungwana‚ hereby

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    (1) Most appropriate market segmentation for Harbour hotel to segment their customers would be a hybrid from geographic‚ demographic‚ psychographic and usage situation factors. Feature of geographic segmentation is the market which is divided by location. People who live in the same area usually have similar needs and preferences. As for Harbour hotel‚ it is a neat 3-stars hotel located in Mongkok which is the heart of the shopping area in Hong Kong. People in China and several South East Asia

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    Management SEMESTER 1‚ 2014. ASSESSMENT TASK 1: CASE STUDY ’ELITE HOTEL’ Student Name: Baihan CHEN Student ID: UB30081390 Word Count:1304 Due Date: 24/8/2014 Q1. TAKING ACCOUNT OF THE ORGANIZATIONAL CONTEXT‚ WHAT ARE THE PARTICULAR HUMAN RESOURCING CHALLENGES OR ISSUES THAT WILL NEED TO BE ADDRESSED IN SETTING UP A NEW HOTEL OF INTERNATIONAL FIVE-STAR QUALITY? INTRODUCTION: In this case‚ the operating environment for Elite Hotel run in Azerbaijan is like that it is a newly independent republic

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    Westine Hotel Dhaka

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    Westin Hotels & Resorts are an upscale hotel chain owned by Starwood Hotels & Resorts Worldwide. Currently‚ Westin operates over 120 hotels in 24 countries. Westin Hotels and Resorts redefine efficient services with an un-compromising style that offers residents a truly unique experience. Starting its operations from the year 1930‚ Westin defines a luxurious and relentless pursuit of providing optimal services for its clients. The Mission Statement of Westin Hotels & Resorts: “Westin Hotels & Resorts

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    Abstract Homestyle Hotels Inc is a result of merger of Lifestyle Resorts and Home Away Hotels. Each individual hotel operates in silos with no standardized process to capture client information. Initially‚ Ben Garrett (the IT director)’s mandate was to ‘consolidate the firm’s IT’‚ however with the said objective having been achieved‚ the higher management now wanted a more cohesive picture to enable better analysis and present a consistent picture to the outside world. The roadblocks to the integration

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    Statement of Need Bliss Hotels has fallen behind the times in their lack of a mobile application. Use of mobile applications has boomed in recent years due to the increase of smart phones. Consistent with this boom has been an increase in the number of mobile applications‚ specifically in the hotel industry. Hotels are the perfect businesses to offer mobile applications to their guests. One thing that every guest has in common is that they are traveling. A traveling guest will surely find ease

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    Communications of the Association for Information Systems Volume 15 | Number 1 Article 5 1-26-2005 Outrigger Hotels and Resorts: A Case Study Gabriele Piccoli Cornell University‚ gp45@cornell.edu Recommended Citation Piccoli‚ Gabriele (2005) "Outrigger Hotels and Resorts: A Case Study‚" Communications of the Association for Information Systems: Vol. 15‚ Article 5. Available at: http://aisel.aisnet.org/cais/vol15/iss1/5 This material is brought to you by the Journals at AIS Electronic

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