CHAPTER 1 INTRODUCTION TO FRONT OFFICE ▪ Explain the key features of Property Management Systems. ▪ Describe common accommodation venue structures. ▪ Identify guests and target markets. ▪ Understand the cycle of service. What is Front Office? It is the face of the hotel. It also the heart of the venue‚ if not physically‚ then certainly operationally. Property Management Systems - A system of keeping track of and controlling financial and non financial
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behind the Good Hotel concept? The vision/mission behind the Good Hotel concept is to maintain its identity as a “hotel with a conscience” – encompassing a positive attitude‚ environmental sensitive‚ and philanthropy. The intent of the vision is to inspire the “good in us all”. (Pearce‚ 2012‚ p. 10-1‚ 10-2) 2. What three alternatives is Pan Janusz considering for her recommendation to the new ownership of Good Hotel? Provide pros and cons of each. General Manager of Good Hotel‚ Pam Janusz
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Analysis. Sampran riverside has been established in the year 1962 and they first use to supply flowers to the Bangkok flower market. They have no direct competitors but their indirect competitor is Siam Niramit. The second part of the report would tell about the communication objective which is to have about 315 visitors per day to come to Sampran riverside and our main target group is Thai household. The third part of the report shows the advertising budget which includes the method to determine the
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they are as follows: a) Segmentation: Creating brands from scratch with no history and lineage‚ ITC used clear segmentation across its five product lines and the target audience‚ each brand was meant for. b) Group synergy: Once the five products were created and communication strategies set‚ ITC leveraged its properties like hotels‚ foods and apparel store network to retail these brands c) Communication strategy: Like HUL‚ these brands sport Western names‚ and different communication
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a high-class resort aimed at the world’s most exclusive clients. Started by a New Zealander and his Indonesian friend‚ this pricey resort provides every accommodation a particular segment of wealthy clientele could ever ask for. Understanding the market brought about a breakthrough opportunity for Ben Ohau Lodge‚ and it has led to some success. Relying solely on promotion via word of mouth‚ publicity‚ and public relations‚ the retreat has built a relatively steady base of customers. These customers
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INTRODUCTION The consumer market for my chosen business‚ Hyatt Hotels‚ is large and very diverse. Just about every person finds themselves in the position of seeking overnight‚ or longer‚ accommodations at some point in their life. The challenge will be to target the most profitable customers and know them and their needs in enough detail to justify the expenses. With its plethora of properties‚ each catering to a different segment‚ Hyatt is perfectly positioned to do just that. DISCUSSION Hyatt
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Tsing Yi Hotel Business Plan Business plan outline: 1.0 Executive Summary Objectives Keys to Success Mission 2.0 Company Summary Company Ownership Start-up summary 3.0 Services 4.0 Market Analysis Summary SWOT: Strength‚ Weakness‚ Opportunities‚ Threats Market Segmentation Service Business Analysis 5.0 Strategy and Implementation Summary Competitive Edge Marketing Strategy Sales Strategy Sales Forecast 6.0 Web Plan Summary Website Marketing Strategy Development
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informative research. This document contains the business plan for Midori International Travel and Tours‚ a Cebu-based travel agency set to serve everyone who wants to travel around the world. Our products focus on the Eco tourism friendly to garner market share. 1.0 EXECUTIVE SUMMARY The full service Travel Agency establishment presented in this layout of overall plans is a start up venture created by determined individuals who have been exposed and
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AB3601 Strategic management | Banyan Tree Resorts & Hotels | Critical Thinking Assignment | | Zhong Yicen | U1110421ASeminar Group 7Instructor: Professor Wan Chew Yoong | I‚ Zhong Yicen‚ declare that this assignment is my own work‚ unless otherwise referenced‚ as defined by the NTU policy on plagiarism. I have read the NTU Honour Code and Pledge. http://www.ntu.edu.sg/home/yclai/ Signed…………Zhong
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1 - Spring Business: * Goal: Drive Guest Bookings for March/April * Market Segment Focus: Outer US Residents * Marketing Objective(s) * Our Market objectives are to drive spring break business from out of state tourists during the months of March and April. We want them to stay for four nights at one of our three Lowes owned hotels and attend the parks the three days they are there. We want our guests to feel like everything they need is on the Universal Property. Our goal is to appear
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