II. Development of discussion 5 III. Conclusion 8 Reference 10 Abstract In the hotel business‚ pricing is one of the most important factors‚ besides the qualities of offering service that decide the customers’ satisfaction and the reuse service tendency of these customers. In other words‚ it decides the profitability of each hotel chains. However‚ in contrast of this important role‚ these hotels do not apply the appropriate pricing ones as there have been inconsistent and inappropriate
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Company The Ritz-Carlton Hotel Company is one of the premier hotel management companies in the world today. Their goal of providing world-class service to its guests is rooted in tradition. History The Ritz-Carlton tradition begins in the early 1900s in Europe. Caesar Ritz a well-known hotelier transformed the Ritz Paris and the Carlton in London into the redefined standard of luxury hotels in the early 1900s. Caesar Ritz died in 1918 but his wife continued the expansion of hotels bearing his name (http://corporate
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overview of the current environment and how it is affecting the hotel industry‚ and then will be preceded by a corporate level and business level strategy analysis. The company that will be the subject of the paper will be Hyatt Global Corporation‚ and its brand‚ Hyatt Regency. In the PESTE (Political‚ Economic‚ Socio-Cultural‚ Technological‚ Ecological) analysis the group discovered many circumstances that are currently affecting the hotel industry. The threat of terrorism‚ the financial crisis‚ the
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Hotel industry guest satisfaction surveys show a clear indication of the value of a well-run Housekeeping Department and how hotel cleanliness is the most important issue in whether a hotel guest returns to a particular property or not. You are a team from a hospitality consulting company that has been contacted by the new owner of your assigned hotel. While the owner has a management contract for most aspects of the management of the hotel with the chain‚ he has gained approval to handle the
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accumulate points they can redeem them for HHonors hotels or use them toward products and services from partner companies. Along with being a well-recognized name‚ the major advantage or strength of the Hilton hotel chain and the HHonors program is that it allows their members to “Double Dip”. This means that their members can earn mileage in partner airline frequent-flyer programs and HHonors points during the same stay. The HHonors program is the only hotel chain program to offer double-dipping. Looking
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Mene Kude Dr. Dixie Marketing 601 November 17‚ 2010 Amber Inn & Suites‚ Inc. Strategic issues and Problem Identification The Amber Inns & Suites‚ Inc. is a 250 property hotel chain‚ struggling with net operating lost since 2002‚ with fiscal year 2005 projected to be its fifth consecutive unprofitable year. The company has projected lodging revenue of $422.6 million and a net loss of $15.7 million for fiscal 2005. Joseph James‚ the company’s new president and chief executive officer
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Just Sleeping Inn Related Diversification In an effort to create a competitive advantage over other hotel chains‚ and give our customers greater service‚ Just sleeping Inn will expand our hotel chain to include a car rental service at all of our locations. Through several years of surveying customers and other demographics we have found that offering rental car service at the hotel instead of at the airport would greatly increase the satisfaction of our customers. With the free shuttle to
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Shangri-La brand was marinated in offering customers a memorable experience by mixing local cultures‚ glamorous art and dynamic ambience. This quality remains the basis of their reputation as a world-class hotel group. Besides that‚ they aim to exceed expectations through consistent quality and value in their products and services. Shangri-La vision is to be the first choice for guests‚ colleagues‚ shareholders and business partners and their mission is to delight their guests every time by creating
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firms (Morgan‚ 1980; Hornby et al‚ 2001; Johnson et al‚ 2008). The service sector has grown rapidly in both developed and developing countries during the past three decades. The hotel industry is characterised by high capital intensity‚ contrary to other industries in the service sector‚ and its logistics and supply chain can be as complex as those in manufacturing operations (Dimou and Chen‚ 2005). GROWTH AND INTEGRATION The growth or decline of firms can be viewed in terms of the operation
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Introduction Travelodge was the first budget hotel brand to launch in the UK in 1985‚ when it opened on the A38‚ in Barton under Needlewood. Since those early days‚ Travelodge has undergone a radical transformation‚ opening more than 500 hotels (over 37‚000 rooms)‚ and moving from being a roadside hotel chain to become one of the UK ’s largest‚ fastest growing and most highly recognised budget hotel brands. More than 16.5 million people stayed with Travelodge last year and 90% of reservations are
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