creation of the Taj People Philosophy displays our commitment to and belief in our people. We want an organization with a very clear philosophy‚ where we can treasure people and build from within.” - Bernard Martyris‚ Senior Vice-President‚ HR‚ Indian Hotels Company Limited (IHCL). y INTRODUCTION op In March 2001‚ the Taj Group1 launched an employee loyalty program called the ‘Special Thanks and Recognition System’ (STARS). STARS was an initiative aimed at motivating employees to transcend
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Introduction The Amber Inns & Suites‚ Inc. is a 250 property hotel chain in the western and Rocky Mountain states. Amber Inn & Suites‚ Inc. was established in 1979 and is made up of 250 hotel chain properties each consisting an average of 120 individual guest rooms or suite units. Amber Inn & Suites‚ Inc. can be found in locations among ten western and Rocky Mountain States with two hundred fifty different property hotel chains. On average‚ each property consists of one hundred twenty individual
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Amber Inn & Suites‚ Inc. Case Recap Amber Inn & Suites‚ Inc. is a 250 property hotel chain with locations in 10 western and Rocky Mountain States. As a special assistant to the corporation the goal is to prepare a comprehensive analysis with the possibility of establishing a solid base for future growth. (Kerin and Peterson‚ 2010). This case study will provide a summary and analysis of Amber Inn & Suites‚ Inc. options and an examination into the company’s strengths‚ weaknesses‚ threats
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Introduction The Hotel industry is one of the oldest businesses in the history of mankind. Hotels are known as the most visible and significant aspect of a country’s infrastructure. “The nature of service in the hospitality industry involves hotel management‚ planning‚ organizing‚ controlling of human and material property within the accommodation‚ restaurant‚ travel and tourism (Scribd‚ Hotel Sheraton‚ 2012)”. This report involves a critical analysis on the role of services in Sheraton Hotels. About
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the segmentation‚ targeting and positioning strategies of the company with the following brands: “Marriott Hotels & Resorts” and “Courtyard by Marriott” in the same marketplace‚ Asia-Pacific. Aim & Objectives Find out the overall marketing concepts and principles the company applied. Analyze the segmentation the company used and the markets they targeted. Compare the different hotels of variable brands; describe the positioning used for them. Research on the promotional strategies they
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Ritz Carlton “ You can’t be a legend without a great story ” The Ritz-Carlton Hotel Company‚ L.L.C. is the parent company to the luxury hotel chain‚ Ritz-Carlton Hotels. Ritz-Carlton operates 81 luxury hotels and resorts in major cities and resorts in 26 countries worldwide. The hotel company is today a subsidiary of Marriott International. Company History The history of The Ritz-Carlton Hotel Company‚ L.L.C. originates with The Ritz-Carlton‚ Boston. The standards of service‚ dining and
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ORGANIZATIONAL BUSINESS MODEL FOR LUXURY HOTELS External AgentsHealth Inspectors Mystery Shoppers IRS State/County Governments AAARestaurant Critics Elevator Inspectors Better Business Bureau Fire Department Environmental Protection Agency Credit Card Companies | | | | | | | Strategic PartnersConvention and Visitor’s Bureau Theme Parks Golf Associations City Council Central Florida Hotel and Lodging Association Rosen School of HospitalityCommunity
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Customer Service in Travel and Tourism Hilton Hotels Case Study [pic] The ‘Understanding Travel and Tourism’ case study provides useful background information about Hilton Hotels. The first three sections of this case study are based on two presentations on the theme of ‘Reach Beyond’ given to employees of Hilton Hotels UK and Ireland as part of a major staff training programme. Benefits of Good Customer Service Guests tend
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objectives and goals help enable the Ritz-Carlton Hotel Company achieve a high level of overall success despite having to operate hotels in diverse locations across the globe. Two management objectives will be analyzed to include the establishment of company Gold Standards and the objective to enhance company online systems. The Ritz-Carlton hotel company has been and continues to be‚ one of the most successful hotel chains globally‚ since according to the company website
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Brunt Hotels‚ PLC‚ owns more than 60 hotels throughout the United Kingdom. They recently acquired a small hotel chain headquartered in France. Brunt’s chief executive decided that half of the new hotels in France would be retained and re-branded as part of the Brunt Hotels Group; the other half will be sold. This will support Brunt’s strategic objective of growing the organization slowly to make sure that new ventures are well supported and opened on time and on budget. Brunt’s hotels are considered
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