Step 1 A. EasyBeds is a hotel chain operating in Europe and recently expanded into the Asian market. The last two years it operates a small- capacity hotel in Shanghai. The strategy of the business is to provide customers with int’l service standards but at a significantly low cost base. As a result‚ their competitors are 5* hotels‚ but the level of their prices are just above 2 to 3* hotels. To manage that they offer their clients only basic services. In addition‚ their client mix includes both
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this sport) WEAKNESSES Negative image portrayed by poor working conditions in its overseas factories E-commerce is limited to USA The direct sale to consumers is creating conflicts with its own resellers Currently available supply chain‚ manufacturing‚ and fulfillment technologies aren’t easily integrated with online build-to-order Not known for its research and development leading to innovative designs«systems The e-commerce is limited to USA‚ however‚ has planned to expand
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1. Shangri-La Background: Shangri-La Hotels and Resorts is a deluxe Asian hotel chain‚ founded in 1971 in Singapore by the Malaysian-Chinese tycoon Robert Kuok. The company quickly differentiated itself from the competition and provided distinctive Asian standards of hospitality and service. As of 2006‚ Shangri-La was the largest Asian-based deluxe hotel group in Southeast Asia. The company managed a total of 50 hotels under two brands: the five-star Shangri-La and the four-star Traders- a sister
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250 hotels chain empire of which each consisting an average of 120 exquisite guest rooms or suite units. The profits are $422.6 million and deficits of $15.7 million. The Amber Inns & Suite have total of 30‚000 rooms. The Company’s objective is to cater mainly to professional clienteles that are traveling with fabulous guest rooms at an economical price. Amber Inn & Suites‚ Inc. is located in areas amid ten western and Rocky Mountain States with two hundred fifty numerous property hotel chains. In
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Indian Institute of Hotel Management & Culinary Arts (Affiliated to Osmania University) Creating Culinary Competence FRONT OFFICE - I BHMCT I YEAR BCT CA I YEAR S. No CONTENT PAGE NO. 1. 2 3 4 5 Unit – I 1.1 Introduction‚ History & Evaluation 1.2 Classifications of Hotels 1.3 Duties & Responsibilities & Job Description-Principles Staff
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Name:Surname:Students No.:Department: | GökhanYavuzsoy2009432075Business | Name:Surname:Students No.:Department: | AnnaBaumann1012435082Tourism | | | CONTENTS 1 - INTRODUCTION 2 1.1 - HILTON : “A HISTORY OF FIRTS” 2 Vision 3 Mission 3 Company Values 3 2 - MARKET SEGMENTATION & TARGET MARKET 4 3 - INTEGRATED COMMUNUCATION CAMPAIGN 8 3.1- ONLINE ADDS 8 3.1.1 - DISPLAY/ BANNER ADDS 8 3.1.2 - MAP ADD 9 3.1.3 - RICH MEDIA APPLICATIONS 9 3.1.4 - EMAIL ADDS 10 3.1.5 - SEARCH ENGINE
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features luxury hotels and five-star resorts worldwide: from America to the Middle East‚ and from Europe to Asia. With an unshakeable credo and a corporate philosophy of an unwavering commitment to service‚ the hotel has won countless rewards and has been recognized with numerous awards for being the gold standard of hospitality. QUESTION 1: Most people see a Ritz Carlton hotel as a swanky building on a prime site‚ such as London’s Picadilly‚ but is the structure the essence of the hotel chain’s success
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Bachelor of Science Programme International Hospitality Management KEY ADMISSIONS DATES – 2011 INTAKE EHL ADMISSIONS CRITERIA EHL SELECTION PROCESS Academic requirements Candidates should submit a complete application online. Following a first evaluation‚ candidates may be invited to participate in a selection day at EHL. The basic academic requirement is completion of a final secondary school diploma that leads to university admissions in the country where the student completed
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Tune Hotels.com is a limited service hotel chain operated by Tune Hotels Regional Services Sdn Bhd that provides a claimed "5-star sleeping experience at a 1-star price" accommodation. Tune Hotels is part of the Tune Group‚ the private investment group of Tan Sri Tony Fernandes‚ founder and group CEO of low-cost airline AirAsia. Tune Hotels states that it is aiming for 100 hotels in its global portfolio by 2015. Contents [hide] 1 Limited service 2 Hotel locations 2.1 Malaysia 2.2 Indonesia
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and empirical data provided by several different environmental and scientific agencies. The Hotel industry is no different‚ in fact‚ it would benefit greatly from the recent push for all businesses and business sectors to “Go Green.” Yet‚ the industry has long resisted the changes‚ and is only recently catching up to other industries that have converted their operations to have greener strategies. Hotels require meticulous upkeep and cleanliness in order to keep up with guests’ concerns and demand
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