Executive Summary The following comprehensive strategic plan focuses on the Intercontinental Hotel Group (IHG). Recommend the board of directors to adopt a diversification strategy in order to increase profitability and grow its presence in globally and emerging markets. This paper will further evaluate the company strategic direction with the mission‚ vision statement and corporate social responsibility. Follow with a SWOT analysis to identify the internal and external situation‚ financial ratios
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their gratitude to the following persons who helped them finish the hotel internship; To Ms. Cherry Mejica‚ Executive Housekeeper of the Manila Pavilion Hotel and Mr. Arnold Cayanan and Mr. Sonny Comia for all of their help and supervision from the start of the training until it ended. To Mr. Ernie Villalon and Ms. Ana Peralta‚ Operations Supervisor‚ who helped‚ supervised and guided the trainees to all of the works in the hotel. Sir Butch‚ Sir Amado‚ Sir Bebet‚ Sir Alex‚ Sir Arnel‚ Sir Jojo‚ Ms
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Recommendations 12) References Introduction This is an analysis report on the hotel industry Holiday Inn. The following topics which will be discussed in this report will be based on the industries demographics‚ psychographic‚ Geographic’s and its behavioural variables. Also included will be information on potentially factors which may have an impact to this hotel industry‚ and its opportunities via its development. There will be recommendations with the examinations of
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general environment of a company before analyzing the Hyatt hotels chain. The general environment of a company represents its demographic‚ socio-cultural‚ economic‚ political and technological trends. It is an analysis of the market situation and the position of the company. We can say that the general environment of the Hyatt Hotel chain is the luxury branch‚ they target the rich and classy branch of people who wants to stand in high level hotels. Being located in the main cities of the world they are
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Search Documents Explore Sign Up | Log In / 8 Download this Document for Free Porters Five Forces Analysis for Hotel Industry: BARGAINING POWER Of SUPPLIERS The term ’suppliers’ comprises all sources for inputs that are needed in order to provide goods or services. The two key suppliers to the Hotel industry are: - Labour - Real estate Over all the suppliers in this market are defined as property owners‚ developers and real estate companies
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Literature 2.1.1 Foreign Literature Fairmont Hotels and Resorts FAIRMONT SPA Fairmont is a leader in the global hospitality industry‚ with a distinctive collection and a worldwide reputation for excellence. Our diverse portfolio includes historic icons‚ elegant resorts and modern city center properties. From the beaches of Hawaii and Bermuda to the heart of New York City‚ all of our hotels offer a superior guest experience that is uniquely ’’Fairmont". Hotels under the Fairmont banner offer guests an
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strategy The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and are recognised as one of Asia’s largest and finest hotel company. Incorporated by the founder of the Tata Group‚ Mr. Jamsetji N. Tata‚ the company opened its first property‚ The Taj Mahal Palace Hotel‚ Bombay in 1903. The Taj‚ a symbol of Indian hospitality‚ completed its centenary year in 2003. Taj Hotels Resorts and Palaces comprises 93 hotels in 55 locations across
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Competitive landscape 12 Strenghts 13 Weaknesses 14 Opportunities 14 Threats 15 Confrontation matrix 16 Porter’s five forces 16 Chapter three 18 How big is the target market? 18 What is the customer opinion about hosting events in hotels? 18 How are the marketing tools currently used influencing the current sales of the packages? 20 How could the currently used marketing tools be improved in terms of design/price/range? 21 Conclusion 22 Bibliography 23 Appendix 25 Appendix
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economic influences and regulatory issues. Entry barriers The initial investment in the hotel industry creates quite a barrier to entry but certain barriers to entering the hotel market are reduced by the internet. A presence on the internet reduces upstart marketing costs somewhat‚ and gives the new competitor access to potential suppliers and resources. A vital barrier would be differentiation. A hotel that can differential itself by location‚ by service‚ amenities or some other quality has
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the hotel and give its functions. a. eZee Front Desk Hotel Software- This Software is designed to accommodate the needs of various types of properties viz the hotels‚ motels‚ resorts‚ clubs‚ B & B’s‚ small hotel franchisees‚ clubs‚ condo’s‚ hostel and apartments. eZee FrontDesk is installed in more than 98 countries round the globe with a support centre in 40 countries. b. OPERA from MICROS Systems Inc.- OPERA is the MICROS property management system used in many large hotel chains‚ such
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