Niche marketing is a concept that engages a specific target market; youth from 18 to 30 is a specific market segment. Appealing to this niche market varies depending on many factors: available activities‚ affordability‚ location‚ benefits‚ and popularity. The younger generation is a continuously growing market that has huge potential to integrate with the hospitality industry. It is apparent when observing how the hospitality industry focuses on appealing to the younger generation that this is an
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Challenges for Hospitality Immigrant Entrepreneurs in Texas’‚ The Business Review‚ Cambridge‚ vol. 17‚ no. 1‚ pp. 284- 290. Devine‚ F‚ Baum‚ T‚ Hearns‚ N & Devine‚ A 2007‚ ‘Managing cultural diversity: opportunities and challenges for Northern Ireland hoteliers’‚ International Journal of Contemporary Hospitality Management‚ vol. 19‚ no. 2‚ pp.120 – 132. Gröschl‚ S 2011‚’Diversity management strategies of global hotel groups: A corporate web site based exploration’‚ International Journal of Contemporary
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Responsible Tourism: Trends in Indian Tourism Sector Authors: Mr Piyush Sharma Asst. Professor BCIHMCT Ph: 09810658060 Email: piyush@bcihmct.ac.in Ms Reshma Kamboj Asst. Professor BCIHMCT Ph: 09810162553 Email: reshma@bcihmct.ac.in Responsible tourism: Trends in Indian tourism sector Abstract: The significant change in trends of tourism in recent times has been increasing interest of people in visiting exotic locals with natural resources all around. This is mainly on account
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1. Executive Summary This report examines the concept of Customer Service Management based on customer involvement with Hotel-81. Researches in this report include academic journal articles‚ press release‚ newspaper report and textbook references dated no later than year 2008. In order to attain value co-creation‚ examinations of Critical Incidents and Zone of Tolerance behaviour in service encounter were used to study the target audience of Hotel-81. Models such as the SERVQUAL‚ Servicescape‚
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Table of Contents Title Page i Approval Sheet ii Acknowledgement iii Table of contents 1-2 Introduction 3-4 Objectives 5 Strategies and Methods 6 Pre-on the job training activity 6 Orientation by the cooperating agency 6 Photos of Actual (OJT) Activities 12 Results‚ Observations and Lessons
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Course Details Course Name BTEC Higher National Diploma (HND) in Hospitality Management Unit number 6 Unit Name Rooms Division Operations Management (Unit 6) Credit Value 15 Lecturers K.Fallah Hand Out/Issue Date September/2013 Submission Deadline Introduction The aim of these assignments are to assess the outcome of students’ learning in terms of knowledge acquired‚ understanding developed and skills or abilities gained in relation to achieve the learning outcomes (LO) and assessment criteria
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“Lord of luxury” MR.PRITHVI RAJ SINGH OBEROI CREATED BY: AMITOJ DUTT STUDENT NO. : 100731113 Prithvi Raj Singh Oberoi today is one of the most admired people for both his work and dynamic personality in the world of hospitality. The name may not sound familiar to some but his work; contribution to globally acknowledged hotel chain known as “THE OBEROI GROUP”
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Introduction Ciragan Palace is an Ottoman palace‚ built by Sultan Abdul Aziz in 1863. In 1989 it has been renovated by a Japanese corporate and became a five-star hotel of Kempinski Hotels chain. It is located between Besiktas and Ortakoy on the shore of Bosphorus with 284 rooms and 20 suites in hotel section and 11 VIP suites in the palace section. The greatest suite in the palace section is Sultan’s Suite (458 sq.m)‚ billed at 30‚000 euro per night and listed as 14th on World’s 15 most expensive
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segmentation II Europe accounts for 42.2% of the global hotels & motels industry value. Market rivalry The hotels and motels industry’s performance has been negatively affected by the recent global economic downturn and now‚ more than ever‚ most hoteliers are searching for demand generators and are relying on direct sales to boost revenues and beat competition. Global - Hotels & Motels © Datamonitor. This profile is a licensed product and is not to be photocopied 0199 - 0520 - 2009 Page 2
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Hospitality Management 18 (1999) 427}442 Operational issues and trends in the hospitality industry Peter Jones School of Management Studies for the Service Sector‚ University of Surrey‚ Guildford‚ Surrey‚ UK Abstract This article makes some predictions about the future by considering operational issues in the "rst part of the next century. Hospitality operations management is considered at two levels * the "rm level at which strategic operations management takes place; and the unit level
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