How to boost tourism in Singapore? (Taking into consideration of hotel and food & beverage) table of contents 1. Introduction 2. Singapore Tourism Board (STB) 3. Overview of the trend of Singapore’s tourism 4. The impacts of tourism in Singapore perspective 5. Current situation of Singapore tourism 6. Strategic response for the situation 7. Conclusion 8. References | Introduction Tourism is known as a tertiary industry because it deals mainly with the provision of services
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ADDIS ABABA UNIVERSITY School of Graduate Studies College of Commerce Department of Marketing Management A Study on Marketing Strategy to Enhance Sustainable Tourism Development in Bahir Dar and its Environs By: Aschalew Adane ID No: GSR/0641/04 Advisor: Getie Andualem (PHD) Thesis Submitted To The School Of Graduate Studies Of Addis Ababa University In Partial Fulfillment Of The Requirements For The Award Of Degree Of Master of Arts In marketing management May‚ 2013 Addis Ababa
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International Journal of Hospitality Management 31 (2012) 119–129 Contents lists available at ScienceDirect International Journal of Hospitality Management journal homepage: www.elsevier.com/locate/ijhosman Total quality management‚ market orientation and hotel performance: The moderating effects of external environmental factors Cheng-Hua Wang a ‚ Kuan-Yu Chen b ‚ Shiu-Chun Chen a‚∗ a b Graduate School of Business and Operations Management‚ Chang Jung Christian University‚ Taiwan
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Chapter I Introduction Rationale of the Study Every problem has a solution. In order to come up with a good solution‚ the root of the problem has to be determined. The scope of the problem must be established well before making the first few steps of the study. One has to get a hold of the basic theories and principles regarding the problem‚ justify the impact of the problem to the society‚ and consider the future customers of that “would-be “solution. Before designing solutions‚ related
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com/research/stocks/snapshot/snapshot.asp?ticker =IHG:US Forbes (2011) Intercontinental Hotels Announces Repositioning of Crowne Plaza Brand. Retrieved from http://www.forbes.com/2011/10/25/intercontinental-hotels- announces-repositioning-of-crowne-plaza-brand-marketnewsvideo.html Hotelier Middle East http://www.ihgplc.com/files/reports/ar2011/docs/IHG_Review_SFS_2011.pdf Ling‚ P (2011) http://travel-industry.uptake.com/blog/2010/02/24/hotel-ihg- way/#ixzz1vOOuoMEC Marketing Week (2010) Tutor 2u (n.d.) Ansoff product and market matrix
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Education Limited. Hales‚ J Harris‚ P. (1999). Profit Planning. Second Edition. Oxford: Butterworth-Heinemann. Heller‚ L Hospitality Portal (2010). Hotel Revenue from phone calls‚ in-room movies drying up. Available at: http://hotelier.typepad.com/hotelier/2010/09/hotel-revenue-from-phone-calls-in-room-movies-drying-up.html. Accessed on: 13th November 2012. Hyatt Hotels. (2012). Competitive Strengths. Available: http://www.hyattdevelopment.com/competitive_strengths/sales_and_marketing.html. Last accessed
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drives them each day to work that much harder to reach the summit of their craft. It is often the same in other walks of life‚ designers seek out to create a perfect dress‚ directors seek to create a movie that’s recognized as one of the best‚ and hoteliers seek to create the perfect vacation experience for savvy travelers. The pursuit of creating a flawless vacation has led to the creation of the newly opened Fusion Nha Trang resort in Viet Nam. The pursuit of the ultimate vacation experience begins
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ADAMSON UNIVERSITY COLLEGE OF BUSINESS ADIMINISTRATION ON-THE-JOB TRAINING JOURNAL AND REPORT at Manila Diamond Hotel In Partial Fulfillment of The requirements for Bachelor of Science in Hospitality Management Submitted to: Prof. Jennifer S. Doria Submitted by: Juan Dela Cruz February 29‚ 2011 TABLE OF CONTENTS Acknowledgement------------------------------------------------------------------------------------- Chapter I. The Adamson University University’s
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Problem: narrow exposure of managers to the variety of service industries; managers perceive their service as unique; management personnel is usually inbred; as a result‚ marketing thought in the field of services is underdeveloped. E.g.‚ hoteliers often spend their whole life in the industry or even one company‚ most airline managers have grown up in the commercial aviation industry‚ bankers and hospital administrators usually work within the confines of banking and health care‚ respectively
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DC in 1927. Marriott’s first hotel was the Key Bridge Marriott close to the DC area which is constantly out of date due to its high demand for occupancy because of its still enviable location. From there Marriott has grown to become the leading hotelier that we know today. On October 8‚‚ 1993‚ Marriott International was established as a spinoff of the Host Marriott Corporation and took over the role of managing and franchising hotels.1 The headquarters‚ still
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