1. Summary & inspiration before enter into India (The answer for Q1) 由本案所提到家樂福在日本與中國經歷的經驗加上印度政治、經濟等相關背景，我們整理兩個市場在不同面向的問題，並提出進入印度市場前所需注意的事項： 中國 日本 策略與遇到的狀況 1. 相當深度的在地化 a. ”家樂福”的中文名字 b. 大量雇用在地員工 2. 產品‚ 生鮮食品在地採購 3. 和政府關係良好‚採用government marketing 1. 忽略日本家庭結構組成問題 (核心家庭‚購買量少) 2. 平均所得高所以重視品質與流行趨勢 3. 展店與購地不順 (缺少合作夥伴與政商關係的幫助) 應用印度市場省思 1. 為減少社會反彈‚ 也可以大量雇用在地員工 (傳統零售的反彈) 2. 在地採購‚ 加強與農民還有供應商的合作關係 3. 和政府建立關係‚ 同時著眼物流系統的建立以符合India Supply Chain Council 的政策推行與期待. 1. 印度的核心家庭數量還有平均所得也開始有逐年上升的趨勢
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the story. I believe that he is intending to convey that there are so many people in this world that work extremely hard and don’t get any notice or thanks for their time and struggles. I feel as if this really relates to the generation that I live in today. In my generation‚ more than my parents and theirs‚ I feel that kids aren’t really appreciative of their parents and many other people that do a favor for them. It’s almost as if they believe that the world revolves around them‚ they are entitled
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Have you been treated badly because you are different from other people? The House of the Scorpion‚ written by Nancy Farmer‚ is about a boy‚ Matt‚ who gets treated differently because he is a clone. In my opinion‚ the theme is that don’t treat other people badly because they are different compared to you. Evidence from the book has Rosa treating Matt like an animal‚ the priest not allowing Matt in church because he’s a clone‚ and the gardeners building barriers and filling sawdust in his cell. Furthermore
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BRAND AND PRODUCT BACKGROUND: 4 TATA PHOTON: 4 Features of Tata Photon+ 4 Services of Tata Photon 5 SITUATION ANALYSIS: 6 TOP COMPETITORS 7 MARKETING OBJECTIVES: 8 MARKETING ANALYSIS & STRATEGY: 8 EQUITY INDEX/PRICE ANALYSIS: 10 INSIGHTS FROM MEDIA: 12 TVC I (Get Speed Get Time) 13 TVC II 14 MEDIA ANALYSIS AND RECOMMENDATIONS: 16 PACKAGING: 17 Who am I (Brand)? 17 What am I (Product)? 17 Why am I? 18 IMPLEMENTATION – BUDGET & PROJECTIONS: 20 TATA PHOTON NEW APPLICATIONS: 23 BIBLIOGRAPHY:
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America’s Next Top Model was created by Tyra Banks in 2003. The show has been popular and successful in it’s ratings‚ now going on it’s 21st cycle of models (Sauers). One of the show’s values is that they believe in helping girls boost their self-esteem‚ showing them that they are beautiful in their own way. In one particular episode‚ they worked with young girls who had been bullied by matching them with a contestant mentor. Although the show seems to be making a positive impact on their viewers
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1) The Tata Group has been transformed from a risk averse‚ slow moving giant into a more dynamic and aggressive conglomerate. How much of such a transformation can be attributed to one individual? Discuss the role of the leader in initiating and managing change. 2) The Tata Group had a presence in a wide range of businesses since it’s early days. Later‚ Ratan Tata managed to streamline the Tata Group . What advantages and disadvantages did the group gain through streamlining of business? Do you
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The people from The House of Temprança were a warrior caste who specialized in combat and warfare. Didac’s people were born with an ineradicable sense of duty and service more so the people from The House of Temprança because their role was to protect the planet by fighting in wartime and governing in peacetime. Their vigor‚ courage‚ and aggressiveness made them
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INTRODUCTION Tata Steel Tata Steel Limited (NSE: TATASTEEL‚ BSE: 500470) (formerly Tata Iron and Steel Company Limited (TISCO)) is an Indian multinational steel-making company headquartered in Mumbai‚ Maharashtra‚ India‚ and a subsidiary of the Tata Group. It is the 12th-largest steel producing company in the world‚ with an annual crude steel capacity of 23.8 million tonnes‚ and the largest private-sector steel company in India measured by domestic production. Tata Steel has manufacturing operations
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| |Instructor: | Dr. Feng Haolin | |Homework: |Decision Analysis | |Name: | Group 1. Li Yuechuan/ Pankaj Malhotra/ Liang Yuan/ Wu Zhuhua/ Tan Jing/ Gu Junling | |Student ID No.:
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In House of Leaves by Mark Danielewski it discusses the experiences everyone endures once entering the house‚ although the people that enter the house are primarily males as the reader I become part of the book. Resembling to the characters we all symbolize something different‚ however by the end the characters all become interconnected by causing some harm to themselves or become insane because they cannot determine what is occurring in the house. However‚ I have learned to not be afraid of the
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