2012 Subject: Proposal on New Approach to Advertising 1. INTRODUCTION For the past 3 years‚ our product Lion Beer annual sales has dropped about 6%‚ whereas our competitors have increased market share‚ 3.2% for Heineken‚ 1.8% for San Miguel and 1% for Carlsberg. The report from our marketing research team revealed that majority new generation consumers less knowing our product due to our current conventional advertising strategy. Our advertising plans should be changed accordingly to boost
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awareness a new product or idea. Advertising generally tries to sell the things that consumers want even if they should not wish for them. Advertising things that consumers do not need for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food‚ clothing‚ cars and services… things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand
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History of Indian Advertising Press advertisements – largely imported goods which had reached Indian shores.In 1930’s The talkies and radio emerge as media‚color movies come.In 1950’s watershed years for Indian Advertising that time industrial revolution in india‚that time Burmah Shell Vans Used For advertising ‚that time cinema advertising Began.Kolkata gets the privillege of India’s first add club. That time leading add agency is Press Syndicate.In 1960’s India’s First Advertising Covention.Advertising
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Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them. The message conveyed through advertising appeals influences the purchasing decisions of consumers. Keep on reading to know the various different types of advertising appeals that can be seen in the media today. By Ashwini Ambekar | Friday‚ January 09‚ 2009 The most basic of human needs is the need for food‚ clothing and shelter. Special need for these necessities
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Advertising analysis: Nespresso 1 Introduction Television transmits popular messages at the same time visual and auditory. She is of use in other one of the support for the advertising speech‚ which is one of the production authorities which we find in media and will make the object of our study in this account. We will dedicate our analysis on one of the television advertising of the business company Nespresso. This advertising registers in a campaign in various media support: television‚ press
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1. Advertising Promotes Materialistic Values Materialistic values are values that deal with possession. It deals that as people we want things that we can touch and feel like shoes and furniture.(2) Advertising is everywhere and many people would agree that it promotes materialistic values. I would have to say that I also agree advertising promotes materialistic values. Advertising contributes to a sense of wants and needs of items. For instance‚ when you are exposed to store ads and billboard the
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You want a new book to read‚ so you go to the popular shopping website “Amazon” to order a new one. You quickly find an interesting novel‚ and someone seems to be selling it for only $2. “Never read! Practically new!” exclaims the promotional advertisement. You quickly purchase the novel‚ and it arrives a few days later. However‚ to your dismay‚ all that is in the packaging box are the tattered remains of what vaguely resembles a bound book. Outraged‚ you call the seller‚ and ask why the book is
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Advertising has created a great impact on the market Because due to advertising in different mode customer are aware Of the product and it also helps in creating a brand image in the Buyers minds so looking at the current situation in this competitive market A product has to be advertise and publish in the market so every buyer will Be aware of the product . The world has became so small and due to e- commerce Competition has also increase it’s also kind of promoting a product . Music
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It is not unknown that advertising is a powerful influence today and it is unlikely that one will go a day without seeing an advertisement. In fact‚ the average American citizen will be exposed to around 5‚000 ads per day over a lifetime‚ becoming desensitized to their skewed messages. These advertisements range from ones promoting their product with humor or with sex appeal. Many of these ads with the purpose of sex appeal have caused major controversy with tactics of Photoshop and body-slimming
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ADVERTISING STRATEGIES FIRSTLY‚ WILL DISCUSS WHAT ADVERTISING STRATEGY MEANS AND WHAT ARE THE STEPS INVOLVED IN IT Meaning of advertising strategy: An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers in the hopes of convincing them to buy those products and services In today’s world advertising strategies being implemented by a company focuses on three major goals: 1) promote awareness of a business and its product or services;
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