Assessment task 1 – Project Plan “Houzit” Marketing management plan Marketing objectives The market for home-wares in Brisbane is estimated last year at $175 million per annum with an anticipated growth rate of the percent in the coming year. Here I outline the following marketing objectives: 12% market share (up from 11%) Increase in sales by 8.5% over last year’s result No expansion stores are planned during this phase of consolidation and on average the stores achieved $24‚680 per week for the
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the irony is that the larger number of resources means that the competition is only getting stiffer every day. Engaging in marketing activities on a daily basis is vital for ensuring the growth and success of any company. The marketing plan for Houzit stores was developed over 12 months ago and I am actively engaged in implementing the strategies to achieve the marketing objectives. Specifically‚ I am instigating those marketing activities that meet the marketing objectives of a 12% market share
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an organization. After reviewing the case study I have prepared a budget statement. | Introduction I am making a budget plan and am going to recommend financial managing application for the business as a business manager. The company is named Houzit Pty Ltd‚ it is a retailer for home wares. It is a growing business. It has 15 stores in Brisbane area. It has 150 staff members. It is registered with ASIC. As per the review of financial structure of this company the report below has been made.
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(CDS)) CDS had become one of Europe’s most profitable homeware businesses. Originally founded in the 1960s‚ the company had moved from making industrial mouldings‚ mainly in the aerospace sector‚ and some cheap ‘homeware’ items such as buckets and dust pans‚ sold under the ‘Focus’ brand name‚ to making very high-quality (expensive) stylish homewares with a high ‘design value’. The move into ‘Concept’ products‚ The move into higher-margin homeware had been masterminded by Linda Fleet‚ CDS’s Marketing
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The attached Marketing Plan is based on a real situation but the names and figures have been altered to ensure company confidentiality. Star Alliance is a subsidiary of a multi-national organization‚ which is a ‘bulky goods’ - homewares shopping center located in Eastern Sydney. 1.0 EXECUTIVE SUMMARY This marketing plan covers the activities for the 2003/2004 financial year for Star Alliance‚ a major regional shopping center located approximately 3 kilometers east
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Module Title Practical Marketing Module Code BFK0017 Debenhams Reports Content The Company The Concept--------------------------------------------3 The target customers-----------------------------------4 Buying Behaviour---------------------------------------5 Customer Expectations---------------------------------6 The retailer Marketing situation-------------------------------------8 The competitors----------------------------------------9
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value apparel and homewares. As one of Australia’s most successful retailers our aim is to make stylish living affordable and available to all Australians. There are now over 25 AllMart and AllMart Country stores conveniently located across metropolitan and regional Victoria. AllMart - offering customers a full range of products including fashionable women’s‚ men’s and children’s clothing‚ underwear‚ footwear‚ cosmetics‚ fragrances‚ and accessories; the latest designs in homewares‚ including
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Originally founded in the 1960s‚ the company had moved from making Industrial moufcfings‚ mainly in the aerospace sector‚ and some cheap ’homeware’ items such as buckets and dustpans‚ sold under the ’Focus’ brand name‚ to making very high-qualrty (expensive) stylish homewares with a high ’design value’. The move irrto ’Concept’ products The move into higher-margin homeware had been masterminded by Linda Fteet‚ CDS’s Marketing Director‚ who had previously worked for a large retail chain of paint and wallpaper
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Marks & Spencer is aiming to make its website more shoppable with the launch of a new content-focused ecommerce offering that it hopes will turnaround its clothing and homeware business after several quarters of declining sales. Marks & Spencer’s new tablet app The M&S.com website is designed to offer a “flagship experience” of M&S’s products. It has been more than three years in development and has been led by executive director of multi-channel and ecommerce and former Tesco.com CEO
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started selling groceries & supermarket goods‚ followed by the launching the Wilko brand‚ and eventually expanded its product range beyond its traditional hardware and DIY market to over 25‚000 items. Wilkinson now sells a wide range of DIY‚ garden‚ homewares‚ office‚ pet‚ health and beauty products both in store and through WilkinsonPlus. Current Strategies Wilkinson’s vision and strategies have been built on its core philosophy of giving people good quality goods for good price. To manage its
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