Business Policy Assignment 083623882 John Sanders Business Policy 2nd November 2010 1. Construct a strategic group map locating House of Fraser’s competitive position within the United Kingdom’s department store industry. Make sure you provide a rationale for each companies or groups position. The following table has been created to correctly understand the strategic characteristics of several market leaders as mentioned in the case study. This table will aid in the readers understanding
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or franchised stores in 42 territories around the globe‚ which accounts for 10% of the Groups revenue. M&S sells high quality‚ exceptional value clothes and food products as well as home products such as electronics‚ furniture. They also added homeware in 2000. Primarily all of M&S goods were British made‚ however the retailer faced more challenging times‚ especially in the last decade and found it hard to compete with other supermarkets and retailers‚ this caused them to outsource to cheaper
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Introduction & Purpose Thank you for contacting MegaBank PLC with your investment analysis request. This report will be analysing the medium/long term investment suitability of Next PLC‚ a publicly traded (LSE: NXT)‚ British fashion and homewares limited company. Background Next plc was originally founded in 1864 by Joseph Hepworth as Joseph Hepworth & Son‚ Gentleman’s Tailors; however‚ the current Next fashion brand evolved in 1981 when the company purchased the chain of Kendalls rainware shops
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supermarket chains‚ whilst customers continue to manage their household budgets cautiously. Opportunities -Increasing self-checkout machines could help in opening 24 hour stores. -Expand into growing economies. -Bring full range of lines (e.g. homeware and clothing lines) to more stores. Threats -Competitors low prices -Difficulty in becoming global‚ due to the different demands of countries. - only ‘Big Four’ supermarket to maintain market share this year – at 16.8 per cent2.
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MKT2006: INDIVIDUAL WRITTEN ASSIGNMENT Brand Audit of John Lewis Brand Audit of John Lewis BY CHARLIE CLARK 09337612 Word Count: 2‚215 Contents 1. The purpose of this report 3 1.2. What is a brand? 2. The John Lewis Brand 4 2.1. How does John Lewis stand out? 2.2. The brand elements of John Lewis 5 2.3. The brand values of John Lewis
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traditions. To counter these problems successive CEOs implemented many strategies‚ including refurbishments‚ store acquisitions‚ restructuring‚ new ranges‚ overseas sourcing‚ European expansion followed by complete withdrawal‚ diversification into homeware‚ and moving from the corporate headquarters. However‚ these measures made little impact‚ and profits warnings and falling share prices (2503/4p at its lowest) followed. Michael Marks began one of the world’s most recognised brands by establishing
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Confectionary‚ Wine‚ Dry Grocery‚ Dairy‚ Bakery‚ Frozen Food‚ Non Food‚ Convenience‚ Fresh Meat & Poultry and Fresh Produce. • Textiles Buying – dealing with products ranging from Socks to Sofas. They have Buyers and support positions in Ladieswear‚ Homewares‚ Menswear‚ Childrenswear‚ Footwear‚ Lingerie & Hosiery and Accessories (see our Day in the Life section). • Operations – This is a section dealing with all operational matters‚ including Operations Development‚ Grocery Operations‚ Textiles Operations
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IKEA SWOT analysis Strengths Weaknesses 1. Customer knowledge 2. Constantly using innovations to drive costs down 3. Supply chain integration 4. Brand reputation and market presence 5. Diversified product portfolio 1. Negative publicity 2. Decreasing quality 3. Standard products Opportunities Threats 1. Further expansion into developing economies 2. Growing online sales 3. Expansion to growing grocery market 1. Intensifying competition 2. Growth of average consumer income 1. Customer knowledge
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a development plan for remedying poor performance by the Employee under your supervision. Finally‚ you will need to provide feedback to your assessment partner on performance during a role-play. Procedure 1. Review the Case Study – Housefriends Homewares (Appendix 1) or one supplied by your assessor 2. Complete the Operational Plan (Appendix 2). As the Store Manager you are to report your operational plan to head office to have the following completed by the extended trading deadline. 3. Read the
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Marks & Spencer (B) Case Study Nardine Collier The case study continues the story of Marks & Spencer‚ the previously successful British retailer which had run into a series of strategic and financial problems in the late 1990s and early 2000s. This case examines the attempts of two CEOs‚ Roger Holmes and Stuart Rose‚ to turn around the company’s fortunes with very different approaches. Michael Marks began one of the world’s most recognised brands by establishing a penny bazaar in 1884
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