UNIT CODE – BSBMKG607B MANAGE MARKET RESEARCH Training Package BSB07 - Business Services Training Package National Course Number and Name BSB60507 Advanced Diploma of Marketing TAFE NSW Course Number and Name 17857 Advanced Diploma of Marketing Version 3.0 Campus Newcastle Year 2014 Semester Onwards Skill Set (if applicable): Unit Code BSBMKG607B Unit Name Manage Market Research Assessment Event‚ Method and Due Date Assessment Event 1‚2‚3 – Due 4 August 2014 Units
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Develop marketing strategies Submission details Candidate’s name Phone no. Assessor’s name Phone no. Assessment site Assessment date/s Time/s The assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details. Performance objective In this assessment task you are required to review and evaluate marketing opportunities
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Research Project Evaluation Findings: Houzit assortment of lighting fixtures for the market to add the category to determine the feasibility of conducting market research. Specific category‚ lighting accessories‚ home goods market is part of. Home of goods in the domestic industry are intertwined with new housing and renovations. The size of the industry: a wide range of new homes and renovation market in Australia‚ Queensland and Western Australia to determine the concentration of the demands of
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Case Study Houzit Brisbane Marketing plan management Juliana Silva Brandao 20/08/2012 Marketing Management plan 1. Marketing activities Marketing objectives The market for home-wares in Brisbane is estimated last year at $175 million per annum with an anticipated growth rate of the percent in the coming
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have prepared a budget statement. | Introduction I am making a budget plan and am going to recommend financial managing application for the business as a business manager. The company is named Houzit Pty Ltd‚ it is a retailer for home wares. It is a growing business. It has 15 stores in Brisbane area. It has 150 staff members. It is registered with ASIC. As per the review of financial structure of this company the report below has been made. 1. The statutory requirements for tax compliances
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Assessment task 1 – Project Plan “Houzit” Marketing management plan Marketing objectives The market for home-wares in Brisbane is estimated last year at $175 million per annum with an anticipated growth rate of the percent in the coming year. Here I outline the following marketing objectives: 12% market share (up from 11%) Increase in sales by 8.5% over last year’s result No expansion stores are planned during this phase of consolidation and on average the stores achieved $24‚680 per week for the
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the irony is that the larger number of resources means that the competition is only getting stiffer every day. Engaging in marketing activities on a daily basis is vital for ensuring the growth and success of any company. The marketing plan for Houzit stores was developed over 12 months ago and I am actively engaged in implementing the strategies to achieve the marketing objectives. Specifically‚ I am instigating those marketing activities that meet the marketing objectives of a 12% market share
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(CDS)) CDS had become one of Europe’s most profitable homeware businesses. Originally founded in the 1960s‚ the company had moved from making industrial mouldings‚ mainly in the aerospace sector‚ and some cheap ‘homeware’ items such as buckets and dust pans‚ sold under the ‘Focus’ brand name‚ to making very high-quality (expensive) stylish homewares with a high ‘design value’. The move into ‘Concept’ products‚ The move into higher-margin homeware had been masterminded by Linda Fleet‚ CDS’s Marketing
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The attached Marketing Plan is based on a real situation but the names and figures have been altered to ensure company confidentiality. Star Alliance is a subsidiary of a multi-national organization‚ which is a ‘bulky goods’ - homewares shopping center located in Eastern Sydney. 1.0 EXECUTIVE SUMMARY This marketing plan covers the activities for the 2003/2004 financial year for Star Alliance‚ a major regional shopping center located approximately 3 kilometers east
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Module Title Practical Marketing Module Code BFK0017 Debenhams Reports Content The Company The Concept--------------------------------------------3 The target customers-----------------------------------4 Buying Behaviour---------------------------------------5 Customer Expectations---------------------------------6 The retailer Marketing situation-------------------------------------8 The competitors----------------------------------------9
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