culture. So‚ culture can be a powerful‚ hidden asset or it can be a liability - a time bomb waiting to go off. If your leadership team has not pro-actively created a corporate culture to support the company’s purpose‚ then chances are that the culture is a hidden liability. Every business has its own character which is unique and called corporate identity. It has one major part‚ corporate culture‚ often described as the “personality of an organization”. In that case multinational firms play a major role
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Promotion Mix • Personal Selling‚ Product‚ Sales Promotion The promotion mix was great going into the 21st century. There is not much personal selling in Krispy Kreme. Instead‚ customers come in with the brand awareness of the doughnuts. The store emphasizes its original glazed doughnuts but other than that not much personal selling goes on. Product giveaways are held at grand openings to improve knowledge of Krispy Kreme products. On certain occasions Krispy Kreme sells a special flavored doughnut
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Project Topic: Profit Maximization of a firm. Profit maximization has always been considered the primary goal of firms.The firm’s owner is the manager of the firm‚ and thus‚ the firm’s owner-manager is assumed to maximize the firm’s short-term profits (current profits and profits in the near future).Today‚ even when the profit maximizing assumption is maintained‚ the notion of profits has been broadened to take into account uncertainty faced by the firm (in realizing profits) and the time value
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The legal issue is whether or not George is liable for Adam’s injury due to the attractive nuisance doctrine. The attractive nuisance doctrine states that possessors of property can be responsible for injury to children if 1) The defendant was the possessor of and knew there was an artificial condition around which children were likely to trespass; 2) The defendant knew or should have known the condition posed an unreasonable risk of death or serious bodily harm;
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Understanding Supply Chain Orientation in Indian Pharmaceutical Firms TOPIC AREA: OPERATIONS AND SUPPLY CHAIN MANAGEMENT Authors: Dr. J Shanmugan‚ Dr. Sajal Kabiraj Email: jshanmugan@skylineuniversity.com‚ skabiraj@skylineuniversity.com Address: Faculty Block 2‚ Skyline University College‚ P.O Box 1797‚ University City of Sharjah‚ Sharjah‚ UAE Tel: 06 5441155 Ext 234‚ 219 A Case Study Approach for Understanding Supply Chain Orientation in Indian Pharmaceutical Firms ABSTRACT Supply Chain
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PROJECT WORK SALES & DISTRIBUTION MANAGEMENT SUBMITTED TO: Prof. Neeraj Dixit SUBMITTED By:
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Papers Department of Economics 11-1-2007 Technical Efficiency in the Indian Textiles Industry: A Nonparametric Analysis of Firm-Level Data Anup Kumar Bhandari Indian Statistical Institute‚ Kolkata Subhash C. Ray University of Connecticut Follow this and additional works at: http://digitalcommons.uconn.edu/econ_wpapers Recommended Citation Bhandari‚ Anup Kumar and Ray‚ Subhash C.‚ "Technical Efficiency in the Indian Textiles Industry: A Nonparametric Analysis of FirmLevel Data" (2007).
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this gives easy access to the market. This milk is made available to the common people at a comparably low cost and also providing them with a good quality. As people are becoming health conscious‚ the need for vitaminzed milk is increasing. Product proposed to be manufactured: Shrud is a milk dairy which is aimed to supply pure milk to the people at a comparably low cost. The following different types of milk are produced in the dairy. Standardized milk- This is made by combining buffalo
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concept that is designed to make all aspects of marketing communication such as advertising‚ sales promotion‚ public relations‚ and direct marketing work together as a unified force‚ rather than permitting each to work in isolation." The communication must start from the consumer’s point of view and communicate a consistent message across multi channels and management functions. When AT&T launched their "It can wait" campaign‚ their goal was to raise 65% of the public’s awareness about the dangers
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The Evolution of Country and Firm Specific Advantages and Disadvantages in the Process of Chinese Firm Internationalization Svetla Marinova* University of Birmingham‚ UK John Child University of Birmingham‚ UK Marin Marinov University of Gloucestershire‚ UK *Corresponding Author 1 The Evolution of Country and Firm Specific Advantages and Disadvantages in the Process of Chinese Firm Internationalization Introduction For a long time China has been attracting a huge volume of inward FDI
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