Apple Company Market Research Project MKT 305 By: Shivam Shah‚ Kimberly Sahara‚ Carol Medina‚ Candice Koh‚ Jaaron Holmes‚ TaDarrius Douglas Table of Contents Introduction………………………………………………………………………………………..3 Environmental Scan…………………………………………………………………………….....5 Economic Impact……………………………………………………………………….....5 Technology Trends………………………………………………………………………...6 Political-Legal Trends…………………………………………………………………......6 Socio-Cultural Trends…………………………………………………………………......7 SWOT
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* Apple is a company which produces computers and technological products like computers‚ mobiles . On April 1‚ 1976‚ the Apple computer was established . Steven Wozniak‚ a high school drop-out who worked for Hewlett-Packard‚ dabbled in computer-design and created what would become the Apple I. His high school buddy Steven Jobs‚ also a drop-out‚ worked for Atari and convinced him that the two should form a company to market the new computer‚ which eventually took off in 1977 with the Apple II.
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1. Introduction After candidates recruited by the company‚ the human resource supervisor should face a very important problem‚ that how to motivate the employees to improve the integrate quality and work positivity. Motivational technique is one of the most effective ways. While motivation techniques are not difficult to master‚ they are often neglected‚ but it does not have to be that way (Weiss‚ 2011). The advance of motivation theories made human resource management entered a higher phase
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Employees who like where they work will help the company make more money. Sears conducted an 800-store survey that showed the impact of employee attitudes on the bottom line. When employee attitudes improved by 5%‚ customer satisfaction jumped 1.3%‚ consequently increasing revenue by one-half a percentage point. Seeking ways to motivate and build worker morale pays dividends to any business or organization. The motivated worker is more committed to the job and to the customer. In order to attract
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The Brand "Without the brand‚ Apple would be dead‚" Gobe said. He tells how brands have established deep‚ lasting bonds with their customers. Apple‚ of course‚ is the archetypal emotional brand. It’s not just intimate with its customers; it is loved. "Apple is about imagination‚ design and innovation;" Gobe argued that‚ in some cases‚ branding has become as powerful as religion”. Research shows that Apple triggers a religious reaction from certain consumers. Of course when it’s considered as
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background: Apple is an American multinational corporation that manufactures‚ designs‚ markets and sells mobile communication and media devices‚ digital music players‚ personal computers‚ consumer electronics and softwares and provides related services. The company’s variety of products such as Ipod music player‚ which has been an experience for Apple in dramatic growth since 2001‚ Ipad‚ Imac‚ Apple TV‚ professional software support and application through Itunes store‚ IBooks store‚ Apple Store‚ compatible
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mo Motivating Employees Motivating Employees In today’s professional world an important part of business education is motivational theory; the motivation of employees will be discussed in this paper both intrinsic and extrinsic‚ I will explain how management can motivate their employees. Many things come into play when you get a job; some people know when they are hired that they should do their best‚ because that’s what is to be expected from them. Other people when they are hired feel
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Individual Case Study: Apple Inc. 9.20.13 Apple‚ arguably the most valuable company in the world‚ from the perspective of market capitalization‚ has a unique business model and compelling strategy that allows the company to flourish regardless of competition‚ economic hard times‚ and changing societal trends. A top pick among consumers‚ Apple is undoubtedly a powerhouse in the electronic‚ software‚ and entertainment industries all of which are venues by which Apple has grown‚ developed‚ and
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Creation of Apple Corporation Technology is the world’s leading industry today because of the fact that it has changed society in every field. Well‚ why has computer technology prospered through recent years? The answer is very simple‚ Apple Inc. Apple products have a significant impact on our society due to their stellar design and unique shape‚ their durability‚ and their many creative applications. Apple computer was founded on April 1st‚ 1976 by Steven Jobs‚ and Steven Wozniak. Apple ’s revolutionary
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Co-Workers against Each Other: Does this motivate Employees? Employee motivation is the level of energy‚ commitment‚ and creativity that a company’s workers bring to their jobs. Motivation refers to the initiation‚ direction‚ intensity and persistence of human behavior. These case outlines and expresses the way companies evaluate their employees and how to compare their evaluation to others as well. According to the text‚ “one third of U.S corporations evaluate employees based on systems that pit them against
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