“Fast Food Nation” We all see the advertising and marketing for the big fast food chains such as‚ McDonald’s‚ Burger King and Wendy’s everywhere we go‚ it is hard to miss. A hefty majority of Americans continue to eat there a few times a week even though it is well-known this poor excuse for food is extremely unhealthy. It is just so convenient‚ they can be found everywhere‚ they have cheap prices‚ and the food tastes so good. It is a common misconception that these places are still acceptable
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Ticker: MCD Sector: Consumer Services Industry: Restaurants and Bars Recommendation: HOLD Data: Price 52-wk high 52-wk low $54.23 (14-Sept-09) $65.47 (19-Sept-08) $45.79 (10-Oct-08) Market cap Total assets Trading Vol $59.18B $28.461 B 9.08M EPS (Q2 2009) EPS (2008) EPS (2007) EPS (2006) P/E (ttm) Div Yield $1.85 $3.84 $3.70 $3.55 14.38 2.0% ROA (ttm) ROE (ttm) 13.05% 30.50% Report by Jake Schanzmeyer 14-Sept-09 McDonalds Corporations is one of the largest and most globally recognizable
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chain of hamburger fast food restaurants‚ serving around 68 million customers daily in 119 countries across 35‚000 outlets (See Table 1). Headquartered in the United States‚ the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw
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org Industries follow distinctive change trajectories. Investments in innovation are more likely to pay off if you take those pathways into account. How Industries Change by Anita M. McGahan Reprint R0410E This document is authorized for use only in Strategic Management (Section-C&E) by Prof. Sushil Khanna‚ at Indian Institute of Management - Calcutta from January 2015 to March 2015. For exclusive use at Indian Institute of Management - Calcutta‚ 2015 Industries follow distinctive change trajectories
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All such food is categorized as fast food which can be prepared and served quickly. Restaurants and kiosks provide fast food with precooked or preheated ingredients and usually served at a packaged form (Pollan‚ 2009). In the beginning‚ American hamburger and fries was considered as the traditional fast food but now the field has been widely diversified and food like pizzas‚ fish and chips‚ burgers from McDonalds and Kentucky Fried Chicken etc. are all considered fast food. Fast food market has
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obese than those of above-average economical resources. I believe that there are four major reasons why low-income adolescents are more likely to be obese. The high prices of good quality foods have a great impact of accessibility to those who can’t afford to buy such products. A strong marketing force for junk food has proven to be a direct contributor to obesity in America. The lack of jobs for adolescents in this economy has been increasing‚ creating a bigger hole to succumb to inadequate nutrition
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Food is a basic necessity. The industry which deals with preparing food items/products refers to the food service industry. The food service industry is and will always remain in high demand because of its genre. Restaurants and fast foods mainly contribute to the food service industry. “Fast food” generally refers to the type of restaurants that sell quick‚ inexpensive take-out food. During a relatively brief period of time‚ the fast food industry has helped to transform not only diet‚ but also
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inherited from the founder‚ Ray Kroc and how the performance is impacted by the founder. I. An Introduction to McDonald’s Corporation McDonald’s holds the biggest name in the world’s fast food industry today. Since it’s foundation in 1954‚ McDonald’s has satisfied the customers with its main product‚ hamburger. With having more than 35‚000 restaurants located in US‚ Europe‚ Canada‚ Asia Pacific‚ Meddle East and Latin America; it serves 52 million customers daily (McDonald’s 2006 Annual Report
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sociopolitical factors. Cultural Issue Because 80% of the population in India practice Hindu‚ which prohibits the consumption of beef‚ and of practicing muslims who do not consume pork‚ McDonald’s in India was the first of its kind to serve non-beef and non-pork products. McDonald’s understood that to be successful in this market they would have to consider the cultural differences factor. According to “Mcdonald’s entry to India” (2014)‚“To honor the cultural differences between religions‚ the company
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Fast Food Is Linked to Obesity and Other Serious Health Problems Fast Food ‚ 2009 Seth Stern is a staff writer at The Christian Science Monitor. Despite the fact that nutritional information about fast food is readily available‚ many fast food chains are taking the blame for the rise in obesity and other health problems across the nation. Some lawyers are considering the possibility that fast food chains could be held accountable for the health consequences of eating their food. The chains could
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