[pic] Mc Donald’s [pic] [pic] Marketing Mix (i.e.) 7 P’s [pic] Product [pic] A Product is any article‚ which a manufacturer can sell in open market. A Product has the capacity to satisfy human Wants. This creates Demand and facilitates marketing. The Product Mix includes the following variables: Product line and Range The various product line and range are as follow: • Style‚ Shape‚ Design‚ color
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Careful Analysis of the poem “The Road Not Taken” by Robert Frost communicates to readers the importance of choices made in life. Frost uses simple language to communicate a complex meaning about the choices made in one’s life. Everyone is faced daily with decisions varying in significance and complexity. Whether it is choosing what to eat for lunch‚ which color to paint the house‚ whom to marry or where to live‚ the decisions we make in the moments of each day impact our life both in the present
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SHERIDAN College CASE STUDY ON McDonald’s JASKARAN KULLAR 991313325 BUSINESS MARKETING JOHN COOPER 14‚ MARCH 2013 McDonalds A Current Marketing Situation STRENGTHS 1. McDonald’s is the world’s largest restaurant organization. 2. Strong brand name and recognition. 3 McDonald’s generate more than $40 billion in system wide sale. 4 It operates over 35000 restaurants in more than 100
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McDonald’s was built in 1940 by the McDonald brothers (Dick and Mac). 1954 • Ray Kroc became the first franchisee appointed by Mac and Dick McDonald in San Bernardino‚ California. 1955 • Ray Kroc opened his first restaurant in Des Plaines‚ Illinois (near Chicago)‚ and the McDonald’s Corporation was created. 1957 • Quality‚ Service‚ Cleanliness and Value (Q.S.C. & V.) became the company motto. 1959 • The 100th McDonald’s opened in Chicago. PHOTO: The McDonald brothers (Dick right and Mac center)
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Rational for the chosen organization I have chosen McDonald food chain in Sri Lanka. McDonalds is a growing and known brand in the world in the fast food industry. They are basically into burgers‚ French fries‚ milkshakes‚ salads‚ desserts‚ Drinks. Fast food chains are rapidly spreading across the world in every country‚ and it’s becoming popular in Sri Lanka as well. McDonalds commenced its operations in Sri Lanka in 2003 where the franchising power was held with Abans pvt ltd. This Marketing
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The method of taking more than one available option and choosing a desired course of action describes the process of decision making. (Lunenburg‚ 2010). Therefore‚ Robert Frost’s poem‚ “The Road Not Taken” is about the gift of free will to everyone‚ and how that free will is exercised when faced with decisions in life. Or is it? The first line of the poem states: “Two roads diverged in a yellow wood” (Kirszner and Mandell‚ 2012‚ p. 624)‚ this is not meant to be two literal roads‚ nor a forest in
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Consumer Perceptions of Store Brands Presented By: Chris Frimel Jeffrey Fox L. Renee Graves Dustin Huffman Introduction Consumer perception heavily influences consumption and spending behavior. As consumers search for ways to stretch their tight budgets‚ many factors motivate these behaviors. Such factors include loyalty‚ convenience‚ quality‚ quantity‚ usages‚ product placement‚ and many others. Of these factors‚ price‚ quality‚ and convenience are most sought after when consumers
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and implemented your strategy‚ try to identify the feed from you customer and if any changes or improvement is required apply it for the maximum satisfaction of customers This helps you to identify that‚ where your strategy needs to be improved and how it can be developed‚ so that it can be implemented for effective action. Before applying any strategy in the business proper planning programs must be organized within the members of the organization. WHAT IS MARKETING? ³Marketing is the activity‚
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History 137 Abilities Based Assignment: Think Piece Taken Hostage On David Farber’s book Taken Hostage‚ Farber informs us about the Iran Hostage Crisis and America’s First Encounter with Radical Islam. This book tells us how the United States and Iran got into conflict‚ leading to the Iranians holding American Embassy members hostage as revenge for them feeling betrayed by the United States. It also informs us about other events that occurred in a decade that caused the United States many
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1. According to Mama‚ how would Walter’s father feel about Walter? Disappointed and ashamed 2. What are all the Youngers waiting for? The life insurance check ($10‚000) 3. What do Mama and Walter argue about? They argue about what to do with the check/liquor store. 4. What is the Younger home like? Small‚ overcrowded‚ apartment living‚ worn out. 5. What is Walter’s dream? To own a liquor store 6. What does Ruth think
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