1 Broadcasting and Narrowcasting: How Audience Size Impacts What People Share ALIXANDRA BARASCH JONAH BERGER* * Alixandra Barasch (abarasch@wharton.upenn.edu) is a doctoral student and Jonah Berger (jberger@wharton.upenn.edu) is the James G. Campbell Jr. Assistant Professor of Marketing at the Wharton School‚ University of Pennsylvania‚ Philadelphia‚ PA 19104. The authors thank Ezgi Akpinar‚ Amit Bhattacharjee‚ Cindy Chan‚ Zoey Chen and Deborah Small for helpful comments on earlier versions
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Audience and Communication Release BCOM275 September 10‚ 2012 Audience and Communication Release Communicating with an audience is an everyday part of life through the use of verbal and nonverbal techniques. When‚ a sender is preparing a message it is essential they conduct an audience analysis and make any necessary adjustments to the message for the intended audience. The sender must identify the pertinent information that must be sent and relay it effectively to ensure their receivers
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self. It whitens teeth faster and better than any other leading toothpaste. This ad will be advertising both the gel and paste. II. This ad will appeal to the boys section of this target audience. They are boys from ages 12 to 18. We are targeting the boys for this ad because it is half of our target audience. III. This ad will be emphasizing the whitening power of the toothpaste because a lot of boys use toothpaste because it whitens their teeth. IV. It uses humor which all the surveyors
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How is fear created in the first chapter of To Kill a Mockingbird? When describing Maycomb in the beginning of To Kill a Mockingbird‚ Harper Lee paraphrases Franklin D. Roosevelt’s “the only thing we have to fear is fear itself.” Lee uses this quote to show that the people in Maycomb should be afraid of the fact they are afraid of something for no reason. This fear of change stems from prejudice: there are four kinds of folks in this world‚ there’s the ordinary kind like us‚ there’s the kind like
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In the novel Flowers for Algernon‚ the main character Charlie has an intellectual disability. He struggles with making friends and having good relationships with his family. There are services out there that could be helpful to Charlie. Easterseals‚ The MENTOR Network‚ and Fountain House would be helpful to Charlie and his family. However‚ Fountain House would be most helpful because it has teaching programs. They will get an education and learn how to interact with others. Charlie wasn’t able to
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Does the bell toll for the old man? Perhaps it is for the the white elephants. No‚ the bell tolls for us all. That bell is Ernest Hemingway‚ and more importantly Ernest Hemingway’s literary examination of human behavior. Hemingway’s career was both illustrious and contradictory. His style was blunt‚ however he was able to display the underlying emotions as a result of a lost understanding of human purpose. His works examine the shadows cast by war‚ and the effect of a broken generation on society
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The start of the play depicts Macbeth as a valiant and courageous character. We are introduced to Macbeth by a Captain‚ who is reporting the events of the battle to King Duncan‚ as he says: “For brave Macbeth - well he deserves that name - Disdaining fortune‚ with his brandished steel‚ Which smoked with bloody execution‚ Like Valour’s minion carved out his passage Till he faced the slave‚ Which ne’er shook hands‚ nor bade farewell to him‚ Till he unseamed him from the nave to th’chaps And fixed his
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about the narrative form of the novel. How does the diaristic‚ journal- entry form affect the emphasis of the narrative? Is Charlie dependable as a narrator as he progresses through his various stages? Is Charlie capable of providing insight into the other characters‚ or is he too preoccupied with himself? Flowers for Algernon The Flowers for Algernon written by Daniel Key engages many human topics such as intellectual abilities over moral character‚ the reliance of the present to the
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Ernest Hemingway The most influential writer of his time‚ Ernest Hemingway was considered one of the prominent figures of the Lost Generation literary movement. His background and journalism contributed to his unique style of writing from which he became known for. Hemingway’s life experiences became his source for all that he wrote about. His passion for nature‚ and his adventurous personality are reflected on his unique works. Hemingway had a particular way of looking at life and his childhood
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Audience Psychology is Everything! Written By Pepper Jay & John Michael Ferrari Your Host Pepper Jay Published: Saturday‚ August 1st‚ 2009 Audience Psychology is EVERYTHING! As a singer‚ audiences can be your greatest allies. Audiences can also occasionally be the trial of your existence. It is essential that you establish basic audience psychology performance skills to better connect with your audience. With practiced skills‚ you and your audience will form a mutually beneficial relationship
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