Page 1 of 8 ANZMAC 2009 Vertical Brand Extensibility: A Conceptual Framework Nicolas Pontes‚ Monash University‚ nicolas.pontes@buseco.monash.edu.au Colin Jevons‚ Monash University‚ colin.jevons@buseco.monash.edu.au Abstract Brand extension have been discussed to a great extent during the past two decades‚ however‚ most of the work has focused horizontal extensions and little attention has been payed to vertical brand extension. To fulfil this imbalance of existing knowledge‚ in this article
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9 PRE-START-UP PREPARATIONS: WHY THE BUSINESS PLAN ISN’T ALWAYS WRITTEN Edward D. Bewayo‚ Montclair State University ABSTRACT Probably the best way to prepare for a business start-up is to formulate a business plan. However‚ only a small fraction of entrepreneurs start out with business plans. This paper summarizes the findings of a study covering 355 small business owners in New Jersey who were interviewed by senior undergraduate students on the activities they undertook in preparation for
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PERSONALITY This assignment is about the concept of personality and its popular theories. SUBMITTED BY: SAURABH (MUM13MM25) What Is Personality? Personality is defined as the particular combination of emotional‚ attitudinal‚ and behavioral response patterns of an individual "Personality" is a dynamic and organized set of characteristics possessed by a person that uniquely influences his or her cognitions‚ emotions‚ motivations‚ and behaviors in various
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Personality Instructions: Be sure to read each question carefully and answer each part of each question completely. 1. What does it mean to say that a perspective on personality is inherently deterministic? Give an example of a perspective we discussed in class that has‚ at its core‚ a deterministic worldview. Support your assertion by giving examples of how this perspective is deterministic. When a personality is inherently deterministic‚ it means that personality is pre-determined from
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“How does Atheism affect religion?” First of all‚ Atheism is defines as the rejection of the belief that there is a superior being. All of the things that has happened and those that are still going to happen revolve around science‚ logic and reasoning. However‚ that is contradicted by religion in which it is defined as the acceptance of a superior being‚ an almighty creator. Because of the great contradiction between the two beliefs‚ there are different effects. Many atheists refuse to believe
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When students finish this chapter they should understand why: • A consumer’s personality influences the way he or she responds to marketing stimuli‚ but efforts to use this information in marketing contexts have met with mixed results. • Consumers’ lifestyles are key to many marketing strategies. • Psychographics go beyond simple demographics in helping marketers understand and reach different consumer segments. • Identifying patterns of consumption can be superior to
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____________________________ Address ____________________________ Q. Are you aware of various products of various brands ? (a) Yes (b) No Q. Do you use OTC segment products of different brand? (a) Yes (b) No Q. Which brand you found reliable in OTC segment (a) Cipla (b) Ranbaxy (c) Ind-Swift (d) Other Q. Do advertisement of a particular company’s product makes any effect on you ? (a) Yes (b) No Q. Which source of advertisement
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Methods of Brand Valuation The various methods of brand valuation can be placed into four categories: (1) cost-based approaches; (2) market-based approaches; (3) income-based approaches; and (4) formulary approaches incorporating future benefits or comparative advantages. Cost-based Approaches This method considers the costs involved in creating the brand through the stages of research and development of the product concept‚ market testing‚ continued promotion during commercialization
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Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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strong brand 6 benefits of a strong brand… …and the 4Cs of brand management © 2005 Clarity Marketing Ltd www.clarity-in-communication.com 1 Branding – can it really work for the small business? If you think of a brand‚ what comes to mind? CocaCola‚ Virgin‚ Hertz‚ Orange? It’s easy to think of branding as being for the big boys with big bucks. But that’s not to say that only large corporates can play the branding game. Small companies really should be able to build strong brands too.
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