Research Proposal 1. Proposed working title Global Marketing versus Domestic Marketing- a critical Evaluation. 2. Research Background/ Context This research is focused to understand how a Global company is able to adapt to different marketing situation that is existing in different countries. A company can said to be Global if it can sell its products at a reasonable price with a dependable quality in every nation it serves. The concept of Global Marketing is viewing the entire set of
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organisation running and growing‚ one of these committees is Hospitals & Institutions. Hospitals & Institutions have had to suspend service in certain facilities in the Western Cape due to a decline in experienced members continued service. This research aims to study the attitudes and perceptions of former Hospitals & Institutions volunteers to further understand their decision to stop service. Interviews will be conducted in order to explore the reasons for this behaviour. Data will be gathered
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Research Proposal Understanding The Impact Of Informational Package Elements Toward Consumer Purchasing Behavior For Carbonated Drinks Product In Melaka Tengah‚ Malaysia 1.0 INTRODUCTION 1.1 PREAMBLE Packaging seems to be one of the most important factors in purchase decisions made at the point of sale (Prendergast and Pitt‚ 1996)‚ where it becomes an essential part of the selling process (Rettie and Brewer‚ 2000). Munyadzi (2013) reveals the function of packaging has transformed over
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INSTITUTE OF BUSINESS MANAGEMENT‚ PUNE Research Proposal on Consumer Decision Analysis for Purchase of Fruit Drinks Name : Protik Basu Specialisation: Marketing (MBA – II) Roll No. : 30164 Executive Summary This project aims to find out the various factors influencing the consumer decision while making a purchase of a fruit drink in the age group of 19-30 in the city of Pune. Background talks about various factors that have led us to undertake this study and how and to whom this report will benefit
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KNUTSFORD UNIVERSITY COLLEGE | CONSUMER BEHAVIOUR | Research Proposal | | OYENIRAN ABIOLA OLAYINKA (KBS00 178) | 11/17/2010 | | CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Prior to the liberalization of the telecommunication sector of Ghana’s economy‚ the mobile telephony sector of the economy was non-existent. The only telecommunication service available to the populace was limited fixed lines provided by the Ghana Postal and Telecommunication Corporation (GP&T)
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appropriate brand for a company does more than merely provide an appealing design‚ picture and slogan for a consumer to view. It provides a value that which is necessary to obtain in order to stay competitive in most industries in modern day society. This is both valid in Business to Consumer (B2C) marketing and Business to Business (B2B) marketing. The approach and importance of successfully branding ones service or product both tangible and intangible through B2C and B2B are similar‚ but also do have
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Donaldson 1 Brandon Donaldson Writing 1320 Prof. Parker 7 March‚ 2015 Research Proposal The topic I have chosen for my research proposal is “Is Nuclear Energy Really Safe?” Like all forms of usable energy‚ nuclear power has its pros and cons to it. Many people feel that it is extremely hazardous because of the dramatic accidents that have happened in the past with nuclear power plants such as Chernobyl‚ Threemile Island‚ and Fukushima. However‚ with the possible underlying threats of having nuclear energy
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Brittany Matthews 7/20/2013 Professor: Bell‚ Weslea Assignment 2: Research Proposal Should changes be made to the regulations for foods‚ served in public schools? The topic selected is should changes be made to the regulations for foods which are served in public schools. This topic is selected because of two reasons‚ first‚ education is the base of development on each level‚ whether it is on individual level‚ social level‚ economic level‚ or at national level. The second reason is
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RESEARCH PROPOSAL AN INVESTIGATION INTO DIFFICULTIES IN WRITING BY STUDENTS AT HUE UNIVERSITY OF FOREIGN LANGUAGE Name: Hoàng Thị Khánh Linh Student code: 13F7511120 Group: 6 INTRODUCTION Today English is one of the most important factors in the trend of globalization. Thus‚ English as a foreign language has been taught in many countries. Most English text book are improved day by day to serve the communicating aims of learners in terms of language skills‚ language elements and other aspects
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Research proposal on The Level of Job Satisfaction of Employees in Bangladeshi Banks Research Background Job satisfaction explains the level of contentedness of an individual with his or her job. The happy employees are said to be more satisfied with their jobs. Job satisfaction is not similar to the level of motivation at work place or the aptitude level but still it is clearly linked with the both. It is said that the happy employees are productive employees. The most-used research definition
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