STORE LAYOUT AND ITS IMPACT ON CONSUMER PURCHASING BEHAVIOUR AT CONVENIENCE STORES IN KWA MASHU By Tshepo Peter Tlapana (National Diploma: Marketing; B. Tech: Marketing) Dissertation submitted in partial fulfillment of the requirement for the Masters Degree in Technology (Marketing) Marketing‚ Retail and Public Relations Department‚ Durban University of Technology ____________________________ APPROVED FOR FINAL SUBMISSION AUGUST 2009 _________________ _______________
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concept in past years (Geoffrey R.‚ 1997). Why the brand is significant? And what make the brands so attractive and successful? This article will explore the role of the brand and critically analyse the advantages and disadvantages of branding. 2. Brands and Branding Some analysts see brand as the promise of something. That something is intangible‚ but it could be a guarantee of quality‚ a sense of prestige‚ or of heritage. Everything the customer experiences in the process of evaluation‚ trial
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……………………………………………………………………….3 2.1 Introduction to Dissertation………………………………………………….....3 2.2 Research Questions…………………………………………………………….4 2.3 Research Objectives…………...……….………………………………………4 3. Literature Review …………………………………………………………………5 3.1 Online Shopping in China………………………………………………………5 3.2 Concept of E-service Quality…………………………………………………...5 3.3 Dimensions of E-service Quality……………………………………………….5 4. Research Model……………………………………………………………............6 4.1 Website Design…………………………………………………………………7
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Sainsbury’s Product and Branding Product and Brand Planning Sainsbury’s products are divided into three man categories; each category meets different customer needs. The three different categories are the basic products‚ the core and the premium. It is key for Sainsbury to plan the location of their products; the basic products are usually placed on the bottom shelves. The premium products are located at much higher level‚ normally around the eye-level of customers. This is done in order
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Consumers’ Emotional Bonds with Foreign Countries: Does Consumer Affinity Affect Behavioral Intentions? Eva M. Oberecker and Adamantios Diamantopoulos ABSTRACT The construct of consumer affinity‚ which captures country-specific favorable feelings toward particular foreign countries‚ was recently introduced in the international marketing literature. In this study‚ the authors conceptually advance the consumer affinity construct and develop a measurement instrument for capturing affinity feelings
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Situation: The McDonalds Corporation has to be continually aware of its consumer behavior‚ their eating habits‚ as well as the situation and the trends in the market in order to understand if there is a need of any changes in their marketing strategy. Any important modifications in the marketing activities of the company have to be backed up by legitimate research. The introduction of new products‚ decisions on whether to invest more in certain channels of distribution‚ change of features of
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Personal branding is how we market ourselves to others. We all have a brand because we are constantly being judged based on first impressions. According to Careerbuilder.com‚ 22% of managers screen their staff using social networks like Facebook‚ and Kaplan says that 10% of admissions officers verify potential students using social networks. Personal branding is also about unleashing what is true and unique about you and letting everyone know about it. As a brand‚ you are your own free agent: you
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1. Full name : Phung Dieu Thuy 2. Field of study : Linguistic 3. Course : 31 4. Thesis title : A research for the difficulties of listening to the TOFEL iBT lessons . ABSTRACT Nowadays‚ English has become an international language all over the world. Many people have learnt it as the second language after their mother tongue . Thus for Vietnam‚ English has gradually become the most widely used language in all kinds of international relations. Studying English in a country where English
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Content 1. Introduction 1.1 The need for purchasing and procurement 1.2 The process of procurement 1.3 The process of purchasing. 2. Procurement. 2.1 supplier selection 2.2 supplier base management -Early supplier involvement -Supplier Development -Supplier Association 2.3. Supplier Relationship 2.4 vendor Managed Inventory 3. Purchasing. 3.1 objectives 3.2 E procurement and E purchasing 3.3 Just in time 3.4 procure to pay 3.5 types of purchases
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PART 3 Methodology Research Design My research approach is: (check one) _____ Descriptive. If descriptive‚ what are your variables? _____ Correlational. If correlational‚ what variable(s) will be correlated & with what other variable(s)? __X__ Quasi-Experimental / Experimental What is (are) the independent variable(s)? What is (are) the dependent variable(s)? My research design is: (describe your study design) Population and Sample
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