"How can bp prove to its stakeholders that it is serious about social responsibility sustainability and ethics and that its efforts are not just a public relations ploy" Essays and Research Papers

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    Social Responsibility

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    “The social responsibility can be defined as the obligation of the organization to act in ways that serve both its own interests (making a profit) and the interests of its stakeholder.” (Sandy Millar‚ Christopher Theunissen‚ 2008‚ P69) Socially responsible organization takes action to ensure that their activities do not affect any of the stakeholders in a negative way. The McDonald’s is the leading global foodservice retailer with more than 30‚000 local restaurants serving 52 million people in more

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    In recent years‚ the concept of ethics and social responsibility are essential in the business world as society is increasingly paying attention on the social responsibility of the companies and the ethics of their managers. According to Post et al (1996)‚ ethics refers to standards of behaviour and moral judgement differentiating right from wrong. In addition‚ Bartol et al (2003) defined managerial ethics as “standards of conduct and moral judgement managers’ use conducting their business”. The

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    History of Public Relations

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    THE ROLE OF PUBLIC RELATIONS IN HIGHER EDACATION INSTITUTIONS / UNIVERSITIES IN GHANA. A CASE STUDY OF UNIVERSITY OF EDUCATION‚ WINNEBA. 1.0 WHAT IS PUBLIC RELATIONS Public Relations (PR) results from a convicted and thoughtful communication process that recognizes that favourable public opinion‚ attention and support is not achieved by accident. It recognizes a great deal of hard work since success depends on ensuring that nothing happens by chance. This is probably due to the inevitable growing

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    Sustainability at Mars Chocolate The Company Mars Chocolate is one of the world’s leading chocolate manufacturers and employs more than 13‚000 people across 110 sites worldwide. Mars is a private‚ family owned company and is governed by a Board of Directors.  The Directors are members of the Mars family.  The Mars Board of Directors receives independent advice from four external Board Advisors.  The parent company‚ Mars‚ Incorporated is run by a global management team that oversees the day to day

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    Business ethics and corporate social responsibility have become an increasing area of focus for organizations today. However‚ this has not always been the case in the American business environment. Chapter three "Conducting Business Ethically and Responsibly" (R.W. Griffin & R.J. Ebert‚ p.56 - p.87) concentrates on the development of ethical codes of conduct as it relates to business. The chapter also focuses on the social responsibility an organization holds in relation to everyday decision making

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    Public Relations Notes

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    PR99 – Contemporary Public Relations Study Guide   1.         All of the following are to be considered when making ethical decisions in public relations EXCEPT: * Ethical decisions are based on: the public interest‚ employer or client‚ * professional organization code of ethics and personal values. 2.         Which demographic group is the largest consumer of television‚ magazines‚ books‚ and newspapers? * Baby Boomers 3.         “Respecting all opinions and supporting the right of

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    Week 3 Assignment Business Ethics and Corporate Social Responsibility Professor Michael Wasson BUSN-115-61763 Introduction to Business & Technology Rosalind M. Stift 03/23/2014 The United States has several laws that are intended to further fair‚ balanced‚ and competitive practices. I do feel that these laws are effective in many ways. Some of those ways I will pin point in the next few paragraphs. These laws include some major concepts of law. Some of these

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    Organizational Justice‚ Ethics‚ and Social Responsibility Chapter discussed Organizational Justice‚ Ethics‚ and Social Responsibility. While watching CNBC on television‚ I viewed a documentary on the energy company Enron. Their practices and ethics‚ or lack thereof are an excellent example of the topics contained in this chapter. Their disregard for ethical behavior and social responsibility‚ ultimately led to the demise of the company and also caused several members of the company in management

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    Ethics are a collection of principles of right conduct that shape the decisions people or organizations make. In a market economy‚ a business put all possible effort in its own best interest in order to make the best profit. In other hand‚ businesses are involved each other in that process. It’s ethical in business to do the best possible for your own business without harm the interests or profits to other businesses involved. Ethical behavior is what all carrier people should have in all businesses

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    BP is a multi-national oil company based out of London‚ England. Truly an "oil supermajor‚" BP has more than 115‚000 (2006) employees with operations in more than one-hundred countries throughout the world. BP has a corporate slogan that says "beyond petroleum" and such has been the corporation’s nature since it adopted the slogan in 2000. They are driven not to simply provide petroleum at a reasonable price‚ but to go beyond that‚ researching new forms of energy and providing to customers beyond

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