PRO and what is the scope of PRO ? PUBLIC RELATION OFFICER (PRO) : According to the Institute of Public Relations‚ USA‚ "Public Relations is a deliberate‚ planned and sustained effort to establish and maintain mutual understanding between an organization and its public." A public relations officer (PRO)‚ also known as ’Media Specialist‚’ is the spokesperson of an organization. His or her role is to convey the policies and interests of the organization to the public through various modes of media. For
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Ethics in the Workplace Case Study: BP Oil Spill On April 20‚ 2010 off the Gulf of Mexico‚ there was a blowout of the Macondo well which is owned by British Petroleum also known as BP. When the blowout took place it got immediate media attention because aspects of the event were known over the world. Within events transpiring it was discovered how limited the resources and reaction to the disaster was going to be. This paper will detail aspects of the event from symptoms of the problem‚ the root
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ACKNOWLEDGEMENT We would like to thank Mrs. M. V for giving us this opportunity to study the Social Responsibility in business. We would like to thank Mr. Rajesh Thomas (DGM - Compass Group Pvt. Ltd.) ‚ Mr. Senthil Kumar (Manager -Lovely Offset Printers Pvt. Ltd.) ‚ Mr. Ramachandran (Director – Kaushalya Aqua Marine Products Exports Pvt Ltd.) for their valuable time and their cooperation in sharing the necessary information. We would also like to thank the employees and customers of all the
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Top 10 Myths about Sustainability The myth that surprised me the most was Myth 5: Sustainability is too expensive. I’ve always believed that becoming more “green” could be expensive‚ but eventually would pay off. Many can’t afford to install solar panels in their homes‚ or switch to hybrid cars. Becoming more sustainable can be a little more challenging for those in the middle or low class. With that being said I think that there is still some truth in this myth. Another myth that surprised me
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HEALTH CARE ETHICS AND SOCIAL RESPONSIBILITY - Code of Ethics Shrouder88 5/26/2014 The NewYork-Presbyterian Healthcare System is built up of a number of hospitals‚ specialty facilities‚ and continues care facilities in New York‚ New Jersey‚ and Connecticut. According to NewYork-Presbyterian (2014)‚ most System members are academic affiliates of either Weill Cornell Medical College or Columbia University College of Physicians and Surgeons. NewYork-Presbyterian understands the challenges
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Outline: Social Responsibility Northcentral University August 4th‚ 2013 2 I. What is Corporate Social Responsibility? A. How did Corporate Social Responsibility started? 1. What is the impact of Corporate Social Responsibility from a company’s
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the development of public relations in the 1920s‚ its popularity and significance in the world has grown immensely. Public relations opened up a new way of creating an understanding for a companies‚ people and products‚ much different than had been known through advertising. While advertising is a one-way form of communication that costs money‚ public relations is a two-way communication system that is free and cannot control what people do with it. This form of communication can be crafted via media
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Strategic ethics and social responsibility are two of the most important‚ yet perhaps most misunderstood concerns in the world of business today. By their very nature‚ these fields are controversial‚ and there is no universally accepted approach for solving their questions. On the other hand‚ government is encouraging organizational accountability for ethical conduct‚ and organisations are being asked to prevent and control misconduct by implementing ethics programs. By defining strategic ethics‚ we can
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1. Introduction Social responsibility of business has been a subject of intense controversy and interest over the past four decades (Jamali 2008). The purpose of this paper is to critically analyze the two different views of social responsibility of business among scholars and business practitioners. The first is the shareholders view of Milton Friedman and another one is the stakeholder view of Bob Dudley‚ Group Chief Executive of BP Corporation. I will outline key arguments and point out drawbacks
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Public Relations Interview University of Phoenix Marketing for Health Care HCS 539 Public Relations Interview Kaiser Permanente is an integrated managed care consortium based located in Oakland‚ California. Kaiser Permanente evolved from industrial health care programs for construction‚ shipyard‚ and steel mill workers for the Kaiser industrial companies during the late 1930s and 1940s ("Kaiser Permanente‚" 2013‚ para. 1). Kaiser Permanente is consists of three distinct entities‚ the
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